Do you like watching TV? What type of TV columns do you like? The following is a sample TV column plan, welcome to refer to it.

TV column planning letter sample 1

Background analysis:

Currently, people’s travel motivations, value orientations, and consumption abilities are all very different. The tourism market is gradually developing towards segmentation, and the audience demand for TV travel programs is also showing a trend of personalization and diversification. Among the growing tourist army, more and more people are eager to know more travel information. Many TV stations have launched travel programs, and even some cities are actively launching travel channels. However, most domestic TV travel programs are still following a comprehensive popularization route, oriented towards the larger target audience, the better, and lack a clear positioning of their own content, form, style and function. In order to attract as many viewers as possible, some programs have made the program a "hodgepodge": they not only want to reflect the elements of entertainment and interest, but also want to dig deep into folklore, archaeology, religious culture, and report the latest travel information. On the surface, it seems to cover everything, but the time of the program is limited, and the amount of information is too much and complicated, which can only make the audience indigestible, and cause confusion in the positioning of the program due to lack of focus, and the ratings are not satisfactory, or even Some shows are unsustainable. But in the future society, as people's living standards continue to improve, their spiritual life will also become richer, and people's enthusiasm for tourism will only become higher and higher.

Planning purpose:

Hunan Satellite TV takes "happiness" as its communication concept and has created a wave of happiness across the country. As people's cultural level improves, people are more interested in vulgar entertainment. Culture will become increasingly exclusive, and program formats with more connotation and cultural heritage will receive more attention. In line with the big concept of "Happy China", it is extremely important to use a cultural tourism program to establish the brand image, because tourism will become a very important part of people's lives in the future, and the supply of cultural nutrients is also important to Hunan Satellite TV. Indispensable, this will be a win-win program. In the seemingly serious program themes, fresh and lively elements are added to make the program more enjoyable and make every spiritual journey more inspiring to the audience.

1. Column name: Pilgrimage

Column slogan: Listen to the call of the soul?

2. Program format: "Pilgrimage" is a This outdoor travel program is entirely recorded on location and presented in the form of location hosting and guest interaction.

3. Column positioning:

①Function positioning: "Pilgrimage" will highlight the service, guidance and guidance of television media, that is, serving the public and guiding people's lives. Spread advanced ideas and concepts, guide people to live rationally and correctly, thereby playing the role of communicating with society and transmitting information.

②Content positioning: "Pilgrimage" is a professional travel program. Tourist attractions will be selected around "Pilgrimage Places". Each episode of the program will be a brand new journey to the soul. Travel adds a purifier to people's secular lives, allowing them to listen to their inner voices.

A. Introducing the place of pilgrimage;

B. The guests use personal experience to show you the hardships of the pilgrimage;

C. The beautiful scenery of the place Introduce the cultural landscape;

D. Have conversations with respected and admired local people;

E. Find local specialty shops or restaurants to relax and enjoy.

③ Audience positioning:

A. People who love traveling, like to be on the road, have humanistic feelings, have faith, have a certain knowledge background, and have unlimited longing for life;

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B. Since the invited guests may be familiar celebrities or popular idols, it will also attract the attention of some young people;

4. The purpose of the column:

< p> The column must adhere to the principle of "three closenesses". Everything is for people's needs, focusing on the relevance and guidance of the column on the basis of seeking novelty, change and practicality. Understand what people are thinking, needing, and longing for, and always use the "three closenesses" as the criterion for testing the success of the column.

5. Column Overview:

① Time: One issue per week, one column is 70 minutes. (Including ten-minute commercials, eight-minute commercials and two-minute public service announcements)

Broadcast time: I hope the broadcast time will be between 10 and 11 pm on Saturday or Sunday. This time period is called sub-prime time, and the main audience is the middle and high-end people, which will help attract high-end advertising. At the same time, young viewers will continue to pay attention to TV programs during this time period, which will help increase the ratings.

②Basic form: The whole process is recorded and broadcast on location, and the host interacts with the guests. The various highlights of the pilgrimage are presented through the personal experiences of the hosts and guests.

③ Features:

(1) Appreciation: Travel programs should start from the content and perspective, and try to show beautiful pictures to the audience. It is not enough just to shoot the pictures beautifully, the narration, soundtrack, etc. must also be used appropriately. Pay attention to the beauty of language and sound effects to achieve a blend of poetry and painting. Let people leave a lasting impression after watching it.

