This result is not surprising. After all, last year, the automobile industry was disturbed by many factors, such as Sino-US trade friction, the opening of national six emission standards, and the decline of new energy subsidies, and lacked favorable incentives. However, the good news is that domestic automobile consumption began to recover in the second half of last year, and by 65438+February, the sales volume was basically the same as that of the previous year, showing signs of recovery.
However, the epidemic brought by novel coronavirus has cast a shadow over the original positive future. On the one hand, car companies and parts manufacturers still actively participated in donations and assistance despite the decline in sales and profits last year. On the other hand, factors such as extended holidays and limited logistics make car companies face the possibility of shortage of spare parts supply and slow production recovery. Even if the epidemic may promote people's willingness to consume, car dealers will still be in a state of passive destocking for a period of time.
Regarding the impact of the epidemic on the automobile consumption market, Jiashipai's colleagues have visited local dealers and will give close feedback later. Now I only pay attention to the product level-because the Spring Festival is ahead of schedule this year, many car companies put their new cars on the market in February and March, hoping to make a good start for the whole year. However, in the current jittery situation, just like the Chinese New Year film exiting the cinema, the grand national listing conference will definitely be cancelled in the future, but the car companies have not yet decided whether to adopt online release or postpone listing.
Although I don't know if I can see these new cars in the first quarter, I think we can list the key models first to provide reference for friends who are interested in buying a car in advance.
Geely symbol: the type of electric vehicle, the life of fuel vehicle.
Pre-sale price: 139800.
Planned listing time: February 14.
Geely dealers have successively put icons in a prominent position in the exhibition hall, but there is not much time left for this compact SUV-Geely originally planned to hold a listing event on 10.
However, at last year's Guangzhou Auto Show, icon made its debut. This new car exactly like the concept car reminds me of the history of Land Rover Aurora mass production concept car. It's just that the whole style of icon has nothing to do with Geely's family-style design, and it's more like the sci-fi style advocated by new energy car companies, while the new owners under BMA architecture push 1.5T power and 48V? The combination of BSG.
Icon sold 2,020 "Galaxy Limited Edition" cars in Guangzhou at 15 minutes 17 seconds, but this does not mean that it is Geely's next Yue Bin. Icon's overly personalized design language obviously can't satisfy most people's aesthetic orientation. Although the pre-sale price of the top model is less than 654.38+0.4 million, it means that its starting price will be within 654.38+0.4 million. When it is put together with Fit, fashionable young people should be more willing to pursue the magic of Honda Dafa.
Chery Tiggo 7: Promise not to fight with your brother first.
Pre-sale price: 8.69- 145900.
Planned listing time: February 18.
Although it used to be Chery's fist product, with the listing of Tiggo 8 and the change of market environment, the sales of Tiggo 7 can't stop going from bad to worse. In the second half of last year, it began to fluctuate on the monthly sales volume of 1000 platform, which not only failed to find a sense of existence in the hot SUV market, but also played a negligible role in the total sales volume of its own products.
The new Tiggo 7, which was originally planned to be listed on 18, should be mainly based on internal friction. After all, from the pre-sale price point of view, there is still a large area of overlap with Tiggo 8, but the size is smaller. How to persuade domestic consumers who respect "beauty first" is a difficult problem for Chery.
Of course, this is not an impossible task. At least Changan sold CS55 at the same time. Plus CS75, what Tiggo 7 needs to prove is that it is indeed a compact SUV with enough quality.
Lexus LM? : "We don't have such a big discount of increasing the price by 600,000"
Pre-sale price:116.6-1.46 million.
Planned listing time: February 24th.
Lexus should be the last person who is obsessed with whether to hold a listing activity: although LM is the brand's first MPV, even if a formal listing news is sent casually, it will definitely not affect the buyers who hold the money to buy.
These consumers had already paid a deposit of 1 1,000 yuan as early as the end of last year, and some dealers also promised to give priority to buying or replacing cars for old Lexus owners, but they did not rule out the fare increase. It was previously rumored that Lexus LM increased its price by 1.68 million to nearly 4 million, which has now been proved to be a rumor. In fact, according to the feedback from dealers, it should not be a big problem to add 80 to 654.38+0 million to the first batch of LM300h models.
2 million to buy a Lexus version of Erffa, I think the biggest impact is not the hard-to-find Maibakh S-class, but the Toyota dealer who sells Erffa blood. Wilfa has already dispersed its share, and Lexus LM is desperate this time, attracting buyers who are "only expensive but not expensive" and adding 200,000 to 300,000 to sell them.
Land Rover Discovery Sports Edition: I can be saved again.
Pre-sale price: 359,800-459,800.
Estimated time to market: February 2 1.
As the main sales force of domestic Land Rover, after discovering that Shen Xing has faded the surprise of "buying a Land Rover for less than 300,000 yuan", it is difficult to continue to compete with the big discount in the face of the 20% discount of Audi Q5L.
At this time, it is a mid-term change that can renew God's life. Land Rover's rescue action this time is too big, comparable to vertical replacement. Not only changed the ancestral name of "Freelander", but also the design details moved closer to Discovery 5, and the configuration was greatly upgraded. For example, the steering wheel was not used at the end, and the three LCD screens were a little more scientific and technological. These changes are enough to cover up the regret of the lack of knob switching.
