How to pronounce it?
Its pronunciation is English [? Ts], beauty [? ts].

Pronoun its possessive case

He felt the cloth to see its quality.

He felt the cloth to see its quality.

Let it be.

Its reflexive pronoun

itself

English [? Self? Beauty [? Self]

Pronoun itself

The government made it unpopular.

This government is no longer popular.

Phrase: lend yourself? Suitable for; suit