(2) Knowledge: not only includes local natural knowledge, but more importantly, humanistic knowledge. Tourism resources include two aspects, one is the majestic and unique natural landscape, and the other is the splendid human civilization. The former is the carrier of the development of the tourism industry, and the latter is the soul of the development of the tourism industry. "Pilgrimage" pays more attention to the humanistic spirit. It is a reflection and experience on life, and it is also a cleansing of the soul.

(3) Interesting: Adding some interesting people and things into the program will greatly enhance the interest of the travel program.

(4) Specificity: Overcome the homogeneity of content and attract audiences with distinctive features, novel content, and novel forms of expression. In the past, travel programs either introduced some tourist attractions in the province, or took celebrity guests to eat and drink everywhere. However, for travel programs with humanistic feelings and in-depth like "Pilgrimage", there are relatively few celebrity guests, especially Let the audience see that the guests, like ordinary people, have the spirit of exploration and a pious heart, and experience the hardships and tribulations on the road together, and finally complete the process of the pilgrimage. This is a very special form, serious and unconventional. Lost vitality.

(5) Guidance: In today's society, more and more people have the idea of ??embarking on a pilgrimage. They need a specific, detailed, and life-oriented guide for guidance. "Pilgrimage" "Travel" can play a guiding role for them, provide some reference for their itinerary, and also give them some small advice on their journey to achieve the best results.

(6) Interactivity: Integrate into the Internet, make real-time updates and interactive activities on blogs and microblogs, and select some travel enthusiasts from the Internet to participate in the program and follow our hosts Embark on a pilgrimage with guests.

(7) Professionalism: If current travel programs want to win praise from the audience, they must be professional, diversified, hierarchical, and differentiated. The positioning of "Pilgrimage" is very clear, and the selected The places where the program is recorded are all related to the theme of "pilgrimage", and it is no longer the hodgepodge of previous travel programs.

④Style: The overall style of the program is positioned as natural, mysterious and smooth. The program will take different forms according to the different journeys. The purpose is to make the program exquisite, give it beauty and give it life. and power, making people inspired and ready to take action.

6. Column packaging:

Opening and ending: produced by professionals to highlight the charming scenery and humanistic feelings along the way. Column slogan: Pilgrimage, listen to the call of the soul?

Clothing of hosts and guests: Wear professional outdoor clothing during the journey and change into local clothing with local characteristics. It is best to contact several brand clothing sponsors for the host's clothing. You can do soft advertising during the program, enlarge the LOGO in the camera, or put a manufacturer-sponsored advertisement at the beginning or end of the program.

7. Core selling points of the column and audience attraction points:

①Personalization of form: Most of the time, TV travel programs only present the beauty after the journey arrives, but in fact, after During the journey, the journey itself is more attractive. The interaction between the hosts, guests and travel enthusiasts, the mutual help during the journey, and some interesting things that happen together will become the intersection that attracts the audience's attention. This is also a relatively novel tourism. Program format.

② Journey selection and design: This is the core competitiveness of the program. Choosing a good destination, experiencing a wonderful journey, and going to the place that people long for is the key to attracting audiences. This part requires careful selection and design, and the positioning of the column itself has already determined the destination for everyone. Pilgrimage places are all mysterious and fascinating, such as Medog, Gongga Snow Mountain, Nepal, India, etc.?

③Popularization of celebrities: celebrity guests no longer shine in the program, but Like ordinary people, they are full of faith and go through hardships on the road in order to seek inner peace and the joy of arrival. This allows the audience to see a more real and intimate side of the star, and can also win more ratings for the program. and advertising revenue.

8. Composition of the main creative staff: People are the subjective and active resources for the operation of the column. Moreover, running the column has considerable requirements on the personal responsibility of the TV practitioners and the overall quality of the team. This column is suitable for 10 to 15 people, divided into two teams to cooperate, including supervisors, producers, hosts, directors, cameras, lighting and auxiliary personnel

(1) Supervisor: Chief of the column Person in charge

(2) Producer: Mainly responsible for the selection of column topics and overall planning

(3) Director, host (participation): topic selection and content of the column , format, selection of guests, contact with the stage, etc. The editor, director and host are the specific persons in charge of the column. Report on column content, topic selection, guests and other relevant information. The editor-director is responsible for writing commentary, controlling the rhythm of the column, and serving as a bridge.

