The origin of Riorio cocktails can be traced back to the mid-1990s. The founder of RIO, who has been focusing on the wine industry for many years, drank a famous premixed wine in Singapore. However, at that time, most of the pre-mixed wines of internationally renowned brands were single wine-based ingredients, and only a few kinds of juices could form a good taste. He is puzzled by this and hopes to make changes and innovations.
The founder of Rio invited internationally renowned bartenders to join this new attempt, including Paris, London, Milan, Tokyo, Los Angeles and Rio de Janeiro? Senior bartenders from all over the world gathered together, and after eight years of careful research and development, the original formula of fruit juice premixed cocktail was successfully formulated, which broke the variety restriction of single wine base and adopted high-quality foreign wines from all over the world as wine base, including cognac, vodka, rum and so on. , and mixed with various juices, the taste is richer and more layered.
This bold attempt gave birth to a brand-new category-Rio premixed cocktail, which was officially born in 2003!
Extended data:
brand introduction
Rio Rui 'ao cocktails are the first pre-mixed cocktails in China, which are suitable for Asian tastes, and at the same time meet the different drinking needs of consumers with diversified products.
Today, Riorio cocktail products have occupied half of the pre-mixed wine market in China, and are constantly leading the market pattern. Riorio cocktail is a mixture of colorful appearance and various fruit flavors, and with mellow base wine, it will instantly open your mood and bring you a relaxed and stress-free drinking experience.
Rio Rio cocktails are suitable for people's diversified lifestyles. Unlike traditional liquor, which mostly appears in business banquets, and beer, which is basically equivalent to the celebration time of the competition, Rio Rio cocktail is not surprising in any occasion, whether it is a solo break, a party, a meal or a competition time, it is reasonable to let it exist.
While narrowing the distance with the consumer audience, let the pre-mixed cocktails be subtly integrated into people's lives and enjoy a relaxed, optimistic and colorful lifestyle all the time!
References:
Rio Rio Cocktail _ Baidu Encyclopedia