These Measures are not applicable to the use of urban roads, public places and expressway to set up traffic signs, road signs and guiding signs. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to the act of publishing advertisements in outdoor places, spaces and facilities by using light boxes, inkjet printing, display boards, window, physical modeling, electronic display devices and projections. By using the following vectors:
(a) buildings (structures) and their ancillary facilities;
(two) the construction site walls, buildings under construction;
(3) Urban roads and their supporting facilities;
(four) public green spaces, squares, waters, stations, platforms, docks and other places;
(five) bus shelters, newsstands, telephone booths and other public facilities;
(six) the appearance of buses, trams, ships, urban rail transit and other means of transportation;
(7) Balloons and other launching devices;
(8) Other carriers.
The term "signboard setting" as mentioned in these Measures refers to the act of setting up signs, light boxes and other facilities indicating the name of the unit, the font size, the sign or the name of the building (structure) in the business place, office place or residence. Article 4 The competent department of urban management shall be responsible for the supervision and management of outdoor advertisements and signboards within their respective administrative areas, and shall be responsible for organizing the implementation of these Measures.
Urban and rural planning, housing construction, transportation, market supervision and management, ecological environment, finance, meteorology and other departments and public security organs shall, in accordance with their respective responsibilities, do a good job in outdoor advertising and signboard setting.
The town government and sub-district offices are responsible for the daily management, supervision and inspection of outdoor advertisements and signs in this area. Article 5 The setting of outdoor advertisements and signboards shall conform to the requirements of the overall development of the city, with reasonable layout, standardized setting, authentic and legal contents, conforming to the requirements of city appearance and landscape, adapting to the urban regional planning function, adapting to the urban environment and quality of life, and coordinating with the architectural style and surrounding environment.
Outdoor advertisements and signboards shall be safe and firm, and shall not affect traffic and fire safety and the structural safety of affiliated buildings (structures).
Outdoor advertisements and signboards shall meet the requirements of energy conservation and environmental protection, and advocate the adoption of new technologies, new materials and new processes. Chapter II Planning and Standardization Article 6 Special planning for outdoor advertising, specifications for outdoor advertising and signboards, and implementation plans for outdoor advertising (hereinafter referred to as special planning, specifications and implementation plans respectively) are the basis for the management of outdoor advertising and signboards, and shall be compiled according to the following requirements:
(a) special planning should be to beautify the urban environment, purify the urban space, improve the quality of the city, and promote the development of the city, meet the needs of public service advertising, and clarify the spatial layout and classification control requirements of outdoor advertising optimization areas, strictly controlled areas and prohibited areas, and connect with the special planning of urban landscape lighting and other related industries.
(two) the setting norms should be clear about the location, capacity, specifications, lighting and other setting elements of outdoor advertisements and signboards, as well as the management requirements of design, construction, acceptance, maintenance and testing.
(three) the implementation plan should be based on the special planning and setting norms, clear the location, shape, form, materials and other requirements of outdoor advertising. The use of site walls, buildings under construction and temporary outdoor advertisements does not require the preparation of implementation plans. Seventh special planning, setting norms by the municipal administrative department of city organization, announced the implementation after the approval of the municipal government. The approved special planning and setting norms shall not be changed at will.
In any of the following circumstances, the implementation plan shall be organized by the municipal urban management department and implemented after being approved by the municipal government; Involving a breakthrough in the approved special planning and setting norms, a special report shall be submitted for approval on the breakthrough:
(a) set up outdoor advertisements in key areas and lots of urban landscape;
(two) set up outdoor advertisements on the outside of buses, trams, ships, urban rail transit and other means of transportation;
(3) Setting up outdoor advertisements across regions;
(four) other circumstances that the competent department of city management thinks should be compiled.
The implementation plan other than the provisions of the preceding paragraph shall be organized by the district urban management department, and submitted to the district government for approval after soliciting the opinions of the municipal urban management department; Involving a breakthrough in the approved special planning and setting norms, the district government shall report the breakthrough to the municipal government for approval.
If it is necessary to make major adjustments to the approved implementation plan, such as increasing or reducing outdoor advertising spots, it should be submitted for approval according to the original examination and approval procedures. Eighth city management departments shall solicit the opinions of relevant departments at the same level when organizing the preparation of special plans, norms and implementation plans, and listen to the opinions of experts and industry associations in the form of demonstration meetings and symposiums.
Before the special planning, setting norms and implementation plan are submitted for examination and approval, the competent department of city management shall disclose the draft of special planning, setting norms and implementation plan on the departmental portal website to solicit public opinions. The publicity time of the draft special plan shall not be less than 30 days; The publicity time of the draft specification and implementation plan shall not be less than 10 days.
The approved special planning, setting norms and implementation plan shall be published on the portal website of the competent department of urban management within 30 days from the date of approval, and made public for a long time in the form of convenient public access.