SEO is the abbreviation of search engine optimization, which is translated as "search engine optimization" in Chinese. On the basis of understanding the natural ranking mechanism of search engines, we should adjust and optimize the website from the inside and outside to improve the natural ranking of keywords in search engines and get more traffic, so as to achieve the expected goals of website sales and brand building.

This is a profession. The main work is:

First, internal optimization, content is king

(1) Meta tag optimization: such as optimization of title, keywords, description, etc.

(2) Internal link optimization, including related links (Tag tags), anchor text links, navigation links and picture links.

(3) website content update: keep the site updated every day (mainly articles, etc.). )

Second, external optimization, external chain is king

(1) External link categories: blog, forum, B2B, news, classified information, post bar, know, encyclopedia, related information network, etc. Try to keep the diversity of links.

(2) External chain operation: a certain number of external chains are added every day, so that the keyword ranking is steadily improved.

(3) External link selection: exchange friendly links with some websites with high relevance and good overall quality to consolidate and stabilize keyword ranking.