Pit 1: The larger the area, the better.

Compared with traditional medical beauty, the core of light medical beauty lies in the word "light", which is closer to customers, more cost-effective, and equally guaranteed. This is the foundation of light medical beauty survival.

Based on the above reasons, it is not advisable for light medical beauty institutions to open too large an area, because if they open too large, they will lose their "light" advantage, increase their input costs and operating costs, and make it more difficult to make profits.

The most suitable area for light medical beauty institutions is 300-500m2, with chain stores 5-8km apart and high-density coverage, so that users can find their nearest stores within 30 minutes at any time, with a unified price system, unified service process and experience.

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Pit 2: The more prosperous the location, the better.

The success of light medical beauty has a lot to do with site selection. The more prosperous the downtown, the better. Target crowd flow is the first choice. The following are five common sites:

1, shopping mall: high rent and high operating cost. Originally, the advantage of shopping malls was the large flow of people, but now the flow of people in shopping malls is different.

2. Community store: It must be in a place with a high-end community. You can't choose the inside of the community, which basically shields non-community personnel. Be sure to be in a street position, there must be traffic at the door, and parking spaces are preferred.

3. Office shops: the rent is high and the flow of people is low, but the overall environment is high. To obtain customers mainly from the Internet, you need to have strong network marketing ability and have your own old customers. Novices are not recommended to choose.

4. Traffic shops: pedestrian streets, restaurants and entertainment cities and other crowded places. When choosing such a lot, you must avoid the pit. It is not recommended to choose a newly opened business district, no matter how cheap it is, because it is necessary to follow the trend rather than build momentum.

5. Commercial street near the scenic spot: It is not recommended to choose such a place. Although the traffic is large, most of them are tourists, and these traffic basically will not produce performance.

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Pit 3: The more complete the equipment, the better.

Many photoelectric skin devices are expensive. If you want to buy all the photoelectric skin instruments for optical medical beauty, it will cost at least several million. However, this is not a one-time investment. Photoelectric skin equipment is updated very quickly. 1-2 years, new products are constantly replaced. After recovering the cost of equipment, the newly earned money has to buy new equipment and has been working for equipment manufacturers.

How to rationally configure equipment for light medical beauty? Equipment is divided into ordinary basic equipment and high-end equipment. Common basic equipment can be fully configured, while some expensive high-end equipment can be cooperated with manufacturers or leased, and it can be operated in a fixed and centralized way every week 1 day, which can not only operate normally at the lowest cost, but also use the latest equipment at any time without pressure.

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Pit 4: The more appearances, the better.

Many items are of course extra points, but too many items must be prepared and put into equipment, materials, personnel and so on. Even some items are not sold well, and it is possible that the profit is less than the cost.

Can do anything, can't do anything well! In the eyes of customers, no matter what project you want to do, your home is not the first choice. Only by choosing a product, making it a trump card and establishing customers' mental preferences can you stand out and maintain steady growth.

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Pit 5: Just hire a doctor.

Is it better to have a partnership or a doctor? This issue may be controversial, but we suggest that if doctors have good personality and skills, they should spend time with them for the following reasons:

1, the salary of cosmetic doctors in light medicine is high. Once the doctor is included as a partner, he will not only enjoy the benefits of success with you, but also bear the risk of failure with you, so he will not care too much about his salary.

2. The stability of doctor partnership will be higher. I am most afraid that the institution will be on the right track, and the doctor will run away with the client, leaving you with an empty shell institution.

3. Building a doctor's ip is a good way for light medical beauty to build its own traffic. The partner doctors are more assured to build an IP to avoid being poached by competitors after the doctor becomes famous.