Wechat marketing success story sharing 1:
In fact, WeChat micro-marketing is quite simple to say and not difficult to do! Here, I only make a general summary of ten working experiences of WeChat friends circle marketing, which can be used as a reference for those who are interested in implementing micro-marketing programs. For example, why do you want to add an A before the WeChat nickname? How to break through the limit of 40 people in group chat and so on!
1, such as editing personal information? Personality signature? , WeChat name
Perfect information and clear product appeal are the basis of any marketing method. It is also necessary to do a good job in the marketing of WeChat friends circle. At least let your added friends see your avatar, name and signature, so that they can clearly understand what you do from the beginning, and then see if the content sent by your circle of friends is helpful to them. A, like the name of my WeChat? 000? Tencent 360? , which not only truly reflects my name, but also clearly reflects that we mainly do Tencent and 360 related businesses. B, through my personality signature? 360 promotion, Tencent Weibo space, chat window advertisement, micro official website1111165438? , clearly showing the general business scope of my service. C. I also chose a relatively easy-to-remember WeChat account? 0000? , which is convenient for everyone to add at any time.
Of course, while improving the personal information of WeChat, I also carefully invited the artists of our company to help me make it. The circle of friends shows the background of the location map, so that visiting friends can clearly know what I do and what my contact information is in a short time!
Wechat Micro-marketing Success Stories Sharing Top Ten Experiences of WeChat Friends Circle Marketing Success Stories Sharing Top Ten Experiences of WeChat Friends Circle Marketing
2. How to appear at the front of a friend's WeChat address book?
A. the name of wechat begins with a, such as Andy Deng chengpeng? Tencent 360; If the first pinyin of Chinese characters starts with a, the effect is the same. This big family can try. I generally don't recommend adding an A directly in front of the name, even if it is multiple A's, because then your micro-signal will be too marketing to others, and the harder advertising effect will make no difference. B, as far as possible, let friends set you as a star friend, open the WeChat address book, find friends, click on the avatar to enter the details, and click? , click? Mark as a star friend? I don't know if this star friend has other functions, but at least it will appear at the front of the WeChat address book.
Successful Cases of WeChat Micro-marketing Share Ten Experiences of WeChat Friends Circle Marketing
3. Adhere to the clear positioning of WeChat circle of friends? Content is king?
I've provided it before. Wechat is just a platform, and WeChat circle of friends is just a marketing tool. When we use the circle of friends for marketing, we must first find out what your WeChat friends like, or what kind of publicity purpose you want to achieve, and then locate your published content. Of course, the content must be relevant and a topic of interest to your target friends. It is best to bring them some help. Of course, I personally suggest publishing two or three articles every day for the time and regularity of publishing, too much will cause resentment among friends; The release time can be 7: 00 am, 165438+ 0.30 pm and 5.30 pm.
4. How can WeChat friends only send text and avoid text folding?
In addition to links, the content of WeChat friends circle is actually recommended by pictures and texts, but many times we have to rule out the time when we only send text. First, open the WeChat circle of friends and press and hold the photo button in the upper right corner for 2-3 seconds. Please pay attention to the details. Text will not be folded within 80 characters or 6 lines. If you have a mobile phone website, you can also put your website in the text to bring accurate customers to your website. At the same time, WeChat has original and copy identification functions. If you copy the text directly, sometimes it will be folded because of the short editing time when the number of characters does not exceed 80. Therefore, it is generally recommended to wait for a few seconds in the edit box when copying directly. It is best to edit and publish, and then directly comment on the original published content, so that all the information displayed in the circle of friends can be fully displayed. But remember not to repeat comments on every message like this, because no one likes to be screened!
5. How to add personal WeChat friends?
We say that WeChat friends circle marketing is a marketing method, specifically, it is actually a social marketing method. Through the spread of viruses from person to person, the number of WeChat friends has become the key to marketing.
A. Add your QQ friends as WeChat friends. How to find the target group and add it as a friend? In addition to promoting your own WeChat business card, let others take the initiative to add us, and you can also take the initiative to attack. QQ groups are classified according to specific groups. We can find people from all walks of life through QQ group, and we can also find QQ in the corresponding region or age group by finding friends and add them as friends.
