Douyin is currently the most popular short video platform on the mobile Internet. In just one year, the number of users has increased to over 100 million, making it a unicorn that stands out among many social products. We cannot predict the traffic of Douyin. As a phenomenal platform with over 250 million daily users, all walks of life will naturally not miss this big opportunity.

At present, lip-syncing, jokes, music and dance are already strong contents on Douyin. In addition, travel, food, fashion, sports, games and other contents are the most popular content on Douyin. The platform hopes to emerge with richer content.

In beauty stores, there are actually two ways to generate content. One is that the store itself generates content on Douyin, and the other is that customers generate content on Douyin. So, what types of video content can be produced by beauty stores? What content will the target audience like?

The easiest way to generate content in a beauty store is to record some videos that can show the professional skills of the technicians in the store, such as videos of customers going to the store to get their hair cut, permed or dyed, or in other ways. The multi-stage shooting method, the picture is simple and realistic, and the chat process between the technician and the customer, as well as the final result of the communication, can be used to reflect the skills of the hairstylist. This also applies to creating a technician’s personal IP.

In addition to being interested in store services, customers of beauty stores are also interested in some useful tutorials. For example, the target customers of a beauty store are usually very concerned about skin care and cosmetics. It is best for the beautician in the store to record a scene-style dictation video.

Since most of the customers in beauty stores are women, in addition to skin care and makeup, you can also share some popular guides, hair care, healthy diet, etc. Of course, you need to be familiar with your beauty store. match. You can also record some interesting talent videos. Every once in a while, some dances and popular songs will be popular on Douyin. You can challenge or imitate them. You can also try the co-production in Douyin.

In addition, it is also a good way for stores to allow customers to actively generate content on Douyin. You can set up photo or video spots on the store decoration to attract customers to check in or recommend them to friends. You can also set up some games to have interesting interactions with customers. Of course, through interaction, you can get some discounts or give away some service products.