Yiwu manufacturers rush to produce 100,000 footballs in 50 days. How much impact will the World Cup fever have on Yiwu? Let me tell you about it below: 1. The sales benefits brought by fans

During the World Cup, Yiwu's factories and dealers will fully "accept orders" because the consumption power of fans continues to increase, which drives local football The rapid growth of sports consumption has also boosted the sales of Yiwu manufacturing products. Data show that in recent years, the overall output value of Yiwu's manufacturing industry has maintained a growth rate of about 20%, and this year's growth rate is as high as 40%, which means that the World Cup period will have a huge impact on the sales of Yiwu's manufacturing products. During the World Cup, various factories launched a variety of "World Cup customized" products. For example: World Cup themed T-shirt, "One Family" T-shirt is designed by Spanish players, World Cup themed T-shirt is equipped with red football pattern. ?In order to have close contact with fans, feel the fan atmosphere and football culture, and experience the fun of football, some manufacturers have also launched customized World Cup travel products. ?The person in charge of a factory that produces T-shirts said. 2. Business opportunities brought by the World Cup

According to the reporter’s understanding, the sports goods produced by various enterprises in Yiwu have corresponding brands. Most of the brands can meet the needs of production in the Chinese market and even the global market, and can meet the needs of different levels. customer needs. ?What I most hope now is that brands related to the World Cup can enter the European and American markets. After all, the European and American markets have a greater impact on us. ?The reporter learned from a sports goods manufacturer in Yiwu City that a certain sports glove produced by the company was acquired by the New York Yankees on May 18, 2018. This sportswear is a product produced by the company. The product is priced at US$899 per piece (approximately RMB 8,600). These products are currently on display in Beijing and other places. 3. The activity of Yiwu’s foreign trade companies

The popularity of the World Cup has posed greater challenges to foreign trade companies. Many companies are beginning to turn their attention to overseas markets and seek new export opportunities. A boss in Yiwu's mold industry said: In addition to producing molds, I also need to actively explore the market. ?4. The global market has brought new opportunities to Yiwu enterprises

Yiwu is a distribution center for global small commodities and also a distribution center for Yiwu’s foreign trade export goods. Today, there are trade organizations, chambers of commerce or corporate organizations in more than 60 countries and regions around the world. Yiwu's foreign trade exports are basically concentrated in small cities near China's coastal countries and the most developed port cities in remote provinces (such as Shandong, Jiangsu, etc.). Despite the poor international economic situation in the past three years, Yiwu's foreign trade exports have grown rapidly and now account for about 10% of the city's total exports; and as Sino-US trade frictions intensify, companies are paying more attention to the domestic market. Globally, the World Cup has the greatest impact on the products produced in Yiwu, and it is its consumer groups. At present, more than 80% of Yiwu's small commodities enter the Chinese market from abroad.