B, add people in the mobile phone address book as friends because some people may have their own customers' mobile phone number resources, so how to add these people as friends faster? Organize the mobile phone number resources into txt or office format (according to the imported software settings), and import the mobile phone address book with pea pods or QQ mobile phone housekeeper. (Before importing, unbind your personal micro signal from the used mobile phone number, and then import the generated mobile phone number list. After the import is completed, rebind your personal WeChat number to the mobile phone number you use. At this time, Tencent will send a recommendation message to the person who has opened the micro-message in your imported mobile phone number list. If the other party is interested, you can click Add as a friend. )
C personal wechat 2D codes and micro signals can also be combined with traditional media channels, such as QQ group, website, Weibo and QQ space.
6. What do you think of the number of WeChat friends?
A. In the movie, you can see the total number of friends with middle tail. B. Go to the WeChat homepage and click on the bottom right? Me? . Click? Settings? , enter the setting options. Select in the settings? General purpose? Options. Enter the general function options. Select in the function? Qunsuke? . Click the group sending assistant in the function settings to start group sending. Select the new group at the bottom. Click the Select All button in the upper right corner to select recipients. After clicking Select All, the next button at the bottom of the screen shows the number of your WeChat friends.
7. Use WeChat comment function to group users.
If you have more WeChat friends, many times, we will not remember the real names of WeChat friends. In order to better manage friends and use personal WeChat to influence friends around us, we must mark the name of each user. Open the WeChat address book, find a friend, click the avatar to enter the details, and click? , and then click? Remarks name? You can add friend notes; Note format suggests industry or company+name, such as micro-marketing promotion-Xiao Deng, or Tencent 360- Xiao Deng, etc.
8. Personal WeChat circle of friends also needs interaction.
At the bottom of every content of WeChat friends, you can like or comment. I believe you often like or be praised. Do you like compliments from others? Are there many people who like to praise you? I must like it, because it is an inevitable weakness of human nature: vanity. Everyone likes to be praised, praised! Praise or comment often, just like telephone communication often, so that your friends will remember you quickly. Only in this way can we truly be friends: communication and heart-to-heart transaction!
9. Make good use of personal WeChat group assistants.
As we all know, WeChat subscription number can send a message every day, and service number is to send a message every month. However, personal micro-signals can be shared indefinitely, and 200 personal messages can be sent in groups indefinitely, which is also a very useful information dissemination tool. However, WeChat marketing is more aimed at the old customers of enterprises. It is best to avoid simple mass advertising information, and more are Thanksgiving activities or holiday greetings!
10, fully develop the value of WeChat group.
Wechat group is a constantly changing interpersonal relationship, okay? Be joined, optional, retreat at any time, enter at any time? A successful WeChat group must be able to achieve * * *; Generally, there are 40 users who build WeChat groups. You can set up M groups to communicate with your friends. If you want to raise the secret of breaking through the limit of 40 friends to 150, you can easily get the service package of Wuhan 360vip or Wuhan Tencent. You can contact Wuhan 360 Tencent to promote Xiao Deng,18971344539; Note that everyone is interested in this topic. As for how to get relevant customers to add your WeChat group, there are N kinds of promotion methods on the Internet, you can try it.
A. Click the magic wand icon in the upper right corner of the WeChat interface, and then click? Start chatting? . B, check the good friends you want to add to the group, and then click? Are you sure? Can you make it yourself? WeChat group? Yes! C, is it? WeChat group? Created successfully! You can send voice or text pictures in groups! D, is it? WeChat group? Management: Click the button in the upper right corner of the chat interface. If selected? , and then click on the top left corner of the member's avatar? You can delete people; Or a single? +? , you can add group members. E. change? WeChat group chat? Name: Click the button in the upper right corner of the chat interface, and then select? Group chat name? After that, enter a new group name and save it!
If you want to make good use of personal WeChat friends circle marketing to promote brands or products, it is not enough to rely solely on WeChat friends circle. You need to combine QQ space, WeChat WeChat official account, mobile websites or mobile media such as official website and Weibo. I suggest you read more books on circle marketing and database marketing. When doing WeChat marketing, please think more about what is valuable to users and whether you can continue to provide value to customers.
