With the improvement of economic development level in China, people pay more and more attention to their own health. Medical service consumption has already broken through the concept of "seeking medical treatment when sick", and the motivation of medical consumption presents the characteristics of multi-level and diversification. Beauty, plastic surgery and rehabilitation services are quietly popular, the potential demand for health consultation and family health care is growing day by day, and the repeated warming of health care products market and the emergence of special services have opened up more markets for hospitals.