Ding Yuanying wrote a myth in Wang Miao village!

Chu Shijian created a myth in Ailao Mountain!

Now Chu orange is famous all over the world, and Chu Lao's business wisdom has left many people behind. Everything is wrong, and Chu Lao's wisdom dare not interpret it at will. Let's take a look at the story of Ding Yuanying in Wang Miao Village.

Ding Yuanying should also be familiar with Sun Tzu's Art of War, which can be summed up in the word 12: suit measures to local conditions, suit the time and suit the enemy.

0 1

suit measures to local conditions

Wang Miao Village is Feng Shijie's hometown, with 100 households, and it is the poorest village in poverty-stricken counties. There are only two main streets that cross each other in the village. There are several dim street lamps in the street, which are potholes, messy wires and dilapidated old houses. Almost idle villagers' committees, abandoned primary schools, Christian churches and a wooden workshop that recently produced loudspeakers for Rui Xiao Dan.

Ding Yuanying got a preliminary understanding of the topography, population and economy of Wang Miao village. He is not surprised that a man can't afford a wife and his children can't afford to go to school, but he is surprised that some families are so poor that they can't even pay 4 yuan a year for water.

On the way back to Feng's house, I asked, "Is there anyone in this village who knows technology?"

Feng Shijie replied, "Zhou, Li Tiejun can do carpentry, but Zhiming's craft is better. Zheng Guo used to work in a foundry in the county, and he came back after the factory closed down. It was that young man that you saw in the yard just now. I heard that the technology was good. He was the production backbone of the factory at that time. Then there is Uncle Liu at the east end of the village. He used to work as a lathe worker in the ancient city mechanical repair shop and retired long ago. Now he is also farming at home. "

Ding Yuanying said: "I think if Wang Miao village is the production base and a company is registered in Beijing to operate the market, it is theoretically possible to pull Wang Miao village."

He became an expert in painting, Zhou became an expert in turning sand, and Li Tiejun became an expert in cutting materials. Several simple woodworking machines here have long been emptied, the house has been rented by Melody Company, and Ye Xiaoming's office in Wang Miao Village has also been built, one for testing speakers, one for resting, and three canvas beds, one for meeting and office.

Wu Zhiming's yard is the largest among several specialized households in Wang Miao village. Like other people's houses, the main room faces south, and to the west is a kitchen and a newly-built painting room. To the east is a shed. Under the shed, an agricultural motor tricycle is parked, and a majestic big black dog is tied to the wooden post next to it. Their whole house has become a small paint factory, and everything can be used except the room where people live. The boards hanging on the wall and on the benches on the ground are all plastered with putty, so be careful when you walk. The yard is a busy scene. Several girls and their daughters-in-law get together, polishing the boards with good putty and talking about their homeliness.

A shed was set up in the yard where the materials were cut. There are table saws, wire saws, vertical milling machines, bonding presses and other equipment under the greenhouse. Dust produced by table saw and wire saw and dust produced by vertical milling machine are filled in the air. The roar of the machine was mixed with shrill voices. Several workers wore thick cotton-padded jackets and masks, covered with dust and sawdust. The opened density boards are neatly stacked on one side, and the density boards formed by vertical milling are classified and stacked on the other side. Huge noise, flying dust and operators like locals constitute the unique production scene of Wang Miao Village.

02

Earn by time.

Ding Yuanying said: "According to our conditions, we can't conflict with other people's modern modes of production. We should foster strengths and avoid weaknesses, and learn to survive in the cracks. The products we choose must have several characteristics. "

"First, the total social demand for high-quality products of the high-consumption class is limited, which is not enough to carry the modern industrial assembly line and reach the profitable minimum batch production base."

"The second is labor-intensive products, and the general investment scale cannot form industrial assembly line production."

"The third is the technology that is relatively easy to master and teach. That is, everyone can do it, not compared with others, but with efforts, human resources and labor costs. "

"Fourth, regardless of day and night, regardless of men, women and children, products that can be decomposed and processed, every farmer can use his house and yard for production, regardless of site conditions. What we strive for at home is not bad. Although the gap in this market is very narrow, it is enough to achieve Wang Miao Village and a few enthusiasts. "

Li Tiejun asked, "What should the company do if it stops production in the off-season? Who raised it? "

Ding Yuanying explained: "The relationship between companies and farmers is not subordinate, not employment, and there is no question of who cares for whom and who gives alms to whom. It is purely a creditor-debtor relationship, and the business cooperation relationship between the company and farmers is equal and mutually beneficial. Legally speaking, farmers don't have to sell their products to companies, and companies don't have to operate products in Wang Miao Village, which depends on the interests of both parties and good cultural background. The company's risk coefficient will definitely be greater than that of farmers, which requires the company to continuously explore the market and improve its services to resist market risks. "

Liu Bing asked, "Ding Ge, can our cabinets really have a market?"

Ding Yuanying said, "As long as there are audio manufacturers, your products will have a market unless you can't."

Feng Shijie said: "What if the company is unreliable in the future?"

Ding Yuanying said: "One person, one gun, one place, are you still worried about not having a serial number?"

Li Tiejun, who had been silent for a long time, also spoke and said, "What happened to Wang Miao Village?"

Ding Yuanying once lit a cigarette and said, "Every family in Wang Miao Village has a house, yard and surplus labor. Let's put aside the hard-to-reach words and go all the way to the end. There is something missing in Wang Miao village now. The reason why the company dares to make up its mind in Wang Miao Village is that it believes that there is such a thing in Wang Miao Village (not afraid of hardship and fatigue). "

03

Take measures against the enemy

Ding Yuanying said: "Based on the company's background and conditions, the company will not take profit as its sole purpose. The company is committed to getting rid of poverty and becoming rich in Wang Miao Village, and links its own development with stimulating the economy of Wang Miao Village. However, this article is not allowed to be written into the articles of association, and will be determined in the form of the first company resolution. It is not allowed to use poverty alleviation for commercial purposes, because the goodwill of society to companies is also part of commercial interests. "

Lawyer Yan continued to speak: "We admire Mr. Ding's sympathy for helping the poor. We also saw how Teacher Ding used a merciful heart to gain energy from the poor, evaporate the subject of litigation and filter legal and social responsibilities. Mr. Ding's intention is very clear, that is, to force Lesheng Company to submit and obtain Lesheng's suite and sales network, boxes and production bases in Wang Miao Village. The only way out for Lesheng Company is to rely on the existing pattern to cooperate with Gelvshi and give Wang Miao Village a piece of cake from vested interests. There is no choice but to give in. Teacher Ding sent a kindness to the village, cut boxes from the company and gave them to the village for production, sharing other people's sales network. Lesheng company directly lost 6 million. What's this called? This is called killing the rich and helping the poor! How much can a robber rob? After the robbery, I will go to jail. Mr. Ding's sympathy is worse than that of a naked robber! "

"The presiding judge, ladies and gentlemen, frankly speaking, as a lawyer, I have never had any illusions about winning the case since I received this case. First of all, due to the blank of the law, there is no clause in our law that can touch the unfair competition in the production stage. Secondly, due to the blank of the object of prosecution, the real defendant should be the mastermind behind the metrical poem incident, and our Mr. Ding just does not have the conditions of the subject of litigation. Therefore, we can't prove the subordinate relationship between the farmers in Wang Miao Village and Gelvshi Company from the perspective of legal truth. Even if the affiliation is proved, there is no legal basis to prove unfair competition. "