The "magic" lies in that as soon as Sany Heavy Truck goes on the market, you can buy a complete vehicle with Wei Chai engine+quick gearbox+Hande axle at a price 50,000-80,000 yuan lower than the market.
What's amazing is that many people in the industry still don't understand how Sany Heavy Truck, which adapts to the "golden powertrain" of various heavy trucks, can achieve "homogeneous low price" in today's transparent cost of heavy truck industry.
As for the "low price", judging from many words in the newspaper, the "secret" of Sany Heavy Truck can be summarized as: "the unique Internet sales model reduces the number of dealers who earn the difference", and it has been mentioned more than once that "Sany Heavy Truck mostly cooperates exclusively with suppliers in order to reduce costs, provided that the suppliers give the lowest price, the production process adopts automatic production and the labor cost is low."
In other words, Sany Heavy Truck reduced the price of the same product by 10-20% through three core steps: canceling the dealer link, reducing the supply chain cost and automating production. So what puzzles the author is: If the annual sales volume of Sany Heavy Truck is 1.5 million, how much concession can the supplier make?
In addition, as we all know, the engine is the biggest profit point of the whole vehicle, and according to public information, Sany Heavy Truck lacks confidence in negotiating the purchase price with Wei Chai. Then, I think where the 10-20% price difference space of Sany Heavy Truck comes from is really a difficult problem that needs wisdom to solve.
As for how to achieve the "homogenization" of the mainstream brands of heavy trucks? Articles about Sany Heavy Truck invariably point out that the quality of Sany Heavy Truck is guaranteed, thanks to the systematic cooperation with Wei Chai and Cummins, which ensures the promotion of power.
There has always been a saying in the heavy truck industry in China that "the engine wins the world", and all five heavy trucks have completed the system construction of vertical supporting resources. Sany Heavy Truck is also gearing up, and plans to achieve the goal of advancing into the "Top Five" through cooperation with Deutz. 2065438+On September 28th, 2009, Sany Zhilian Heavy Truck Project started, and the Deutz Engine Project was signed and mobilized. The planned annual production capacity is 600,000 vehicles, and mass production is planned to be realized in 2022.
However, building a car does not mean building an engine. Making engines is no joke. In the past, Hanma Power, which was established in Valin, was in deep trouble in the capital chain. In the past six years, it has accumulated a record of selling 50 thousand units.
According to public data, from design to mass production, it usually takes 3-5 years in Europe and America, 3-4 years in Japan and 5- 15 years in China. Heavy trucks are obviously more technically difficult than cars and have more parts. However, Sany Heavy Truck has only been listed for 38 1 day since its establishment, and it has been iterated for 10 times since its listing.
Since 20 19, the quality problems of Sany heavy truck have emerged one after another, except the design defects of bumper, steering auxiliary bracket, brake master cylinder and other parts, and the violation of sleeper design. The engine also broke out with water seepage and water leakage.
Wei Chai's main product, 10L/ 12L, has more than 2 million units in the heavy truck market, which deserves the highest recognition among heavy truck users. However, such a legendary power, which is both applauded and popular, has repeatedly exploded when it comes to Sany Heavy Truck. Didn't anyone go into it, was it the quality of the engine or the assembly process of the whole vehicle?
It is true that "the engine wins the world", but the assembly process of automobile manufacturers can not be ignored. How to assemble hundreds of tested components into a complete vehicle according to certain technical requirements requires not only equipment and know-how, but also countless failures and verification experiences. Excuse me, what experience has Sany Heavy Truck accumulated from the assembly process of 38 1 day from project establishment to listing?
Now Sany heavy truck will be equipped with Fukang engine. In this way, the "good quality and low price" Sany heavy truck successfully "rubs" the "flow" of the mainstream heavy truck only by relying on the engine.
Therefore, Sany Heavy Truck has made many heavy truck companies sit on pins and needles, which may not only be a price war, but also bring the reputation of mainstream brands that have worked hard for decades to the same front. After all, most users recognize the engine and don't know the difference between the assembly process and the quality of the whole vehicle.
Sany Heavy Truck, showstopper is still a mess, and the author can't jump to conclusions, but the foreshadowing of hidden worries was already planted when Fukang, Luo Li and Deutz were introduced to build engines together.
On the one hand, extending an olive branch from Cummins to Sany Heavy Truck is enough to show the confusion of its China strategy. As we all know, Cummins has always been known as "high-end" and "imported machine" in the heavy truck industry, and has built engine factories with many domestic automobile manufacturers. In this case, Cummins should make every effort to tap the selling points with its partners, make joint venture products bigger and stronger, and continue to cultivate and maintain the brand image of high efficiency, reliability and intelligence in the hearts of card friends.
However, Cummins turned to seek to occupy a larger share by expanding outsourcing. I wonder how the Chinese side of the joint venture feels? Just think, why should the automobile factory build its own engine resources? Just did not form the core competitiveness. Cummins' "emotional move" may make automakers invest billions of dollars in Shui Piao.
If it is reasonable to seek outsourcing, Cummins, which is positioned at the "high end", should follow the trend and try its best to build the brand image of "the world's top power". However, at this time, the price has been lowered, and it has moved to the low-end heavy truck market, focusing on some low-end heavy trucks that mainly rely on price, such as Sany and Universiade. Cummins itself has obvious shortcomings in product layout and service ability in the low-end market, which is tantamount to this.
According to the data, Cummins' total engine shipments in China in recent years-565,438+08,438+00,000 units, nearly 500,000 units in 2065,438+09, and 540,000 units in 2065,438+09, Cummins' sales data in China showed a low growth trend, and it is reasonable to be eager to expand the market share. However, Cummins chose to cut into the low-end heavy truck market. I'm afraid this move will not only fail to expand its share, but will be detrimental to its long-term development in China, gradually affecting the confidence of cooperative enterprises, and it will be more difficult to find truly valuable strategic partners in the future. Sany Heavy Truck put "Bao" on Cummins, which is not optimistic.
What is even more worrying is that Sany Heavy Truck has placed the "brand" that will rank among the top three in the industry in the future on Doitz. If we say that at the turn of the Millennium, Doitz is still a famous brand in the car market; So today, the "decline" of Deutz in the heavy truck market in China is obvious.
Good medicine tastes bitter and is good for illness, but advice when most unpleasant is good for action. The more hidden worries, the more we should make a calm judgment on the future strategic layout. As long as you are down-to-earth and build a car with your heart, I believe that Sany Heavy Truck will certainly grow into a global representative of national brands such as Sany Heavy Industry.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.