Similar to Fan Tong, Guangdiantong and other social effect marketing platforms, Momo's information flow advertisement is an information flow advertisement product attached to Momo APP and implanted into Momo's "dynamic" channel.

Second, the advertising price of Momo information flow

At present, Momo is settled according to the price of CPM. Since 6 yuan, the current transaction price is about 10- 12 yuan. When the click rate can reach about 4.5%, the click cost can basically be controlled around 0.3 yuan. Here, I would like to remind you that for emerging channels, preemption is the most important, and channel users will have higher acceptance of advertisements and higher click-through rate. At present, apps for women are generally sensitive to social platforms, and the competition will be more intense.

Third, the characteristics of Momo information flow advertising

1, with high click rate and low click cost. On the one hand, the number of users is large, on the other hand, it is related to his audience. Younger users dare to try and like fresh and popular things.

2. The audience is mainly young fashion groups. From the portrait, we can see that most users of Momo are between 20 and 39 years old, and 86% of male users are mainly distributed in coastal developed areas such as Beishangguang. Different from Weibo Sangao users, Momo users are like Momo's classic brand advertisement: "Don't talk to strangers, don't do anything new, continue to live a normal life, stay in familiar places, meet the same people, don't try everything, just live like this". If your APP is aimed at these people, then you should try Momo's platform deeply!

Fourth, the accuracy of Mo Mo's delivery.

Momo's advertising background only supports five dimensions: region, age, gender, time period and system. It can be seen that Momo's positioning is not necessarily accurate, so I suggest you screen from two dimensions: gender and system. This is mainly for the following purposes: it can fully reduce the price of CPM, reduce the cost and use it better. Not to mention, after the dimension is limited, the background budget can't be used up. Because Momo currently only supports one-time review in the background, it is recommended to relax the dimension as much as possible.

Verb (abbreviation of verb) is the current representative case of Mo Mo.

At present, the customers of Momo platform are excellent, and the orders of magnitude are: Nice (retouching), More Beautiful, Beauty Artifact (plastic surgery) and Beaver House (beauty industry). The above advertisers are mainly female users, and the basic click-through rate of some customers is around 8%, and the click cost is around 0.2. Moreover, plastic surgery customers are also the first open industry in the stranger, so it is a very good opportunity compared with some plastic surgery apps. On the one hand, the channel is relatively novel and the cost is relatively low; On the other hand, female users have a strong demand for strangers.