Wechat marketing success story sharing 2:
Based on the social nature of WeChat, we implanted the model of public welfare activities into WeChat, and adopted the model of prize-winning registration to set up the official carpool registration activity of WeChat. With the help of Spring Festival travel rush craze and social media reports, we have achieved unprecedented social effects and brand benefits.
Specific implementation process
Spring Festival travel rush Peak is still a major social problem. Face? Is it difficult to buy a ticket? Question, many white-collar workers? Find your own way? , began to seek new ways to go home, carpooling is one of them.
Since 20 1 1, the first voluntary non-governmental organization in China? Solve the problem of going home during the Spring Festival? Jin Liufu, a public welfare platform? Going home to help the alliance during the Spring Festival? Since its establishment, more than 3.2 million people have participated, and carpooling has gradually become a popular way to go home during the Spring Festival.
201365438+1October 20th, which coincides with the Spring Festival, the third golden six blessings? Going home to help the alliance during the Spring Festival? Set sail in a wide range of concerns and open in Guangzhou, Beijing, Shanghai, Qingdao and Changsha at the same time. The upsurge of going home to help each other and carpooling during the Spring Festival officially struck.
Activity time: 2013 65438+1October 20th? February 65438, 2009
Activity platform: Tencent WeChat Jinliufu? Xingfu commune
Activity reward: Before successful registration through WeChat, 100 lucky people will receive 1 bottle of soft gold and Liutong gold porcelain worth 328 yuan.
Analysis and summary
As a new way of mobile communication, WeChat has strong social attributes. This model depends on the huge audience of WeChat, the strong company strength of Jinliufu and the background that it is difficult for Spring Festival travel rush to get tickets home. Timely launch, major media reports, immediately triggered a strong social response.
In this mode, with the help of the WeChat public platform, the audience spontaneously sends information to the account operator of the official platform, and the operator makes statistics, which is inevitably cumbersome.
Can you get through the registration system of enterprise website by developing a custom reply interface, or further, complete the input directly in it? Starting point? Departure and destination? , automatically send out the information and personnel of this line for carpooling in Spring Festival travel rush. If this effect is achieved, it will effectively reduce the investment in labor costs and enhance the stickiness and interactivity of WeChat fans.
It can also be seen that WeChat marketing is definitely not a single marketing method, but also needs to be exposed to the maximum extent by various marketing promotion means, and finally achieve the purpose of corporate marketing, expand marketing audiences, and then gain more brand value benefits.
Wechat marketing success story sharing 3:
Login to wechat to add? Starbucks China? As a friend, you can have a rich interactive dialogue with them. Busy at work, physically and mentally exhausted, need to refresh anytime and anywhere?
Just send an expression, Starbucks will immediately reply to your mood, immediately enjoy Starbucks' music album "Wake Up Naturally", get the tracks specially prepared for your mood, feel the super power of waking up naturally, and ignite the enthusiasm of life and inspire with Starbucks.
Specific implementation process
In the process of implementation, Starbucks started with stores all over the country, so that customers who frequented Starbucks first became fans of Starbucks WeChat public platform, and then used activities and other means to let fans recommend themselves to friends, so that fans of Starbucks WeChat public platform exploded in a short time.
Starbucks made a detailed analysis of the characteristics of the target population, and at the same time fully developed the functions of WeChat platform, which not only broke the disadvantages of traditional business model, such as small radiation area, low user participation, limited by time and place, but also had the advantages of being relaxed, fashionable, interesting and interactive between merchants and users, allowing users to enjoy the relaxed and comfortable brought by merchants.
It can be said that this case of Starbucks has given full play to the advantages of timeliness, personalization and interactivity of WeChat.
Analysis and summary
Relying on the perfect implementation of this case, Starbucks not only firmly holds all its old customers in its own hands, but also makes customers wandering in various cafes trust it more. At the same time, it has achieved twice the result with half the effort in promotion. The active fans of the target group let Starbucks' WeChat public platform continue to release its strength.
If there is any defect, I'm afraid there are too few functions. After all, Starbucks has more than 1000 stores in China. If you add national and interesting functions (such as weather forecast, constellation query, etc. ), it will be more perfect and fans will rely more on it. Moreover, it is best to set the personalized function of Starbucks WeChat, which will play a greater role in brand communication and fan establishment.
