Koreans have high cheekbones, short chins and ugly faces, so facial plastic surgery in Korea is quite developed. In addition, Koreans have white skin and are prone to grow dark spots, so Koreans pay special attention to laser freckle removal. Any cosmetic clinic has three or five laser machines.

Korean women have a tradition of paying attention to appearance. They are very decent. Korean women, whether they are 20 or 70 years old, should dress neatly and make up carefully before going out, even if they just buy food. Aunties who clean the teaching buildings in universities also wear foundation and lipstick at work.