Dear! Hello! Advertising is a type of soft text, and it is also a very effective way of expression in Taobao's Double Eleven promotion. Most of today's advertising slogans are crudely made. How to promote it in an attractive way depends on whether the advertising slogan is creative or not. . Advertising is a fusion of art and science, and advertising words often play the finishing touch in advertising. Some of our company's creative expression types are listed below:
1. Comprehensive type: The so-called comprehensive type refers to "unification" and represents the enterprise in a general way. For example: XX Service Company uses "Your needs are our pursuit" as its advertising slogan.
2. Suggestive type: that is, do not state directly, but use indirect language to imply. For example, Gillette Blade: "Give you a refreshing morning."
3. Pun type: a pun, which not only introduces the product, but also has a profound meaning. For example, the advertising slogan of a watch store is "Love at first sight with a beautiful appearance", which is very popular among couples.
4. Warning type: Using the word "transversal" to warn consumers has produced unexpected effects. There is an advertisement for a skin cream that says: "You must need it after the age of 20."
5. Metaphorical type: Using a certain taste as a metaphor to create a sense of intimacy. Such as toothpaste advertising slogan: "Twice a day, plus once before a date."
6. Irony type: Use irony to cleverly express product features, which often leaves a deeper impression on people. For example: toothbrush advertising slogan: "Don't pull out a hair"; typed advertising: "No fight, no acquaintance."
7. Economical: Emphasis on economy in terms of time or money. "The speed of a plane, the price of a truck." If you are going to fly, of course you will choose this airline. "Twice the effect, half the price", such a cleanser will certainly be popular.
8. Emotional type: Use lingering and relaxed words to express your feelings to consumers. There is a coffee shop with the slogan "Come and sit when you have time" as its advertising slogan. Although it is just a simple sentence, it touches the hearts of many people.
If you are satisfied, please adopt it:)