Generally speaking, Starbucks has undoubtedly made a good start for all chain industries.
The biggest rule of chain stores' survival lies in fool-like execution, simple choice and integrated mode. Starbucks WeChat tells all chain stores that these things can be easily realized by WeChat. Chain stores only need to make an in-depth analysis of the target population, and then carry out functional and content-based development and marketing promotion.
At the same time, we have a set of chain industries? Chain industry management of wechat? One-stop solution will achieve the most accurate chain stores, integrate and coordinate the management of all branches around the country, thus strengthening the execution of all aspects, which was impossible in the past.
Wechat marketing success story sharing 4:
Mousse released research demand activities through WeChat platform, built professional pages through HTML5 technology, supported QQ and Weibo login through social networks, and seamlessly connected with the research system, thus completing the research demand.
Specific implementation process
Mousse established through weixinhai service? Healthy sleep expert? Public account, and through the public platform certification.
Focusing on the product characteristics of mousse, it was made from the perspective of reading and loving healthy sleep, and achieved good results.
Activity introduction:
I had a good sleep before, and I didn't cherish it until I couldn't sleep. God finally gave me a chance to practice sleeping again and try to get rid of it as soon as possible? Sleepy? . To join Mu Si? Sleep business school survey? ! Lamborghini limited edition award, iPad mini waiting for you to take home ~!
Analysis and summary
This mode is provided by WeChat? View the original text? Jump link. After clicking, users will jump to the official HTML5 website of WeChat (which has been independently developed and designed with webpage function and interaction), and rely on the huge user base of WeChat to push it to WeChat fans through WeChat to complete the research needs.
Nowadays, the mobile Internet pursues diversified presentation and interaction methods, and HTML5 well conforms to this trend. The enterprise's demand for PC-related services can be realized on the HTML5 page of the mobile Internet terminal.
We can imagine lottery, research, registration, editing and so on. It can be realized through HTML5 pages with the help of WeChat in the future.
At present, Weixinhai has provided this service for many enterprises, including web page function customization and page development and operation.
The link jump of WeChat opens a window for the enterprise's WeChat marketing, and it is also a key factor for the success or failure of marketing. With the help of richer page presentation, product introduction and even user interaction, the sales target or brand exposure of the enterprise can be realized.
Here, the author suggests that WeChat WeChat official account operators should not only push the content of WeChat WeChat official account, but also do a good job in hosting the content page, which needs to be highly valued.
Wechat marketing success story sharing 5:
Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background. Ordinary public accounts can send text, pictures and voices in groups. The authenticated account has higher authority, which can not only push single graphic information, but also push thematic information.
Shop one made it? I paint. Guess what? WeChat marketing activities, WeChat pushes a picture to users every day, and users may win prizes by replying to WeChat after guessing correctly.
Specific implementation process
1 Store conducts interactive quiz activities based on the interactivity of WeChat, effectively motivating fans with prizes, and achieving the purpose of brand implantation and fan growth.
In the mass message of WeChat WeChat official account, set the activity of publishing pictures and texts. What are the specific activities? Play with my painting and guess, win the surprise prize? .
This activity is divided into three steps:
The first step is to pay attention to 1 store official WeChat;
Step 2: Get a painting from 1 shop every day;
Step 3: Guess the answer and send it to Store 1. Fans who reply the fastest and answer correctly will get a gift from 1 store.
Analysis and summary
This kind of activity has low cost, and skillfully uses prizes to attract fans' attention, stimulate fans materially, and then stimulate fans to ask questions. Through interaction, we can improve the activity of WeChat fans and improve the quality of fans in public accounts.
Undoubtedly, this kind of activity is easy to realize on WeChat platform, but its limitation is that it must be based on a certain number of fans to be most effective.
In this regard, our suggestion is: when the initial fan base is not enough, carry out an interactive award-winning action to recommend fans. By recommending fans' attention, recommenders can send their recommended fans' ID and names to WeChat official account, and operators in WeChat official account will rank them according to the number of people recommended by the recommenders, and distribute physical prizes.