It is reported that this round of financing will be used for supply chain R&D, management and brand building.
According to public information, Newme was established on June 5438+065438+ 10, 2020, mainly planting grass through Tik Tok channels, with independent stations and Amazon stores as the main transformation positions, and the supply chain side further defined new products through self-research and package payment to build DTC home brands. At present, its main products cover lamps, kitchen appliances, bathroom appliances and power tools. , and positioned in the household goods category with a unit price of 30- 100, aiming at the household demand groups in the European and American markets.
Gu Jun, co-founder of Newme, said that the website of Newme was officially launched in March 20021. Since its launch, GMV has increased by more than 100% every month. At present, the main sales channels include Independent Station, Tik Tok Store and Amazon Store, with nearly 654.38+million users in the United States, Britain and other countries.
Gu Jun said that in the near future, Tik Tok will have more room for growth, because the proportion of the global mobile Internet population is gradually increasing. It is reported that Newme cooperates with all kinds of red people on the vibrato platform to realize the delivery of goods through the content made by red people.
In addition, Newme continues to operate Tik Tok Live Studio, and through training foreign anchors, it takes China's live broadcast mode overseas for adaptation, thus realizing the sales transformation of the live broadcast room.