(4) Host: Male, young, lively, adventurous, with a certain geographical knowledge background and cultural heritage, and must be able to grasp the overall program fluently

( 5) Camera, lighting and auxiliary personnel: Because the journey is difficult and the location shooting tasks are arduous, the requirements for photography are very high, because travel programs attach great importance to the viewing quality, and because lighting plays an extremely critical role in the viewing quality of the work, lighting work is particularly important. Importantly, other auxiliary personnel will complete a series of work such as liaison and logistics under the guidance of other staff members

9. Work steps:

①Program flow: opening title? Journey destination introduction VCR? Guest introduction? Stories from the journey? A series of activities after arriving at the destination? Conversations with respected and admired local people? Looking for local unique shops or restaurants to relax and enjoy? Preview of the next episode? Ending

②The first 3 issues are the running-in period among the staff. After the 3 issues, the column will be fine-tuned based on the audience's feedback. After the 8 issues, the program will gradually start to generate revenue.

10. Generating income from the operation of the column:

1. In the early stage of the establishment of the column, the advertising department of the station can designate an advertising company to act as an advertising agent for this column. When the column has certain strength (economic and social benefits ), the column can bid on the market for the advertising time period in the column based on the actual situation;

2. Marry with relevant companies, insert advertisements in the column, and make soft advertisements, but not too much. To achieve the effect of extreme things, you can learn from the way of enlarging the CCTV5 host's clothing LOGO, which is not deliberate or artificial, but highlights the advertising brand;

3. Implement the strategy of "personalized columns and high-quality columns" , not only must the columns be well done, but also the structure of the columns must be adjusted and column resources integrated, so that the limited column period can obtain as much revenue-generating resources as possible and attract advertising investment from advertisers. Such as special broadcasts of columns, sponsored broadcasts, titled columns and time-slot advertisements, etc., to increase advertising revenue through the brand image of the channel and column. The brand management of the column must have strong innovation ability. The goal of innovation is to form its own style and strengthen the brand. Image, we must work hard on content. Only by continuously improving the quality of content can new columns become new brands.

TV column planning letter sample 2

1. Understanding of today’s TV media environment

1. The content trend of variety shows is becoming more and more vulgar and vulgar , from the bullying style to the gossip style. In order to attract viewers, TV programs have to make bloody content in exchange for ratings.

2. The formats of reality TV shows are becoming more and more diverse, and they are popular among audiences.

2. Premise description

Although the television media environment has been criticized by many people, there are still production units that insist on producing high-quality programs suitable for the whole family to watch. In addition, the "Radio and Television Market Research" also pointed out that from the perspective of ratings data, the ratings of programs rated as excellent may not be lower than those of programs named as bad. Therefore, the production of the program does not have to be bloody and violent in order to rush for ratings.

This project hopes to propose a reality TV show that can be watched by the whole family, a program that parents and children can watch together, as the "Readers Supervise Media Association" said.

3. Explanation of creative sources

Japanese TV programs often have many programs to help complete dreams and tasks, or to recruit stars.

The working conditions of China’s younger generation continue to deteriorate, and college students are unemployed upon graduation, forcing young people to lose the courage to dream and collectively surrender to reality. In fact, many young people and college students have many dreams. Some of them were dreamed of when they were children, and some were accumulated as they grow older. Regardless of whether these dreams are unrealistic or not, we see these young people working hard for their dreams. The figure of struggle.

4. Creative TV Program Planning

(1) Program Name: Mary’s Dream

Super Mario is the earliest electric toy. The characteristics of electric toys are: they will make players constantly want to successfully pass levels and fulfill their dreams of breaking through levels. Since this program is a program that encourages young people to search for their lost dreams, we took advantage of the name of this early electric toy and named it "Mary's Dream". What's even better is that if you read the program title together, it happens to be the same as that of the United States. The homophony of movie star Marilyn Monroe is very catchy and flattering during the communication process.

(2) Purpose of the program

This planning project is to propose a program that allows young people today to have the opportunity to realize their dreams. At the same time, it allows people to understand that some dreams are not possible. It is so easy to achieve, but in the process, it requires hard work or the setback of failure. Young Li searches for his lost dream and learns whether this dream is suitable for him. In addition, I hope this program can encourage young people to search for their lost dreams, and also gain support and encouragement from the audience and even the entire society.

(3) Program format

It will be broadcast once a week. The number of broadcast episodes of each project will be based on the professional nature and measurement of different projects.

1. Introduce the characters, work, workplace environment, social status, market demand, etc. characteristics and nature of the program planning profession.

2. Report on the finalists who participated in the planning career theme.

3. Present the complete training process to the participants.

4. When the program reaches a certain stage, return to the program site and allow the host and special guests to discuss the performance of the participants and allow the audience to relax their emotions.

(4) Audience Scope

The audience of the program is broad. Anyone who likes to pursue their dreams or likes to watch others pursue their dreams, regardless of age or gender, is the audience of this program.

