1. What is a live broadcast?
I wonder if you have watched TV shopping? The operation mode of live broadcast is very similar to TV shopping, but the traffic sources of live broadcast and TV shopping are different.
The traffic of TV shopping comes from people's behavior of watching TV; The traffic of live broadcast with goods comes from the Internet.
I don't know if you have been exposed to webcasting. It was very popular a few years ago, but the previous webcasting was entertaining, singing, dancing, playing online games and so on.
How do you understand live broadcast with goods? Live broadcast with goods only started recently (the second half of 20 19). It is not divorced from the category of fan economy, that is, network celebrities/stars achieve it by establishing a good "personal brand" (fans trust E799BAA6E7898E69D833133343626462) and selling goods.
It should be noted here that the "personal brand" (fan trust) of online celebrities/stars can not be achieved in an instant, and it needs accumulation and opportunities, and it is not as simple as we thought.
2. How to do live broadcast with goods?
If you really want to do live broadcast to help others bring goods to earn extra money, then you can do it yourself; If you have your own source of goods and want to sell it, I suggest you try it yourself first, and then try to find a ready-made broadcaster to cooperate, so that you can avoid being trapped when you find an existing anchor to cooperate.
Any mode of transportation on the Internet has a time limit. Don't waste your time studying the delivery method, but learn to use your own strength. When choosing a cooperative anchor, we must carefully identify which anchor has a certain number of fans (but not particularly large fans) that are in line with our products. First, we don't have to put eggs in the same basket, and second, we can reduce costs.