Judging from the pre-sale price, Land Rover will not directly launch the 1.5T power version, and it is estimated that this three-cylinder engine will be provided later when competing with other companies. After all, BMW X 1 sells three-cylinder cars. Why can't it be sold when it finds the sports version?
Audi Q7? : Can you guess that I am Q8?
Estimated price: 765,000-843,000.
Estimated time to market: end of February
Also this month, the Audi Q7 launched a mid-term redesigned model. Although Audi officially called it "brand new Q7", its essence is the same as that of Discovery Sports Edition, but it has been greatly upgraded both inside and outside.
To briefly summarize the changes of the new Q7, we only need to look at the Audi Q8. In addition to retaining the outline of the old model, Audi has made corresponding adjustments in the details of the shape, while the interior has abandoned the existing design style and directly jumped to a more scientific style.
There was an offer from Audi to the dealer on the Internet before. Compared with the old models, the prices of two 3.0T power models listed in advance decreased by 75,000 yuan and 654.38+0.2 million yuan respectively. Although there is still a long way to go compared with the terminal discount of about 200 thousand, it is also a sincere move. At least it is qualified and replaced by Mercedes-Benz GLE. BMW X5 is sitting on the table.
Jetta VS7: I recommend it if you buy it.
Pre-sale price:11.18-142800.
Estimated time to market: end of February
When Volkswagen made Jetta an independent brand, most people were "? Excuse me? Me "eyes, but a VS5 abruptly sold tens of thousands of monthly sales, which not only brought incremental benefits to the Volkswagen Group, but also provided a new choice for German fans who could not afford Skoda.
If the VS5 of 84,800 yuan lowers the threshold of Volkswagen SUV, then the pre-sale price of VS7 is 1 1. 1800, which makes the price-performance ratio of Jetta brand clearer. According to official information, the minimum configuration of this A+ class SUV model also includes LED light group, electronic parking, rear air outlet, tire pressure monitoring and other configurations, leaving no room for independent brands.
Of course, this is still a cheap model, so buyers won't expect the VS7 to have exaggerated design language and luxurious material technology, but 654.38+0.5 million can't start the Volkswagen Tiguan with 654.38+0.4 TSI+6 AT, so what bicycles are needed?
Lincoln adventurer? : the risk is not great.
Pre-sale price: 248,000-350,000 yuan
Estimated time to market: March 15.
Although the market attention is not high, MKC, as Lincoln's entry-level SUV, still maintained a growth rate of 22.6% last year, indicating that American luxury brands still have room to explore in this market. As a replacement product of MKC, pirate ship adventurers are naturally duty-bound.
As Lincoln's first domestic model, the adventurer cut the price for the first time, and the pre-sale price was more than 30 thousand yuan cheaper than MKC's lowest price. It seems that there is no one step in place, but look at the guide prices of Volvo XC40 and Jaguar E-PACE, which are also made in China next door, and everyone will be relieved in an instant.
From the product point of view, the adventurer didn't try to be too risky. The whole vehicle is a well-balanced Lincoln SUV. For most people, it is all-round acceptance. As for whether you will pay the bill, it depends on the actual transaction price in the later period. In my opinion, adventurers can at least squeeze into the sales of second-tier luxury brands of the same level, so as to be worthy of Changan Lincoln's self-reduction.
Changan yidong PLUS? : the escape of Lexus
Pre-sale price: 89,900 yuan
Estimated time to market: March
Changan Automobile played the concept of PLUS skillfully, at least on Yidong PLUS, which broke away from the Lexus element originally hanging on my face, so that I wouldn't have too negative emotions.
In essence, Yidong PLUS is a comprehensive plastic product of Changan based on Yidong. Refer to CS55 and CS55? Plus, there will be a difference of about1100,000 yuan. However, the pre-sale price of 89,900 yuan given by the car company this time is 1.4T "Blue Whale Edition", which makes the prices of Yidong PLUS and Yidong completely coincide-Changan is testing consumers: Lexus is still original, you choose one!
Link 05? : Not 0 1? Two-seater four-wheeled carriage
Estimated price:18-230,000.
Estimated time to market: March
Friends who don't pay special attention to their own brands probably didn't find LECK 05 absent from the Guangzhou Auto Show last year-this is the embarrassing place: many people think that 05 is the coupe version of 0 1 and the LECK version of Geely Xingyue. If the listing price of the 2.0T model is around18-230 thousand, it will give the buyer a reason to spend 20-30 thousand more.
For example, LECK 05 is more detailed than 0 1. Coupe not only looks more expensive, but also the mesh grille and color matching are icing on the cake, and the interior has become more dependent on the large-size central control LCD screen. Compared with Xingyue, the advantage of 05 is probably only a little-known brand.
In fact, even BMW X4, X6 or Mercedes-Benz CLE? Coupe and Audi Q8 are not the main sales force. They are more like you didn't do it well at home and then fried the rest with eggs and fried rice. In recent years, independent brands have also learned this way of finding increment, but looking back at the sales volume, even if Changan and Great Wall only sell12-170,000 products of the same type, they will sell at most 2,000 units a month, so it is more practical to set the monthly sales target at four figures.
Text || Max
Figure | Network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.