2003 was really strong. Now its weakness is mainly due to the change of Victoria's secret strategy-from hugging the model's thigh to cultivating the model herself. From attracting audiences with models to attracting audiences with their own brands. The significance is that Victoria's secret began to break away from the original cognition of a program and created a new program model. Victoria's secret doesn't want to spend any more time training models. After all, the risk is great. If she is famous, goodbye. Therefore, "Victoria's Secret" now focuses on marketing and fame, such as the extensive use of online celebrity models. But also reduces the proportion of using famous models. To put it bluntly, the audience's attention should be on my brand, not my model.