Employees are the main body of corporate image, because the activities of every enterprise are inseparable from the participation of employees. Employee image is the driving force of corporate image, which directly affects the enhancement of corporate cohesion and the improvement of employee loyalty. First, improve the overall quality of employees, let employees know the importance and methods of image-building, and consciously become the shaper and representative of enterprise organizational image.
Second, do a good job in the moral quality education of employees, and pay attention to the combination of promoting enterprise spirit and shaping corporate image;
The third is to encourage employees to establish noble sentiments, enterprising spirit and healthy values, so that the enterprise organization has strong vitality.
The fourth is to create a good environment for fair competition and promote outstanding employees to stand out.
Fifth, constantly improve the restraint mechanism of moral management. Moral construction is guaranteed by the system, and the system is implemented by management; Legality is the premise, truth is the key.
Some illegal small plastic surgery institutions will use employee portraits for advertising, describe employees as consumers, and emphasize the comparison of effects before and after plastic surgery in print media advertisements to attract consumers. This is the object of severe attack by the Regulations on the Administration of Medical Advertisements. In fact, employee testimony is very effective in promoting sales, and the key is to be legal and true. On the one hand, setting a very low internal friction price for employees within the enterprise is often the cost price. Call on employees to receive plastic surgery as much as possible, enjoy the benefits of the enterprise, give more preferential treatment to employees' relatives and friends, let employees feel the care of the enterprise, and actively spread word of mouth. Can say and do, the contract can not be less.
Plastic surgery belongs to medical technical service products, and doctors have always been regarded as spokespersons of professional technology. Large institutions promote expert teams, small institutions promote individual doctors, and some institutions play Korean expert cards. After a lot of publicity, customers often call for surgery, but the academic leaders (deans) promoted by many plastic surgery institutions are often older or academic experts, but they lack surgical practice, thus burying the hidden dangers of surgical disputes. Therefore, when plastic surgery institutions need to promote their brands as doctors, such as participating in TV programs and conducting news interviews, they should try their best to select experts who can sign long-term contracts, that is, experts who are professional, good at expressing and have a good image to focus on training. Otherwise, when experts' personal brands develop to a certain extent, they will often consider starting their own businesses, which will cause losses to enterprises. The risk should be controllable, and the public welfare tree brand.
The medical industry is a government event related to the national economy and people's livelihood, and it has high policy sensitivity. Therefore, when the hospital conducts event marketing hype, it should first consider whether it conflicts with relevant laws and regulations, otherwise it will easily get twice the result with half the effort and cause losses. At the same time, we should also pay attention to whether the negative controversy caused by the incident will damage the overall image of the medical industry, because medical care is different from other industries. Undoubtedly, both public hospitals and private medical institutions must unconditionally assume the responsibility of national public health and medical undertakings. Therefore, if hype is just for the sake of hype, it will damage the lofty and sacred image of the majority of medical workers, which may lead to condemnation by public opinion and make the reputation of the hospital plummet. Third, event marketing also needs to take into account brands and projects. It is best to do public welfare and product promotion at the same time, so as to promote sales after the excitement.