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Light medical beauty is in fashion.
In recent years, people's attitudes towards medical beauty have been changing. At the same time, with the rapid development of medical beauty drugs and devices, many light medical beauty projects with the characteristics of "painless", "minimally invasive" and "quick effect" have been born, attracting many consumers to enter medical beauty institutions. According to the data in the White Paper of 20021Medical Beauty Industry, the domestic medical beauty market in 2002/KLOC-0 is about 227.4 billion yuan, and it is expected to reach 264.3 billion yuan in 2022.
"On some group buying platforms, you can buy light medical beauty experience items such as small bubbles and skin tests for more than 10. After several times, I entered the pit of medical beauty. " Citizen Cai Xiao is a medical beauty lover. She told reporters: "Now I go to a medical beauty institution every few months, and the more common projects are whitening and rejuvenation, acne and so on."
"When I hear that I want to move a knife, many consumers will retreat. But if you only need injection and laser irradiation to become beautiful, consumers will be willing to try. " Some insiders told reporters that in recent years, light medical beauty has gradually become popular. Compared with plastic surgery, today's consumers prefer light medical beauty projects that do not require surgery and have short recovery time.
The reporter visited and found that in recent years, more and more medical and aesthetic institutions have appeared in front of consumers. At the same time, many medical beauty apps have appeared on the Internet, attracting consumers to place orders through preferential prices. The reporter found on a medical beauty App platform that medical beauty projects such as face-lifting wrinkle removal, hyaluronic acid, anti-aging and firming, whitening and rejuvenation, skin injection, cleaning and hydrating, removing scars and acne, and laser freckle are most favored by consumers. Among them, hyaluronic acid, laser hair removal, anti-aging and firming, face-lifting and wrinkle-removing, whitening and skin rejuvenation are the highest medical beauty projects.
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Carefully decide medical beauty
However, the industry of light medical beauty is not as beautiful as advertised. Some insiders pointed out that consumers may also have the risk of complications such as allergies, inflammation and redness when carrying out light medical beauty projects. In addition, it is also possible to fall into the "minefield" of black medicine and beauty.
Recently, the China Consumers Association also issued a warning to remind consumers to treat the medical beauty needs rationally, correctly choose medical beauty institutions, and make medical beauty decisions cautiously. China Consumers Association pointed out that in recent years, consumer disputes caused by medical beauty have been increasing. According to the analysis of relevant complaint data, there are mainly the following problems in medical beauty: some medical beauty institutions have incomplete licenses, have not obtained medical beauty business licenses or operate beyond the scope; Agency staff do not have the qualification to practice, and the operation is not standardized; The channels of medical products are unknown, and some medical beauty institutions use fake goods, parallel imports and cottage equipment; It is difficult to evaluate the effect of medical beauty, and there is still a big gap between service quality and consumer expectations.
China Consumers Association reminds consumers that when choosing medical and beauty institutions, they should choose formal institutions and not choose medical and beauty projects beyond the scope of services. When signing a medical beauty contract, you should carefully read whether the relevant terms are reasonable and check the project standards and charging details. We should fully understand the risks, know the risks and taboos, and always put safety first. It is necessary to keep the relevant consumption vouchers in advance. If the rights and interests are damaged, you can even apply for medical appraisal if necessary. In case of dispute, it shall be settled through consultation with medical beauty operators in time. If negotiation fails, you can apply to the consumer association or other professional mediation organizations for mediation, you can also complain to the relevant administrative departments, and you can also protect your rights according to law by applying for arbitration or bringing a lawsuit to the court.