What does an image designer do?

With the development of society and the improvement of the quality of life, people are increasingly aware that true beauty lies in fully displaying one's own personality. People's attention to beauty is no longer limited to facial beauty and hair design. People begin to pay attention to the overall harmonious beauty from makeup, hair style to clothing, and personal image designers become popular. So what does an image designer do?

The work content of an image designer

(1) Provide makeup design, Hair design;

(2) Provide clothing guidance, color consultation, beauty guidance, photography image guidance, body language expression guidance;

(3) Etiquette guidance, accompanying shopping.

Occupational profile:

Image is the overall impression and evaluation of an individual by the public. Image is a comprehensive reflection of a person's inner qualities and appearance.

The word "image" originated in the United States in 1950. At that time, all strata of American society valued their own credibility, especially those in the business and political circles who planned to shape good individuals. image.

The concept of "image design" originated from stage art, and was later used by people in the fashion show industry to design the overall combination of hair, makeup, and clothing for models before fashion shows, and then developed into a specific Services of a similar nature performed by consumers. Since image design not only has market demand from consumers, but also cosmetics and beauty products and apparel manufacturers can use it as a promotional tool, it has developed rapidly internationally.

In the United States, image design is already an industry closely integrated with business, and its design form has reached the stage of life design, which is people-oriented, with the purpose of creating new lifestyles and adapting to people’s personalities, and has a positive impact on people. An in-depth study of thoughts and behaviors.

From the perspective of professional nature, the relationship between image designers, makeup artists, and beauticians is: the three are both connected and different. The main thing in common is that they all take people as their service objects and change their external image as the ultimate goal.

The main difference is that: the beautician’s main job is to beautify people’s facial and body skin, and the main work method is care and maintenance; the makeup artist’s main job is to beautify the heads of film and television, actors and ordinary customers Makeup is applied to parts of the body such as the face, and the main work method is local modeling and color design; the main job of the image designer is to make an overall combination of characters, makeup, hairstyle, clothing, etiquette, body language, environment and many other factors according to a certain purpose , the main working method is comprehensive design.

From the analysis of the social and historical development process, the relationship between image designers, makeup artists, and beauticians is as follows: The earliest appearance of human beautification of their own image was "makeup", which people painted on the human body , apply various colors and patterns to achieve a special visual beauty or other purposes. Subsequently, "clothing", "hairdressing", "beauty" (mainly refers to care and maintenance)", "manicure", etc. gradually joined in, making the social professional division of labor related to beautifying the human body image more and more refined.

The image designer is the highest level in this combination. It is the leading link in the entire human body image beautification project. It can also be said to be the integration of various related professions.

It can be seen from this that a good image designer should be a miscellaneous person. Clothing is only a temporary solution. Only overall image design can change a person from the inside out and become a long-term owner. of intelligence. This requires an understanding of color science, psychology, etc., and it is by no means as simple as putting on makeup. It is definitely not the concepts of image design and color analysis seen in hair salons. I think an excellent image designer Teachers must be able to clearly and accurately solve the following two problems:

What kind of image should you create?

1. The image tells your story silently and accurately. Image is not a simple combination of dressing, appearance, appearance, hairstyle, and makeup, but a comprehensive overall quality, a flowing impression that combines appearance and interior. The content of image is broad and rich, including your clothing, words and deeds, behavior, cultivation, lifestyle, knowledge level, family background, where you live, what car you drive, who you make friends with, etc.

Are they clearly defining you? Telling your story silently and accurately? Who are you, your social position, how do you live, and whether you have a future? The comprehensiveness and integrity of your image. The rich content it contains provides us with a lot of room for maneuver in shaping a successful image.

2. The concept of image design is to establish a successful image, rather than to dress for beauty. In China, the concept of "image design" has spread everywhere. Hair salons and beauty shops all have "image design" signboards. Image design is understood to mean "dressing up a woman beautifully" and "adding beauty and color to a woman." Makeup, hairdressing?, these have caused many people to be quite prejudiced against image design.