(5) Appeal method

It is shot on site and based on real plots. At the same time, it is provided to the audience watching the program in a way that is sometimes warm and touching, sometimes humorous and educational. . During the course of the program, some vignettes should be interspersed or some small links should be set up to cause climaxes.

(6) Program broadcast period

Broadcast every Sunday at 8 o'clock

(7) Program length

Total Length; 90 minutes

(8) Expected effects

Short-term goal: Let the audience understand the true nature of many jobs.

Medium-term goal: To lead the audience to understand the joys and sorrows of these jobs, as well as the necessary strength and training to engage in these jobs, and then gain an in-depth understanding of the work and understand whether they are suitable for this industry. Long-range goal: to drive everyone in the entire society to find their lost dreams.

(9) Performance outline: Take the first episode as an example (dream of becoming a news anchor)

Paragraph 1: Introduce the content of this episode

Actual visit to the program The news department of the cooperating TV station shoots a video of the anchor's day at work and visiting the streets, including an introduction to the content, nature, workplace environment, market demand, social status, and required conditions and expertise of a news anchor.

Paragraph 2: Introduce the finalists who participated in the program planning theme

Who are the applicants for "Dream to Become a News Anchor", including the applicant's background information, education, experience, Number of participants, male to female ratio, etc. The production unit and the cooperating TV stations will screen them and select suitable people to be included in the shortlist.

Paragraph 3: A complete report on the training process of the finalists. It uses on-site shooting and real plot to report the entire training process of the shortlisted news anchors in the news department of the cooperative TV station, including the practice of correct pronunciation and pronunciation, and the improvement of broadcasting skills. Practice, practice in rewriting press releases, practice in SNG online broadcasting, etc.

Paragraph 4: Dreams take off

After all screening and testing of participants, the program will immediately assign the selected news anchors to serve as news broadcasters for a day.

Paragraph 5:

When the program reaches a certain paragraph, return to the scene and let the host and special guests comment on the performance of these news anchors, and finally select the best one .

(10) Supporting facilities

1. Television media advertising: Before the program starts, a large number of circular advertisements will be broadcast on the TV channel in the form of rolling broadcast to attract The way the human eye catches the viewer's interest.

2. Print media: Strengthen cooperation with various print media.

3. Online media: Make full use of the powerful resources and connections of the Internet and strengthen cooperation with major portal websites.

TV Column Planning Letter Sample 3

1. Background Analysis:

With the development of urban modernization, citizens have higher and higher requirements for the urban environment. This increases the workload of sanitation workers to some extent. At the same time, the ever-increasing express lanes and car traffic, as well as many people throwing garbage carelessly in the express lanes, have increased the risk factor for sanitation workers. On the one hand, there are responsibilities that cannot be shied away, and on the other hand, there are unpredictable dangers. How to ensure the personal safety of the "urban beauticians" caught in the middle? Recently, a sanitation worker was hit in the Ningbo section of the Zhengzhou Expressway, which aroused people's attention. Attention has once again been directed to the special group of sanitation workers, and it has also sounded the alarm for the safety of sanitation workers during their operations.

2. Target audience:

"News Perspective" focuses on the important news around the people. Its content is the so-called main issues that people are generally concerned about in society. The entry point is absolute people's livelihood. "News Perspective" has a great sense of social responsibility and has set its sights on every corner of social life, showing broad humanistic care. There are no formal official documents about a country's leader's visit to a certain country, and there are no trivial gossips. Instead, there are social processes, the suffering of the people, and the character of the nation.

As a special news column, the core competitiveness of "News Insight" lies in its interpretation of news. As teacher Yu Dan said, what we lack in this era is not news, but interpretation of news. News is no longer "exclusive", and interpretation can be completely personalized. Therefore, "News Perspective" deals with ordinary people and has a simple and people-friendly nature.

3. Column name:

"News Perspective"

4. Topic name of this issue:

"Cleaner was hit repeatedly Who will hold up the "safety umbrella"?

5. Program positioning:

In the context of China's rapid economic development, hot and difficult issues are emerging one after another, and the government has introduced countermeasures one after another. "News Insight" is an in-depth news commentary program launched under this background. It is the right time to take the lead in public opinion. Conduct in-depth analysis of the most noteworthy news events of the day or in the near future, and be a news pioneer in the "Viewpoint Era".

"News Perspective" will select the latest, hottest, and fastest news topics of the day or in the near future from large-scale topics such as current affairs policies, public affairs topics, and emergencies, and restore the full picture and interpretation of the news. The truth of the incident and the pursuit of accuracy, purity and sharpness of news programs.

