Recently, the Korean women's group Blackpink just released a new album, which sold a record. However, MV member Jennie Kim has caused great controversy and public opinion. Although this gesture only appeared for a few seconds, it still made many viewers feel dissatisfied.
Just a few days ago, Blackpink released the latest MV of the new song "Acacia Girl", which attracted a lot of attention. After all, the most influential Korean women's group in the world belongs to Blackpink. However, in the MV of about 1 min. 33 seconds, member Jennie Kim wore a short nurse's uniform, but the shapes of red high heels and loving nurse's hat caused a lot of negative voices.
In this clip, Jennie Kim is decorated as two horns, namely a girl who is hurt by love and a doctor, mainly to echo the lyrics "When I am lovesick, no doctor can help me". "Although in the eyes of many viewers, this scene is very creative and situational, in the eyes of many related institutions, this is in the profession of sex nurses.
Then, the Korea Health Care and Medicine Union also issued a condemnation, and even issued a statement in Korean and English on several major social platforms, condemning YG Company. The Korea Health Medical Union said in a statement that the nurses in the MV were distorted. In real life, nursing is a very serious profession. I hope to give nurses more respect and stop being gendered.
At present, nurses are the group with the highest proportion of sexual violence among medical staff. Public figures and mainstream entertainment culture repeatedly show the image of nurses to the public, which not only damages the serious and true image of nurses in real life, but also leads to many misunderstandings about the profession of nurses. The MV of this song has a certain spread and influence in the world, and YG Company should bear its due responsibility.
However, in the eyes of many fans, such condemnation is a bit of a fuss. Many netizens said that in the MV, Jennie Kim's appearance was not overexposed. In many people's daily lives, this image appears when pretending to be a nurse because some related institutions have over-interpreted this image.
With the growing public opinion caused by this incident, YG Company had to respond. The statement first paid tribute to the medical staff who fought in the front line, and then said that the reason why nurses and patients appeared in the MV was to reflect the situation described in the lyrics. This picture has no other intention. I hope everyone can treat it as an independent art form, and I hope the audience can understand that all the scenes in the MV are for describing the lyrics and have no other meaning. At the same time, YG also said that MV producers are considering whether to edit this picture.
Perhaps it is also because the impact caused by this incident is too bad, and although Nurse Xinghua has no plans to shoot the MV, it is likely to bring bad influence to the audience after the MV is broadcast, so YG Company later issued a statement saying that it will re-edit the MV and delete the MV images of the nurses. And apologize to the public and medical staff.
In the whole incident, the most innocent person may be Jennie Kim. Although this role was not chosen by her design, it was presented in the MV after all, so this controversy will definitely affect her. But judging from the reaction of the audience and netizens, it is still more rational. Most people call on YG to deal with the pictures of MV, not the artists themselves.
In fact, this incident is also a warning to many entertainment companies and artists, so we should be more cautious in making MV. Although it is particularly important to present a picture with visual impact and a situation that conforms to the lyrics, it is also necessary to properly consider whether the modeling and lyrics will cause some controversy and misunderstanding. After all, public figures themselves bear certain responsibilities and should actively guide the public, not only in words and deeds, but also in works.