BG is a women's clothing brand owned by Shanghai Xinyan Clothing Co., Ltd., and its design style is deeply influenced by French, Italian, Japanese and other modern designers. The most important are Japanese designers YohjiYamamoto yohji yamamoto and ReiKawakubo Reikawakubo. As a brand with designer style, in addition to keeping up with fashion, it will also explore and shape its independent personality in raw materials, colors, styles and image promotion to meet the rational identification and differentiation requirements of urban women in the new century.