6. Program purpose:

Analyze hot social issues and find practical ways to solve them.

7. Program content:

Recently, we have learned that there are endless incidents of cleaners being hit, and there are repeated car accidents. What is the reason why sanitation workers often become the victims of cars? What should society do? Build a safe barrier for sanitation workers?

8. Program flow

1. Topic preparation: The reporter (or writer) of this column and the hired guests*** After discussion and selection, special guests, hosts, and reporters should conduct dedicated communication and discussion on the day the topic is broadcast.

2. Other preparations: The host and special guests (including news commentators) should enter the studio 10 minutes before the live broadcast of the program to make final synthesis preparations, discuss details, and adjust their mentality.

3. Synthesis: The starting picture is the title of the column or an advertisement, and then the host first uses a frontal picture to introduce the topic "Who will hold up the "safety umbrella" when the cleaner is repeatedly hit?" If there is a brief summary of the topic This introduction is inserted into the video introduction. Then we will take everyone to the documentary related to this program, and then turn to the topic of conversation with the special guest (current affairs commentator). During the conversation, it is necessary to appropriately introduce the audience's reaction (the audience's reaction comes from the telephone connection, and then is displayed on the studio host's computer after being entered by the editor). Finally, it is transferred to the studio, where the host's talk and A summary of the program and a preview of the next episode. Under normal circumstances, the news studio consists of two people talking, and special guests can be added when necessary. The studio required the use of three cameras.

9. Program structure:

1. Host's introduction: Hello, everyone, welcome to this issue of "News Perspective". We all know that cleaners are known as "city "Beautician", however, in recent times, we have repeatedly heard of incidents where cleaners were hit. What is the reason why cleaners often become victims of cars? Who will ensure the safety of cleaners? In this episode, we This phenomenon will be discussed in depth.

2. The appearance of guests: The appearance of guests should give people a mysterious and grand feeling, and create a kind of suspense for the audience (different guests should have different atmospheres. The above mentioned is mainly for For celebrities, but for some criminals, it can change according to different circumstances)

3. The host’s style should match the guest’s style and give people a sense of comfort Feel friendly and talk about what they think about the matter.

4. Watching documentaries: The host mentioned watching documentaries. Documentaries were filmed by our staff.

(1) At the beginning of the program, we played the documentary we shot, recording the scenes of cleaners being hit in Zhengzhou City in the past two years.

(2) First of all, we started with interviews with road cleaners and asked them to talk about the reasons why so many colleagues were hit and whether they had safety guarantees.

(3) Then turn to the opinions of nearby people on the frequent collisions of cleaners, and whether they usually throw garbage into the trash can as required instead of throwing it in the express lane or in the middle of the road.

(4) Then go and interview the Ministry of Transportation to find out whether their punishments for those who drive illegally and do not obey the traffic order and those who drive drunk are in place.

5. Transfer scene: conversation between host and guests

6. Host’s appearance: Let the host use his unique style to connect with the outside, allowing us to understand more people’s lives views and explore the issues in more depth.

7. Final words and preview of the next program.

10. Program requirements:

The opening of the film uses a montage technique to attract the audience's attention and create a visual tracking by flashing the changing colors of various lights and various IT and electronic products. Effect, the duration is about 15 seconds; the songs should be changed according to different scenes to prevent people from hearing fatigue. The host must have a unique style of hosting. The hosting style should be rigorous, generous, witty, and capable of on-site agitation and off-site audience interaction. Interviewers should interview guests in different forms and methods. We conducted in-depth discussions on issues such as guest selection and the psychological needs of the audience, and tried our best to attract the audience in terms of content arrangement and material selection. At the same time, we also conducted in-depth discussions on how to incite the most delicate emotions in the guests' hearts. .

Interview questions should be diverse and novel. The overall style of the program is serious, and the program will take different forms according to actual needs. The host's clothing will be calm and dignified. Guest clothing, clothing suitable for the status of the guest can be used.

11. Personnel setup:

1. Host: one person is responsible for hosting in the studio

2. Director; one person

3. Photography: Two people are responsible for filming the documentary

4. Writing: One person is responsible for the host's manuscript and interview questions. And some commentary, planning manuscripts, etc.

5. Off-site interviews: one person is responsible Many people are concerned about the social phenomenon of death, how to protect the safety of cleaners and reduce the occurrence of accidents involving sanitation workers. Especially today, our country is very concerned about the vulnerable groups. If we use this as a topic, it will definitely attract attention. The response has been great, and many people will pay attention to this issue so that everyone will pay attention to our program.

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