1: Enterprises focus on core business.

2. Reduce investment in fixed assets and accelerate capital turnover.

Main services: Third-party logistics providers provide logistics services and specific supply chain function improvement services (SCM), and manage a logistics business (warehousing, freight forwarding, transportation) for others with their own facilities.

Sinotrans Air Transport Company is a wholly-owned subsidiary of Sinotrans Group, and North China Air Transport Tianjin Company is one of the large international and domestic air freight forwarding enterprises with high reputation in North China. The following is a case introduction of Sinotrans Air Transport Company providing third-party logistics services for Motorola.

1. Motorola's logistics service requirements and evaluation criteria

(1) Motorola service requirements

① Provide 24-hour all-weather service. It mainly includes: ensuring 24-hour communication between Motorola and Sinotrans business personnel, Tianjin Airport and Beijing Airport, and relevant responsible persons of both parties; Ensure that transport vehicles run 24 hours a day; Ensure that Tianjin and Beijing airport offices pick up and deliver goods 24 hours a day.

② Require quick service. Motorola has clear regulations on launch, operation, flight and launch, and the time is calculated in hours.

(3) Require a high service safety factor, be responsible for the whole transportation process, and ensure that there are no problems in all aspects of handling goods by airlines and delivery agents. Once there is a problem in a certain link, the service provider will bear the responsibility and compensate for the losses. When the fault reaches a certain level, it will be disqualified from doing business.

④ Require quick information feedback. The computer of the company is required to be connected with Motorola, so as to track, inquire and master the whole process of cargo transportation at any time.

⑤ Need a lot of services. According to the demand of goods circulation of Motorola, we give full play to the advantages of comprehensive network services of Sinotrans, and provide all-round logistics services including export transportation, import transportation, domestic air transportation, domestic land transportation, international express delivery, international shipping and domestic distribution.

(2) The basic way for Motorola to choose China transportation agency.

First of all, the credit standing, network and business ability of alternative transportation agency enterprises are carefully investigated in various ways, and a small amount of business trial operation is carried out for primary enterprises to actually inspect the service ability and quality of these enterprises. For those who fail, the agency qualification will be cancelled.

Motorola conducts rigorous monthly and quarterly evaluations of enterprises that have obtained the qualification of transportation agents. The main assessment contents include transportation cycle, information feedback, documents, financial settlement, cargo safety, customer complaints, etc.

2. The main practices of Sinotrans Air Transport Company

(1) to develop scientific and standardized operating procedures. Motorola's products have the characteristics of high technology content, high value, rapid product upgrading, high transportation risk, and zero inventory requirements for commodity turnover and warehousing. In order to meet Motorola's service requirements, Sinotrans Air Transport Company began to design and continuously improve its business operation specifications from 1996, and incorporated them into the company's programmed management. All business operations are carried out in accordance with the work and management procedures formulated by service standards, and work procedures such as export, import, domestic air transport, land transport, warehousing, transportation, information inquiry and feedback have been formulated successively. Every employee and every work link is carried out according to the set working procedures, which makes the whole operation process orderly, improves service quality and reduces errors.

② Provide 24-hour all-weather service. According to the requirements of customers' 24-hour service, the working system of 365 days a year is implemented. Saturday and Sunday (including holidays) are regarded as normal working days, and the manufacturer can deliver the goods at any time, and the special person and special car can provide and operate them at any time. In terms of communication, the relevant personnel from the general manager to the salesman communicate smoothly for 24 hours, ensuring the rapid handling of various emergencies.

③ Provide door-to-door extension service. Generally speaking, the standard of goods transportation is from airport to airport, and the owner picks up the goods himself, while the standard of express delivery service is door-to-door, warehouse to warehouse, and the whole process of goods transportation is under strict monitoring, so the charges are also high. Although Motorola's ordinary goods are charged according to the standard of ordinary goods, it provides door-to-door and warehouse-to-warehouse express service, which not only improves the timeliness of Motorola's cargo transportation, but also ensures safety.

④ Providing innovative services. From the owner's point of view, we will introduce new and more thoughtful services to minimize losses and safeguard the owner's reputation. In order to ensure that Motorola's goods are less stolen during transportation, packaging and reinforcement are added in the middle of transportation; In order to prevent the goods from being rained, plastic bag packaging was added; In order to ensure that urgent goods are delivered to the consignor on time, the manual delivery mode is also added, which solves the urgent and difficult problems of customers and makes customers feel that Sinotrans can help them solve them in time and quickly when they need them most.

⑤ Give full play to the network advantages of Sinotrans. After 50 years' construction, Sinotrans has relatively perfect facilities for sea, land and air transportation, storage and wharf in China, and has formed a freight marketing network all over the country, which is the biggest advantage for Sinotrans to develop logistics services. Through the Sinotrans network, the number of outlets providing services to Motorola in China has reached 98 cities, realizing the fixed-point appointment and information tracking feedback in the whole process of picking up goods, delivering goods and delivering goods, and meeting the requirements of customers.

⑥ Implement the customer responsibility system. As one of Motorola's major freight forwarding companies, Sinotrans is fully responsible for every link of transportation. For the problems that arise, actively assist customers to solve them, and take responsibility and compensate for the losses, thus ensuring the interests of the entrusting party.

Looking back on the service for Motorola in the past six years, from the first few votes to the whole country, the two sides have established mutual trust and close business ties in the cooperation and development with the company. Under the new situation after China's entry into WTO, Sinotrans and Motorola are exploring more extensive and closer logistics cooperation.