I also want to learn 1, right? The furniture store made the advertisement "furniture", and the hotel signboard said "Thirteen is too full". The "burying money on ten sides" in real estate advertisements is very conspicuous. Pharmaceutical merchants write "stop" as "stop", fast food as the upper left of the word "rice", eggs as "chicken Dan" and all kinds of beer as homophonic advertising words such as "all kinds of beer sprinkling". Let's take a look at how these well-known world-class advertising slogans build world-class brands. * mergers and acquisitions; M chocolate: insoluble in hands, only soluble in mouth. This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop. * Pepsi: the choice of a new generation In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable. Volkswagen Beetle: It's better to think small. In the 1960s, the American automobile market was dominated by large cars. When Volkswagen Beetle first entered the United States, there was no market at all. Bernbach once again saved the Volkswagen Beetle, and put forward the concept of "seeing the big from the small", which changed Americans' ideas with the power of advertising and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market. * Nike: just do it Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the transformation from Just Do It to I Have a Dream. Nike's influence is gradually declining. * Nokia: Technology is people-oriented. Technology is people-oriented. It seems that this idea was not first put forward by Nokia, but the meaning of this sentence is vividly expressed. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, which truly embodies the people-oriented concept from product research and development to talent management. Therefore, the slogan is particularly powerful because it has the essence of words. * De Beers Diamonds: Diamonds last forever. A timeless advertisement proves that a classic advertisement is always a combination of rich connotations and beautiful sentences. This advertisement of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is indeed the most wonderful feeling. Maxwell Coffee: Drips are fragrant and meaningful. As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test. Shan Ye Piano: Children who learn piano will not go bad. This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect. * Maxwell Coffee: Good things should be shared with good friends. This is the slogan for Maxwell coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province province, and the slogan has been deeply rooted in people's hearts, Maxwell had to start with emotion, combine coffee with friendship, and won the recognition of consumers in Taiwan Province province, so Maxwell successfully entered the coffee market in Taiwan Province province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good. * remy martin XO: As soon as remy martin opens, good things will naturally come to the distinguished remy martin, which is not something that ordinary people can enjoy. So drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, good things will come. With such auspicious "divination", who doesn't want to drink remy martin? Especially those nobles, are convinced. * Dove Chocolate: The classic reason why milk is silky is the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play. * Intel: Give the computer a Pentium kernel. At first, Intel's microprocessor was named X86, and it didn't have its own brand. In order to highlight its own brand, the running speed of the computer is defined by Pentium after 586. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies in order to put the words "intelinside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor. * Toyota: In the end, there will be roads, and there will be Toyota. In China in the 1980s, apart from domestic cars, only Japanese cars were imported. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan. * Goldlion: The world of men. The success of Goldlion lies not only in a good name, but also in the positioning of success. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan is like a dragon, with a clear picture, which accurately reflects the positioning and core value of Goldlion. Sassoon Shampoo: My glory comes from your elegance. Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vidal Sassoon: The Movie's own name as the brand, thus establishing the image of professional shampoo and hair care, and "My glory comes from your elegance" is the finishing touch. Philip: Let's do better. Philip's achievements in the field of household appliances are obvious to all, and it has become the most profitable electrical appliance group among the top 500. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard." * Levi's Jeans: Different Cool, Same Pants Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans have grasped the cultural characteristics of this group of people, and appeared together with ever-changing advertisements with a "cool" image to impress the new "cool" people at the forefront of fashion and keep the brand fresh and lasting productivity. * Free blood donation: I don't know you, but I thank you! Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation. * Nissan: There were swift horses in ancient times. Today, Nissan and Toyota enter the backward China market almost simultaneously. Their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. In the marketing of China, Nissan Motor Company used a very traditional advertisement from China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with Chinese people and thus established Nissan's second position in China. * BMW cars: fun to drive and unlimited innovation. BMW and Mercedes are excellent cars. The difference is that Mercedes-Benz embodies dignity and identity, and car owners often hire people to drive; BMW is different. Although it also represents identity, it obviously belongs to the younger rich class. They often drive their own cars to experience the driving pleasure of BMW, which is also the charm of BMW. *555 cigarette: Extraordinary, mellow and satisfactory. The internationally renowned cigarette brand 555 is the star of the track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, satisfies the psychological feelings of smokers with aggressive language style, and makes smoking a psychological experience. * 7-up beverage: Non-cola faces the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, and 7-up soda faces an embarrassing situation. At this time, Qixi positioned itself as a non-Coke carbonated car with reverse thinking, and distinguished itself from Coca-Cola and Pepsi-Cola, but it achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi. Tissot Watch: Swiss Tissot, World Shuttle Tissot Watch is a famous Swiss watch. The use of rhyming in advertising language is simple and easy to remember, which is a model of the ingenious combination of communication language and China language in international brands. Kodak: It is the first brand in the film market that never emphasizes its color saturation and grain fineness. It is to impress consumers with wonderful and unforgettable moments in life, stay in beautiful moments and give you eternal memories. This is the eternal theme of Kodak film. Whether "Every Moment of Life" or "This Moment" is a concentrated expression of the theme. * Motorola: Flying over the infinite simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again. The rapid economic development in China has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication languages that have been tested by the market have become an integral part of brand value, which has injected spiritual food into the brand and well interpreted the core values of enterprises and brands. * Haier: Haier, domestic household appliances have always been considered as good quality and low price, and even if they are exported, they are rarely made into domestic brands. Haier, the leader of China's home appliance enterprises, decisively played the banner of "Made in China" when China's home appliance industry was maturing, and shouted with confidence, which inspired China people's self-confidence and enhanced their national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence. * Unicom: It's a Chinese knot. The symbol of Unicom Global Connect is the image of a Chinese knot, which itself is full of affinity. The birth of China Unicom has made great contributions to the development of communication industry in China. They challenged China Telecom again and again, and gradually developed in the competition of high-quality service and low price. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise. * Business Links: Technology makes you more relaxed. The rise of business links is a miracle. They explained what "technology makes you easier" with easy-to-use business links, that is, to make life more orderly and convenient with simple operations. This is the benefit of high technology. With the overwhelming advertising, BusinessCom has created a market. * Fiyada: Once you have it, you have no choice. When people's quality of life reaches a certain level, watches are no longer so single-purpose. Fiyta connects itself with identity with noble quality, which makes people wear Fiyta watches and feel more extraordinary temperament and exclusive respect. If you feel this way, would you choose another watch? * Li Ning: Keep the excitement to yourself.

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