Print advertising design is presented in visual form, and the appeal point of advertising is conveyed to customers in visual form. The following is a brief introduction of print advertising design that I have compiled. I hope everyone will look carefully!
First, the design principles of print advertising
Advertising is an abbreviation for widely advertised. Nowadays, advertisements are everywhere, and the most common ones are public service advertisements, travel advertisements and commercial advertisements. The idea of design is mainly around the cognition and understanding of form, the induction of points, lines and surfaces, the creativity of color and texture, and extraordinary creativity.
Morphological cognition in print advertising design is mainly a combination of various elements, which reveals the ideas conveyed by the advertising theme in form and meaning, while the overall structure strives for clarity and unity; In the visual form induction of points, lines and surfaces, the biggest feature of points is to form the center of interest to realize the * * * sound with human emotions. Line gives people a different feeling, and its multilateralization can bring rhythm and beauty, and the effect is stronger than that of point. Face can be a representation of figures, patterns, words, etc. It can tap the potential of thinking and is the best starting point for information transmission. Color is the "life" of print advertising.
Texture is the means of print advertising, and the combination of the two can strengthen the connotation of the theme and make print advertising more extraordinary.
Second, the concept of print advertising design
Print advertising design is presented in visual form, and the appeal point of advertising is conveyed to customers in visual form. From the design point of view, print advertising design includes graphics, colors, copywriting, arrangement and other elements, and its design mainly captures people's hearts in a concise and lively form.
Modeling in print advertising design is the basis of visual form, which is refined and combined by various elements. Color can create the vitality of print advertising, and its performance can convey people's inner feelings and mobilize the visual feelings of the screen; Texture can enhance the appeal of advertisements. The expression of texture is mainly to enhance the value of print advertisements through tactile perception and strengthening the theme connotation.
Print advertisement is a kind of "silent advertisement". Silence is better than sound, which stimulates people's thinking through pictures and is more imaginative and infectious.
Third, the application field of print advertising design
1 logo design
Logo design refers to symbol or trademark design, also known as logo design. It is the classic design of enterprise or commodity connotation positioning and commodity information, which makes the logo more personalized and therefore more representative.
2.vi design
Vi design is the visual symbol of corporate culture, and it can effectively establish an enterprise by adopting comprehensive methods such as simplification, unification and combination.
3. Poster design
Posters attract people's attention with striking pictures, mainly emphasizing the visual effect of the pictures with words, colors, patterns, compositions and other elements. Poster design is usually very clear and obvious.
4. Assembly design
Packaging design also belongs to the category of graphic design. The quality of packaging design directly affects the sales quota, so it is not only practical, but also commercial.
5. Business card design
Business card design is mainly a concise introduction to the image of an individual or company, and the design is mainly based on simple and direct transmission of information. Because the layout is small, the layout composition and content selection of the design are more important.
6, album design
The rules and skills of album design are of practical significance. Its main purpose is to convey the brand image of enterprises, increase publicity and display brand products, so as to enhance brand communication and play a positive role in product sales.
7. Cover design
Cover design can try to use bold creativity and unique composition, exaggerated colors, conceptual graphics and other skills to highlight the theme and create a more perfect, more emotional and visual impact cover.
8. Card design
Card design mostly appears in the form of postcards and invitations, so the design of cards is mainly based on gorgeous and wonderful pictures, which brings beautiful enjoyment to people's vision.
Fourthly, the media of print advertising design.
There are nine major media in print advertising design, namely: TV, media, newspapers, internet, walls, outdoor advertisements, magazines, posters and radio stations.
1, TV
Television is the most common and mainstream form of communication, which can not only spread the characteristics of products, but also bring entertainment effects to people.
2. Media
Media advertising has a large amount of information, which allows readers to understand the advertising products as a whole and spread the greatest trust and intimacy to people.
3. newspapers
Newspapers are time-sensitive and informative, which can be well preserved, and their aesthetics are closely related to the characteristics of products.
4. Internet
Internet has a strong interactive ability, which can transmit a lot of advertising information to people and is also the most attractive medium.
Step 5: walls
Wall advertisements rarely appear in busy cities, and his propaganda mainly expresses advertising products directly, which not only plays a propaganda role but also beautifies the environment.
6. Outdoor advertising
Outdoor advertising is one of the most favorable media. At the same time, outdoor advertising design also pays the most attention to the spread of momentum and corporate culture, which can effectively attract the attention of the audience and achieve the purpose of publicity and sales.
7. magazines
Magazines are highly ornamental, artistic and informative forms of publicity. Nowadays, magazines are also very popular with young people, so magazines have become a very effective propaganda carrier.
8. posters
Poster is a form of visual communication, which can stimulate people's vision, attract people's attention, be novel and beautiful, and achieve good publicity effect.
9. Radio station
Nowadays, there are few radio advertisements, but in the 1980s, radio was the most commonly used advertising media, which reflected the cultural communication of the times. I believe many people still love broadcasting today.
Five, the principle of print advertising design
There are four principles in print advertising design, namely: practical principles, commercial principle, interesting principle and artistic principle.
1, practical principle
Practical principles is one of the most basic principles of print advertising design, and it should convey the basic information of goods to consumers more intuitively. Take the automobile as an example, such as Iveco automobile advertisement, which highlights the practical characteristics of large space and strong carrying capacity. For example, smart cars highlight the practical characteristics of short cars and convenient parking.
2. Business principles
Print advertising not only highlights the practicality of the product, but also highlights its commerciality. Print advertising design should reflect the essential characteristics of goods and fully display their commercial value.
3, the principle of fun
The principle of interest emphasizes the expressive force of the picture, and uses exaggeration, illustration, cartoon and other expressive techniques to create a story-telling form for the layout, making the print advertisement more real, charming, hilarious and impressive.
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