The theme of personality changes, which is the happiness of young people.
Some people say that the modified car is the first step for young people to release their vitality, and Changan Auchan X5 is the first car that can be modified for young people. As a young automobile brand, Changan Auchan X5 launched by Changan Auchan is aimed at young post-90s users and advocates "youth is power", which is highly consistent with the core values pursued by young consumers.
Prior to this, Changan Auchan X5 launched the Phantom Series. Recently, based on the 30+ users of Changan Auchan X5, a variety of featured theme styles have been modified, such as Dark Knight, Moonlight Jade in Quancheng, Blue-maned Warhorse, Pikachu, Ideal Traveler, Riding Edition, Night Bat, etc. , without exception, fully stimulated the personality expression of young users.
Chang 'an Auchan X5 Fantasy Series-Darth Vader.
Changan Auchan X5 Fantasy Series-Quancheng Moonlight Jade
Changan Auchan X5 Phantom Series-Blue Bristle Warhorse
Chang 'an Auchan X5 Magic Series-Speed Pikachu
Changan Auchan X5 Fantasy Series-Ideal Traveler
Changan Auchan X5 Magic Series-Cycling Edition
Chang 'an Auchan X5 Fantasy Series-Night Bat
Playable genes are innate, and the potential for transformation is innate.
The reason why Changan Auchan X5 can attract many users to carry out personalized modification is because Changan Auchan X5 is born with "playable genes" and has the potential of cool modification.
In terms of face value, Changan Auchan X5 takes "plastic light aesthetics" as the core design language, and uses the rich changes of light and shadow to create a high-level aesthetic feeling of dynamic and static integration, which makes the static Changan Auchan X5 have a dynamic trend. The front grille of Guangying Waterfall is a "triple shadow of nine bright and eight dark", and the rich layering shows a strong three-dimensional sense; 1860mm, the widest body in its class, with an aspect ratio of 0.859, which reduces the inclination angle between the A-pillar and the front windshield and creates a wide-body and low-lying body posture; Super-long front hood design, 1:2, the closest window ratio of its class, comparable to the look and feel of a sports car; Millimeter-level staggered front heads hedge double waistlines, with the longest wheelbase of the same class of 27 10mm and a golden ratio of 0.606, showing unparalleled slender beauty; The tail shape is full of muscle strength, and the S-shaped section curve of the tailgate is full, which is called "sexy ass"; Continuous optimization in modeling design and pneumatic engineering has reached the leading level of the same level, and the drag coefficient is only 0.30Cd.
It is worth noting that in order to facilitate users' later modification, Changan Auchan users have reserved a large number of personalized light modification spaces such as front and rear small enclosures, side skirts, wheel eyebrows, tail fins, exhaust pipes, etc., and can also be equipped with more cool car clothing patterns, contrasting lines, and sports calipers full of fighting atmosphere. This makes it possible to become a "track SUV" and show its sports instinct.
In terms of performance, the brand-new Blue Whale NE 1.5T high-pressure direct injection engine carried by Changan Auchan X5 has the maximum power of 132kW and the maximum torque of 300n·m, and the turbine can reach the peak torque at 1250 rpm, realizing the fastest and strongest power in its class. The fastest acceleration from 0 to 60 km/h is 3.63 seconds, and it is known as the "king of traffic lights", and its high performance is better than all "steel gun SUVs" in China.
In addition, the anti-roll ability of Changan Auchan X5 chassis suspension is improved by 20%, with 46 excellent kinematic indexes. The steering wheel has three control modes: lightness, sportiness and steadiness, matching four driving modes. The test was carried out in the west China automobile proving ground, and the highest speed can easily reach 265,438+06 km/h.
It is precisely because of the brand-new NE 1.5T Blue Whale engine of Changan Automobile and the adjustment of racing-class sports chassis that Changan Auchan X5 has a strong push-back feeling, and its pure sports SUV gene gives Changan Auchan X5 the possibility of various modification methods.
Changan Auchan X5, the original extrasensory, new sports SUV-high value and high performance, can be said to have a good modification foundation and its own "playable gene", so it can attract many users to participate in Changan Auchan X5 fantasy series.
User-oriented, young-oriented.
At present, young consumers in the automobile market, mainly the post-90s generation, have gradually become the main consumers in the automobile market. They are young and energetic, love to play, don't like bondage, like speed, like fashion intelligence. Changan Auchan also pays more attention to young users, keeps pace with users with dynamic personality, makes products more fashionable and dynamic, and attracts more young users through continuous innovation, thus adapting to the aesthetics of a new generation of young people.
No one is always young, but there will always be young people. The direction of young players' iteration is the direction of Changan Auchan's iteration.
Changan Auchan invited users' modified cars to appear at the auto show, which not only highly reflected that Changan Auchan is a "user-oriented" brand, but also fully reflected Changan Auchan's brand concept.
It is worth noting that Changan Auchan X5 Magic Magic Series unveiled at Chongqing Auto Show is not all. It is reported that there will be more high-energy works in Changan Auchan X5 Fantasy Series, which will be created and modified by the media and users, which is the demand of users. < a class = "hidden" href = "/casyc/"title = "Changan Auchan" data-keyType="MasterBrand" d
This article comes from Hao author Bomei Liao Che, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.