There is a view that economic globalization has entered version 3.0, that is, 1.0 is colonial globalization, version 2.0 is trade globalization, and now version 3.0 is supply chain globalization.
Among them, the classic example of version 3.0 is Nike. Nike is an international sportswear brand that is no stranger to China. Since 1980 Nike entered China, with the continuous improvement of consumption level in China, Nike is changing from luxury goods to mass consumer goods for consumers in China.
But many people have heard that although Nike sold more than 200 billion garments in 20 16, Nike has not set up its own factory since its establishment. Nike relies on outsourcing for all its production, and it is supplied globally.
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Since the financial crisis broke out in 2008, Nike has obviously accelerated the adjustment of global production layout. According to the data of Nike's annual report, in 200 1 year, China produced 40% of shoes, ranking first among countries/regions, while Viet Nam only accounted for 13%.
In 2005, China's share dropped to 36%, ranking first, while Viet Nam rose to 26%, ranking second; In 2009, China and Viet Nam tied for the first place, both accounting for 36%; By 20 10, Viet Nam surpassed China, accounting for 37%, and China came second, accounting for 34%.
Li Peng, secretary general of the Asian Footwear Association, said in an interview with this reporter yesterday that in order to control costs, the speed of Nike's transfer from the Pearl River Delta to Southeast Asia and the Midwest has obviously accelerated in recent years. Because the procurement and production of raw materials for sportswear and shoes are easy to standardize, the pace of transfer is faster than other industries.
In just a few years, Vietnam's output has surpassed that of China. In addition, Nike's transfer to the Midwest is also accelerating. At present, there are five production sites in Jiangxi alone, which have grown to tens of thousands of people.
CCTV- Nike OEM workers reduced by 70% in five years, and China's salary doubled in Viet Nam.
Phoenix Nike doesn't even have a factory. Do you really need a technical development team?