01

Meaningless frequent greetings

In the era of the rise of micro-business, daily "good morning" and "good night" greetings were necessary , has almost become a default mode for online marketing, and many medical beauty practitioners will unconsciously apply it in the early stages of attracting customers.

But over time, the frequent greetings of good morning, night and three meals turned into a meaningless online harassment. Even customers who are usually busy with work will set you to do not disturb, and the next step is a red exclamation mark.

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Compared with customers who are usually busy with work, they will also think that meaningless frequent greetings will show that you are "idle", or even do nothing at all. , you will naturally be classified as a low-value group, and you will gradually feel bored.

Coping Strategies

Compared with boring good morning and night greetings, practical and helpful content can arouse *** the same topics;

Customers-specific For beauty needs, sort out the necessary knowledge before and after surgery and send it to customers as reminders;

Follow the customer’s circle of friends, leave more messages and interact when venting emotions or when there are actual needs, triggering private chat topics.

02

Habitually make voice calls or make phone calls

Most Internet users today, under the influence of subtle habits, prefer to hide behind the screen , some people may even feel repulsed by voice/telephone calls.

When consultants communicate with customers, they can rarely speak clearly in just a few seconds of speech, and often have multiple long-lasting speeches. At the same time, it will also be restricted by the environment. It is convenient for you to speak, but it may not be convenient for others to listen, thus affecting the daily life and work of customers.

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Compared with speech, text information that can be read at a glance is more suitable for a variety of scenarios. It allows customers to obtain the most important information in a short period of time, respond quickly, and avoids the possibility of disturbing customers.

Coping strategy

Organize the pre- and post-operative needs of each item, collect pictures, and respond to customers’ questions in a timely manner;

Try not to If you send voice messages to disturb others during non-working hours, send texts as much as possible if you can;

If there is an emergency and there is no time to send texts, communicate with the customer in advance and respond promptly afterwards.

03

Abuse of emoticon packs regardless of scenario

The existence of emoticon packs can enrich simple text content, and also help to bring customers closer to each other. Convey emotions. but! As long as you are familiar enough with your friends, there is no harm in fighting.

In communications that require the output of a professional image, if you frequently communicate with expressions, the original serious work tasks and necessary rights will be weakened, and it will also affect your professional image.

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If the tone of the chat is to solve problems, it is best not to send emoticons when talking seriously, let alone to lighten the mood by sending teasing emoticons, as the other party is likely to feel If you are not respected, it will be difficult to close a deal.

Coping strategy

On the basis of establishing a certain emotional connection, it can be used when joking or ending a chat;

Because there are mostly female customers, it can be used appropriately When using cute pet emoticons, be careful not to be overly teasing;

Emojis need to match your text to enrich the content and emotion, and should not be used alone to avoid awkward conversations.

04

Are you there? Is it convenient? Have time?

The intention of using this type of opening statement is actually not bad. It is mostly to determine the best time to communicate with customers. But in today's fast-paced society, the phrase "Are you there?" is likely to be ignored directly, or it may be thought of as a precursor to various troubles.

Because of this, the habit of greeting without substantial content also makes customers feel insecure, and they may even feel that they may have to sacrifice their rest time, thus causing hesitation in replying.

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Coping strategies

When you have something to say, choose a nickname to address the customer at the beginning, so as to shorten the distance between each other;

Avoid sending long paragraphs of text, which will make customers visually fatigued and even mistakenly think it is mass advertising;

Extract the highlights of the problem, find relevant words and phrases that resonate with customers, and arouse customers' interest. Desire to chat.

05

Misuse of modal particles

Not long ago, the leader of the brand department of a bar informed the group that an employee responded with the OK gesture and was criticized for "no" "Know the rules", and the news of his subsequent expulsion became a hot search topic, so the attitude issues reflected behind various modal particles were also included in WeChat chat etiquette.

Um, oh, hehe, okay, ellipsis, period, etc., have weak emotional expression. In the eyes of ordinary customers, they often mean indifference, perfunctory, ridicule, speechlessness, etc., and are easy to be chatted with. When things get hot, pour cold water on awkward conversations.

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On the contrary, an increase in the number of words or a symbol can instantly soothe the irritable customers who are indifferent. At the same time, the use of overlapping words not only reveals your care for the customers. A positive attitude can enhance the consultant's own affinity.

Coping strategies

Change single words into repeated words, such as replacing "um" with "um hmm" or "um~";

In the text Adding a cute or funny expression to the suffix can help relieve an overly serious atmosphere;

If you accidentally pronounce a modal particle by mistake, you can add an extra sentence at the end: Okay, got it/got it /I understand...

06

Group advertising/blessings or detecting zombie fan software

Due to the nature of the work of consultants, they often It is necessary to add customers to WeChat, and the surge in the number of friends also corresponds to the cumbersome management methods. Therefore, many consultants have developed the ability to send group messages, but this is not a good thing.

When Xiaocheng interviewed many top sales consultants, he found that they basically would not use the mass sending function because they knew that worthless advertising and marketing would only increase customer disgust. No matter how attractive the advertising copy editor is, if it is not in demand from customers, it can basically be directly blacklisted.

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In addition to invalid advertisements, "Hello, we are detecting zombie fans. Do not reply~~ The effect is very good. Click the link below to start the detection~" The use of software will also be regarded as spam by customers, and may even be considered low. The final result can be imagined.