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Is it true that lead and Gong in SK Ⅱ exceed the standard?
■ The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has found that chromium and neodymium are prohibited ingredients in Japanese SK-II brand cosmetics, and the neodymium content in Su Jing muscle powder is as high as 4.5mg/kg.

■ SK-II issued a statement and decided to suspend the sales of its products in China, and

Temporarily stop the operation of SK-II counter until it is confirmed that its products meet the relevant regulations on trace chromium and neodymium in cosmetics sold in China.

■ After SK-II was found to contain chromium and neodymium, four famous cosmetics brands such as Clinique, Lancome, Dior and Estee Lauder were also involved in the storm. Among these brands, six kinds of powder cakes were detected by Hong Kong Standards and Appraisal Center to contain prohibited substances such as chromium and neodymium.

Symptoms 1: prohibited ingredients

Symptoms: lead and mercury exceed the standard.

Some inferior whitening and freckle-removing products have become the "hardest hit areas" for lead and mercury flooding, and even relevant departments have detected freckle-removing products with lead exceeding 300 times. On the one hand, it should be white, tender and quick-acting. On the other hand, we should always doubt whether lead and mercury exceed the standard. Some people even came up with a "trick": when buying whitening skin care products and make-up, bring silver jewelry for experiments, apply cosmetics on the silver jewelry and wipe it clean with paper towels. If there is a black mark, it may be lead exceeding the standard. Although I don't know if this move is feasible, the following excessive chromium and neodymium will undoubtedly make it impossible for consumers who can only distinguish it with the naked eye. It is said that high price means high grade and good quality. Buying such a small bottle of brand cosmetics can cost thousands of dollars, and in the end it will inevitably contain illegal ingredients, and it is difficult for the other party to return it. The SK-II incident has caused consumers to put a big question mark on high-end cosmetics.

Expert comment (Associate Professor Chen Hui, a medical beauty expert in Tang Dou Hospital): Excessive lead and mercury will cause nervous system disorder, threaten the kidney, hematopoietic system and liver, and even lead to infertility. If you use cosmetics with excessive mercury for a long time, it may also lead to facial pigmentation and even damage the urinary, endocrine and central nervous system of the human body. Chromium can cause allergic dermatitis or eczema with a long course. Neodymium is very irritating to eyes and mucous membranes, and moderately irritating to skin. Inhalation can also lead to pulmonary embolism and liver injury.

Symptom 2: Digital Commitment

Symptoms: All of them are caused by "quick-acting".

SK-II's "After continuous use for 28 days, fine lines and wrinkles are obviously reduced by 47%%"; Guerlain's "reducing lipid oxidation of cell membrane by 70%"; Olay's "can help resist seven traces of time" and "can improve the oil condition of skin around and reduce the oil yield of pores by 96%", and even the advertisement of shampoo "brand-new Pan Ting deep repair series" uses numbers to "prevent hair from splitting and make hair smoother than before by 70%." With such specific figures, every consumer seems to see the effect after use before buying, of course, after the heartbeat. Whether the effect after purchase and use is consistent with the advertising figures is undoubtedly a big question mark.

Expert comment (Guan Jie, director of the Legal Center of the Provincial Consumers Association): If you speak with numbers, consumers will often feel that the effect is predictable and highly reliable. However, the "Advertising Law" clearly stipulates that businesses are not allowed to make promises to consumers with specific figures in publicity. Consumers of different ages and different physical conditions cannot all achieve the digital effect promised by the product. Doing so is actually suspected of misleading consumers.