In order to ensure the successful conduct of the activity, it is essential to formulate an activity plan in advance. An activity plan refers to a written plan for a certain activity, specific action implementation details, steps, etc. So what issues need to be paid attention to when formulating an activity plan? Below is a sample beauty salon customer development activity plan that I compiled for everyone for your reference. I hope it can help friends in need.

The annual May Day is one of the most important festivals in beauty salons. How to use this holiday to carry out activities and lay a solid foundation for performance in the first half of the year? After experiencing a variety of activities such as pat shows, casino nights, charity 9+1, 100-store happy parties, expert consultations, etc., many deans have found that most of the activities are injurious activities that kill the goose and lay eggs, which is not conducive to beauty. long-term operation of the hospital. So, what kind of activities can be done to improve performance in a positive way? Going back to the essence of marketing, there are only three ways to improve performance: 1. Increase the number of new customers; 2. Deeply tap the consumption potential of old customers; 3. Let old customers help us make referrals. More and more beauty salons are discovering that only by standing in the customer's shoes, providing her with real and effective products, finding ways to help her solve problems, and abandoning flashy tricks can we gain lasting customer satisfaction and trust, and can beauty salons gain a steady stream of profits. income! Therefore, the purpose of this program is to tap into the consumption potential of old customers with minimal investment, improve customer satisfaction, and obtain high-quality referral customers. At the same time, expand new customer sources. Whitening Repair Liquid, as a safe and fast-acting high-maintenance product, is very good whether it is used as a tool to attract customers or as a means of locking and retaining customers. It has helped more than 1,000 stores across the country achieve good results. The effect - healthy performance growth, improved customer satisfaction, and increased referrals!

1. Deeply explore the consumption potential of old customers

1. Screening of old customers

First, organize beauticians to analyze the customers and screen out about 10 3A-level customers . Requirements: 1. Rich: Customers who can afford mid-to-high-end products, 2. Demanding: those who want to improve their skin condition, 3. Those who can make quick decisions. Screen strictly according to the above requirements.

2. Preparation

Print 30 "Royal Facial Care VIP Cards" with a face value of 980 yuan. The card is required to be valid for 7 days. This card can enjoy Huangyuan Family Anti-aging Treatment. Do the whitening and whitening program 3 times (just use half a tube of product each time), once a day for 3 consecutive days. In the name of giving back to old customers on May Day, they are given to the 3A customers selected above. The royal facial care process is as follows:

Cleansing (use mild cleanser) → Hydrating mask → Toner → Whitening and repairing fluid (massage or ultrasonic introduction, customers with thin skin can massage for 5-10 minutes, For thicker skin, use ultrasonic waves for 5-10 minutes).

3. Customer experience

When a customer comes to experience it for the first time, half of the face is done first, and then the customer is allowed to see the effect (skin is delicate, smooth, transparent, and pores are reduced). Guide the customer to confirm the effect before making the other half of the face. The first time, only the effect and mechanism of action will be explained, and no sales will be made;

When doing it the next day, guide the transaction while doing it, and the transaction price can be determined The price is XXXX yuan/small set of boxes (XXXX yuan/large set of boxes).

You can enjoy:

a. 20 royal facial treatments (anti-aging skin rejuvenation) services;

b. A set of 36 pieces (72 pieces) box. Use this set of boxes to make 20 times for the customer, and give the remaining products to the customer to take home;

c. Give the customer a 4-day, 3-night Hong Kong and Macao tour ticket worth 1,380 yuan (delivered by our company);

d. Give two royal facial care VIP cards worth 980 yuan (note that only two are given), let her give them to the same 3A-level friends, and get the right and benefit of referral!

e. In addition, a bottle of professional-line moisturizing toner and X moisturizing mask stickers will be given as a gift.

Customers who have not completed the transaction on the second day will continue to complete the transaction when they come on the third day. Let the customers see the effect three times in a row. As long as the customer has the spending power, the transaction can usually be completed. Some customers who find it too expensive can first make a deal for 7 bottles of XXXX yuan (you can come to the store to make 7 times, and the customer can take the product home and make 7 times, half a piece each time). It will be easy to top up the remaining balance after use up to enjoy the above plans.

2. Referrals to achieve automatic customer expansion

It has been proven by most stores on New Year’s Day and Women’s Day that the transaction rate and customer satisfaction of the above methods are very good, so The subsequent follow-up is to urge the guest to give the VIP card to her two friends. The procedure for her friend to bring the card is the same as when she started. If the friend buys the box set, recharge her with 580 yuan as a voucher and deposit it to her. On the account. This will form a virtuous cycle that automatically expands high-end customers, growing bigger and bigger like a snowball.

3. Multi-pronged approach to expand new customer sources

1. Print a leaflet, the core content is the "Royal Facial Treatment" with an original price of 380 yuan, which is only available during the Women's Day It costs 38 yuan and is distributed to women in nearby government institutions and high-end communities with good benefits. Attract customers to come and experience it (the experience process is the same as above).

2. Enter into cross-industry alliances with nearby high-end women’s clothing stores, jewelry stores, etc.

Print consumption coupons as gifts from the other party. When customers spend a certain amount in the other party's store, they can come to the beauty salon to enjoy a "royal facial treatment" worth 380 yuan for free. Realize that the high-end customers in the other party's store will be delivered to you for free.

Note: Experience customers are different from old customers. They must make a strong transaction (because the sense of trust is not strong enough, a small plan of 7 is enough, and we will continue to improve in the future), otherwise the customer will never come back. .