Abstract: With the continuous development of advertising industry, the requirements for advertising materials are becoming more and more strict, which has become one of the important questions asked by many advertisers. Nowadays, with the continuous development of the advertising industry, the requirements for advertising materials are becoming more and more strict, which has become one of the important questions asked by many advertisers. That depends on the effect that needs to be presented. These advertising materials must be applied to different advertising effects, and the market potential is huge. Billboards, body advertisements, murals, signs, scaffolding covers, inflatable billboards, window display pictures, banners and posters, stage background, mobile graphic display, wedding photography, posters and posters, indoor display board advertisements, engineering and garden effect drawings, advertising display drawings, commercial and civil interior decoration, commercial document covers, digital photo albums, charts, banners, hangers, adhesive-backed trademarks and banners. Need PP film: high gloss, bright color, high image resolution, good anti-aging and tensile properties, there are two kinds of matte and smooth; Cold-mounted film: PVC material, the main function is to protect the picture. Photographic paper: high gloss, bright color, high image resolution, good anti-aging performance, there are two kinds of matte and glossy; Self-adhesive (back adhesive): high gloss, bright color, high image resolution, self-adhesive on the back, easy to paste, matte and smooth; Back-sprayed light box: high gloss, bright colors, high image resolution, better expression of polished pictures, matte and bright, and so on. Advertising accessories include: fully transparent film: good transparency, suitable for projection film, composite painting, transparent hanger and so on. , there are two kinds of matte and smooth; Fully transparent adhesive: good transparency, self-adhesive on the back, easy to paste, suitable for partition and beautification of glass windows, there are two kinds of matte and smooth; Canvas: Canvas base material is adopted, which supports the reproduction and output of high-precision crude oil painting, and the image is non-reflective; Silk cloth: high gloss, bright colors, high image resolution, the picture has the luster of silk cloth, no need to film; Jin Bo: The effect of gold film is very strong, suitable for pictures with special personalized needs, and no film is needed. Outer light cloth, inner light cloth, outer light box piece grid cloth, single-hole transparent, 550 matte light box cloth and double-sided sprayable cloth are the most commonly used advertising materials.