Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising picture or set them off, so that the audience can feel it immediately when they come into contact with the language picture, attract attention and generate visual interest, and achieve the promotion purpose of stimulating the desire to buy.

2. Contrast and contrast method

Contrast is the most prominent expression of artistic beauty that tends to conflict with opposites. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to express and contrast, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of products are more clearly emphasized or prompted, giving consumers a profound visual experience.

3. Direct display method

This is one of the most common and widely used expressions. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

Step 4 use association method

In the aesthetic process, rich association can break through the boundaries between time and space, expand the capacity of artistic image and deepen the artistic conception of the picture.

5, humorous imitation method

This is a creative metaphor, which adopts the way of borrowing the new and returning the old in a meaningful way, and takes famous works of art and celebrities familiar to the general public in the world as humorous images. Through ingenious plastic performance, famous paintings and celebrities have a sense of humor, giving consumers a brand-new and unique visual impression and relaxed fun, improving the advertising effect with its abnormality and mystery, and increasing the price and attention of products.