E-commerce operations use various operating methods to improve product promotion and exposure within the platform. There are many things you need to know about e-commerce operations. To operate in some effective ways. Let’s learn what e-commerce operations do today. What does e-commerce operation do

1. Product operation

For example, a piece of women's clothing will have its own specific life cycle from the time it is put on the shelves to the time it is delisted. You need to pay attention and consider when to ship more and when to ship less during this life cycle, how much goods should be prepared at which stage, and at which stage clearance should begin. Throughout the entire life cycle, you must manage sales, supply, and supply chain. Make sure you get the maximum profit on this one item. Even non-seasonal products will go through the same life cycle due to product iterations and changes in demand. Therefore, product operation and management are our most important basic skills.

2. Store operation

Generally speaking, a store has multiple products or categories, so you need to consider and sort out the relationship between each product and each category. , which products are suitable for traffic diversion, which products are suitable for creating profits, which products are suitable for related sales together, what is the relationship between different categories, how to introduce single product traffic into the store, and carry out traffic distribution and circulation in the store, etc. , these issues need to be considered clearly before product planning and operation execution.

3. Grasp the rhythm

Grasp the rhythm of the season and achieve overtaking in corners. If you make women's clothing, the four seasons of spring, summer, autumn and winter must be constant every year, and users' hearts must be ready to move at this time. If you can prepare in advance and make the right products at the right time, Actions, including new releases, promotions, hits, and sales, follow the correct rhythm, and do it in one go. You will definitely get more profits than others, and also lay a good foundation for the store's operation in the coming year;

Grasp Platform rhythm to take advantage of the wind. In fact, the biggest hot spots every year are platform-level promotions, such as 6.18, Double Eleven, and Double Twelve. Among them, if Double Eleven is not done well, you may directly lose more than 30% of your sales in a year. On a platform with sufficient competition like Taoxi, if you retreat and others advance, the failure of this battle will also affect the next year. operation becomes more difficult. What are the skills for e-commerce operations

1. Before opening a store, you need to consider three questions:

What products do you have? Who are you selling to? What are your strengths?

2. Opening a store is ultimately about competition. You can succeed if you have the strength to compete with your peers.

For example, if you are a well-known brand owner, you have high-quality supply at very low cost, you have many loyal fans, you have exclusive resources that your peers cannot copy, and you have very strong strength to compete with your peers on price. War, etc., these may help you successfully operate a store more quickly.

3. If you don’t have the above advantages, you can also open a store that is not bad at all.

The most important thing at this time is to choose relatively high-quality products, sell them at relatively low prices, provide relatively unique services, and frequently interact with customers.

4. What type of store do you want to open?

Flagship store? Specialty store? Or C store? It can be said that each type of store has its own advantages and can be successful. It mainly depends on which type your product is more suitable for.

1. Those with well-known brand resources are most suitable for opening Tmall flagship stores;

2. Non-well-known brands with unique advantages are suitable for opening Taobao corporate stores or Taobao C stores, and so on to become well-known brands. Tmall will invite you to open a flagship store tomorrow;

3 Offline wholesale markets are suitable for opening specialty stores or specialized stores;

4 If there are no advantages, I advise you not to open a store.

5. You need to understand your category.

At the beginning, it is best to choose a category that you are familiar with, choose familiar consumers, and choose familiar products, so that you can sell the product more easily. If you don’t understand these, please learn more about them first.

6. You need to be the first customer in your store. What operating methods do e-commerce operators need to know

1. Store

All problems in the store can be analyzed from the data. Starting from the data can allow you to find the key to the problem and solve it in a timely manner. Make adjustments.

2. Customer Service

Customer service’s response speed, typing speed, familiarity with the product, etc. are the most basic skills that customer service must master. If you have not mastered these skills, please spend some effort first. Do your homework and you can avoid some basic problems.

3. Customers

Understand customer needs, customers are God

4. Promotion

The core of promotion is click-through rate. The ultimate goal of the website is to increase sales, so on the basis of effective marketing methods, traffic quality and channel contribution assessment can be appropriately introduced, because only good traffic and channels will have good conversion rates.