It has been three years since I switched to new media in 2018 and I have been developing in Chengdu. Let me talk to you about the salary and development prospects of the new media industry in Chengdu.

Supply exceeds demand. These four words can encompass the current supply relationship of the new media industry in Chengdu. Why do you say this? Below I will explain why from three aspects: recruitment, salary, and subsequent promotion.

I have experienced three companies since I started operating. The first one was for agency operations and local accounts. The second company and the company I am currently in are both in the education and training industry, no matter which company they are from. My first impression of the operations department is that there is a high turnover of personnel, and we can never recruit satisfactory people.

1. Recruitment

Here is a summary from my recruitment experience in three companies: Lack of people, lack of compound operational talents

What are compound talents? , for operations, you need to know a lot.

Boss, Liepin, and Lagou, these three recruitment apps are currently the most popular software for new media career recruitment. There are many related recruitments in them, but this does not mean that the prospects of this industry are good. No matter how many positions there are, you will be better off. Mismatch is useless. Therefore, recruitment must talk about what kind of person the operations director wants. Note that I am not talking about HR here, but the boss of the operations department. If you want to join a large-scale company, you must always go through the interview with your immediate boss. It is much more important than passing HR.

Not long after I started working in my first company, I started to take charge of a project. Due to changes in personnel, I quickly became the team leader (a promotion without a salary increase), because the people on this project They all resigned... At that time, this project was a matrix for operating medical beauty institutions. There were two Xiaohongshu, one Zhihu, and one official account. At the beginning, I was one person working for three people, and I was scratching my head. It was so busy that I burst into flames, but it was also the time when I grew rapidly.

The human resources department has been recruiting people. Because it is an urgent recruitment, there are quite a few people coming for interviews. However, as a team leader, I have not been satisfied yet after passing HR.

What kind of person did I want at that time: 1. Proficient in soft articles 2. At least familiar with two kinds of public account Zhihu Xiaohongshu 3. General understanding of medical beauty 4. Have a certain degree of user conversion experience.

It’s these four items that are directly pulled across. There is no problem with the formatting of the tweets of the people who came for the interview. Although they are basically all drafts when asked, this is okay. This is the industry, and the platform will basically be public. No., I don’t understand other aspects of medical beauty, let alone user conversion. Many companies are responsible for sales, which is terrible. In the end, I really couldn't hold on alone, and the human resources department and the boss kept urging me, so I just randomly recruited someone who was a good official in the public account. I took it by myself for more than half a year, and finally got out and ran away after the New Year. ..Cry liao...

Fortunately, after the Chinese New Year, I also changed projects and made a Chengdu local account, from 0-1. As a result, I once again faced recruitment difficulties. I have four requirements. : 1. Understand Chengdu 2. Good writing skills 3. Understand photography and editing 4. Applicants with 0-1 construction experience are the best, because I started to attract traffic from Douyin and Toutiao. In the end, it is still difficult to explain in one sentence, you know.

Later, I switched jobs to the education and training industry, not to mention short video operations. It was okay to make a living, but there was a position called always vacant: community operation. To be honest, the community is really annoying, especially in the education and training industry. The organization I am currently working in has more than a dozen member and non-member communities, large and small, and there is basically a constant flow of news every day. Each one has been run and run, but I am not willing to take over it myself, so I don’t dare to ask for anything more when recruiting. Some applicants are asked to memorize their transformational performance as soon as they hear it, which means they turn around and leave without any hesitation. So I am currently discussing with my boss whether conversion can be removed from the operational assessment.

To sum up, there is a shortage of people, but what is lacking are compound talents that meet the points I mentioned above: multi-platform, copywriting, short-view screen, 0-1, traffic conversion, which can be regarded as an improvement for everyone. If you are proficient in the above two points, you can easily jump in Chengdu.

2. Salary

The salary in Chengdu is really difficult to describe. Compared with Beijing, Shanghai and Guangzhou, jobs are much easier to find, but the salary is also much lower, so this is not good. The main reason for recruiting people.

The salary range on recruitment apps ranges from about 4K to 7K. In my experience, the salary for just editing public accounts is 3000-3500, and the salary for working on one or two platforms is 4000-4500. Short The higher one for video is 5,000, and the one for community is 5,000-6,000. You can basically ignore the salary increase, because it will basically not increase... So if you are a newbie, or someone who is considering changing careers, you can refer to it. I hope the above salary is helpful to you.

The salary of the higher-up operations management personnel is basically 7,00, which is also the most lacking operation personnel in the market. Data analysis ability and content coordination ability are much more important than other abilities. If you want to go Operation partners who take the management route must strengthen these two aspects.

3. Promotion

Promotions without salary increases are all scammers. If you want to increase your income, you basically rely on job-hopping. There is a lot of turnover in the operation industry, and everyone basically They usually change companies within two or three years. Take me as an example. When I asked for a salary increase and was not allowed, I decided to change jobs. It was basically a seamless transition. Don’t worry, there is a shortage of good operations in the Chengdu market, and the competitive pressure is higher than in the first line. Much smaller, the most important thing is to work hard to improve yourself,

Therefore, the prospects of Chengdu’s new media operation industry are very good for both newcomers and veterans who have been working for several years. In summary, novices must know a lot, and it is okay to have more but not be good at it. Veterans must have the ability to plan content plans. To which extent they can improve their abilities in certain aspects. The future development is very promising.