With the expansion and development of the medical beauty industry, the medical beauty market in China is flourishing and medical beauty institutions are contending. Followed by chaos in the industry and endless negative news, practitioners and consumers of medical beauty are calling for safe medical beauty. However, it is still far away for the medical beauty industry to return to the essence of medicine.
At present, the development model of domestic medical and aesthetic institutions is still very simple, except for a small number of doctors' alliances, mainly public plastic surgery hospitals and some independent private institutions. However, judging from the development trend of the whole market, the future medical and beauty industry will develop according to the following modes:
First, the group development model: the medical and beauty organization group with brand, capital and talents and the integration of upstream and downstream relations is more like a large supermarket chain. All products are purchased by the group, and the doctor platform allows chain hospitals to enjoy expert doctors, and customer consumption is endorsed by brands and groups. This development model has resource advantages that other small institutions do not have, so it is the most promising development model.
Second, the development model of big doctor Alliance: This model is led by doctor brand and driven by doctor IP. For example, the United Rieger and the Big Coffee Expert Alliance, which are currently highly influential in the industry, etc. In this mode, doctors focus on surgery instead of institutions, which can effectively coordinate the alliance institutions and promote the maximum utilization efficiency of doctors' resources.
Third, the regional brand chain model: On the one hand, this model can sink to third-and fourth-tier cities, on the other hand, it can also conduct acquisitions and joint brand operations in first-tier cities, such as brand development models such as Xinglin and Yi Ming. The advantage of this model is that you can concentrate on being the main brand. As long as we establish a good brand reputation and image, we can play the chain effect of the brand and drive the development of new stores with old stores.
Fourth, the cross-border development model of medical and beauty institutions: that is, the institutional model of capital integration and cross-border development, through cross-border cosmetics brands, women's brands and other female consumption fields, accumulate potential customer data and achieve cross-border drainage. Cross-border development model can form a strong joint effect with other industries and brands to achieve mutual benefit and win-win results.
I hope my answer can help you, thank you!