Image design is not only the application of knowledge of fashion, color, etiquette, but more importantly, it contains knowledge of success psychology, social psychology, philosophy, interpersonal communication, etc., and requires designers to be profound. Understand the company and corporate culture. The image design concept we emphasize here is "to establish a successful image" rather than "to dress for beauty".

Our image is different from stage art, fashion, and even more different from ingenuity, weirdness, and weirdness. We seek to be visible, but we respect the rules of the business game and focus more on building professional authority, credibility and influence.

How to successfully shape an image?

A successful look is the most suitable look, so all the steps of the image designer's work are closely centered around his specific client. .

To determine what is “suitable”, understanding is the first step. Image designers need to understand various information such as the customer's personality, occupation, temperament, and body shape. On the one hand, they will ask customers to provide their occupation, preferences, habits, etc. as reference. On the other hand, they will have an in-depth understanding of customers through face-to-face communication with them. It is very unprofessional to rely solely on inspiration and finalize the plan at a glance.

After understanding the customer and determining the overall style, we enter the implementation stage. First is the clothing. Because when people meet each other, the first thing they usually notice is their clothes from a relatively long distance, and then their makeup and hairstyle. Therefore, clothing is the main tone of the overall style. After selecting the appropriate clothing, choose matching makeup and hairstyle based on the color and style of the clothing.

These contents should be based on the customer's specific situation and take into account popular trends. Take clothing selection as an example. Different from clothing designers and matchmakers, clothing designers are only responsible for designing the beautiful clothes they want. After the clothes are made, they select models according to their own clothes; clothing matchmakers are responsible for putting these clothes together. , with accessories to make it a perfect match; while the image designer plays a role as a medium between clothes and people, art and people, targeting specific people to find the most suitable clothes and matching to make them The best comes out. In addition, when matching clothing, we must also pay attention to three factors: T (TIME), P (PLACE) and O (OCCASION).

In principle, the decision of the overall style should be based on the customer's personal preference. However, if the designer feels that the customer's choice is inappropriate, he will adopt two plans. For example, if a customer originally wanted a "cute" look, but the designer thinks that she is suitable for a "ladylike" look, he will give her a trial of these two looks and let the customer choose after seeing the effect.

Overview of the image designer industry

With the development of the image designer industry, the services provided are not only for people’s appearance, but also for people’s language and behavior. , Guidance on etiquette in various occasions; and based on human reference, artistic design can also be carried out in the dining environment, atmosphere, room layout, etc.

In the image design industry, customers are highly mobile. If you want to retain customers, a good image designer must have professional knowledge and skills, good interpersonal relationships and expression skills, and understand Communicate with customers; use image dressing as a breakthrough point to improve and enrich customers' needs, and guide customers to pursue a healthy and upward lifestyle.

An excellent image designer is 99% knowledge, technology and experience plus 1% inspiration and communication with customers. Image design is usually divided into three aspects: clothing, makeup, and hair style. Therefore, in terms of knowledge reserve, image designers must be proficient in the theoretical literacy and practical operation of these three aspects of clothing, makeup, and hair style. Must understand all types of clothing, master their fashion trends, and have a good feel and understanding of various clothing and accessories (such as shoes, bags, jewelry, etc.), know how to design and match; master various types of makeup methods ; Master the methods of various styles of hairstyles.

The essence of image design is to design a highly perfect image that is necessary for an excellent life. Excellent image design is not just about simply matching clothes, it should also teach people the principles of success, establish a successful concept of pursuing excellence, understand a thorough philosophy of life, and cultivate noble taste.

Without successful thinking, there will be no successful image and no excellent life. A successful and outstanding image is not established overnight. It starts from every moment in life.

Let excellent image designers make progress through continuous learning, continuous improvement through practice, and complete the task. The image designer will lead you to pursue eternal beauty. The image designer will make you look value for money. Image designer: a career that leads to public life? Image designer: create a beautiful magician. These are the missions given by history and society. ;