Targeted strategy, that is, recipe-closing strategy, uses highly targeted persuasion methods by salespeople to promote customer purchasing behavior. The prerequisite for targeting must be that salespeople have basically mastered the customer in advance. In this way, we can effectively design sales measures and language, be sincere in speech, seek truth from facts, promote, display and introduce products purposefully, and persuade customers to buy. Let customers feel that the salesperson is really doing it for them. service, and thus happily close the deal. Therefore, the key to using targeted strategies is to induce customers to have a strong sense of trust.

The application of targeted strategies in product development Targeted strategies refer to the use of targeted strategies when companies develop new products , developers should position products based on the characteristics of the target market from aspects such as taste (performance), packaging (appearance), consumption level, living habits, etc., and combine the company's own advantages and brand strategy to start from a certain price point. Targeted product development. 1. Product development should be based on population distribution, living habits and consumption characteristics. Different regions have different population sizes, income levels and price levels, and the market potential is also different; consumers in different geographical locations have different needs and preferences for the company's products, and they have different marketing strategies adopted by the company. Strategy also has different responses to the company's products, prices, distribution channels, advertising and other marketing measures. Therefore, some products are only sold in a few regions, while others are sold throughout the country. In my country's tea market, each region has different preferences. Enterprise developers should conduct targeted development based on population distribution, living habits and consumption characteristics. For example, green tea should be developed for consumers in Jiangnan provinces; scented tea should be developed for consumers in North China and Northeast China; brick tea should be developed for consumers in some ethnic minority areas. For another example, people in the eastern United States like to drink coffee with a lighter taste, while people in the west like to drink coffee with a stronger taste. The American General Foods Company has developed coffee with different flavors in response to the above-mentioned differences in consumer preferences in different regions, which is very popular.

2. Product development should cater to consumers’ tastes and preference for packaging. Taking liquor products as an example, consumers in Guizhou prefer liquor with a sauce-flavor taste; consumers in Shanxi prefer to drink light-flavor liquor; and consumers in most parts of the country prefer to drink strong-flavor liquor. To meet the needs of consumers in these target markets, corporate product development and positioning can consider product development of mixed-flavor wines, which not only fills the gaps in the market, but also adapts to consumer needs. From the packaging point of view, consumers in the Central Plains prefer liquors with elegant, high-quality materials and low alcohol content; while consumers in the southern region prefer liquors with delicate, exquisite packaging, noble materials, and low alcohol content. Companies should consume according to these target markets. The characteristics can be used for product positioning and targeted development.

3. Product development should consider the pertinence of promotional products. When developing products, don’t ignore the impact of promotional items on the product, so you must also consider their pertinence. Good promotional products mean good product quality; new, strange, and special promotional products will also have the effect of "loving the house and buying it" for consumers. When companies develop new products, they should regard the placement of promotional items as a systematic project of new product development, which will also play an unexpected role in the "instant success" of the product. Generally speaking, the positioning of promotional products should be consistent with the packaging image of the product as much as possible. Through special customization or placement, the four characteristics of promotional products should be highlighted: new, novel, special, and practical (affordable). It is best for promotional items to have collectible value, because collecting promotional items essentially reminds consumers of the product frequently and plays a cost-free advertising role.

4. Product development should carefully study market feedback information to seek targeted improvements. Sometimes new products may not be successful when launched. Product R&D personnel must collect and organize feedback information from consumers, dealers and market personnel, and make timely improvements to the products put on the market for trial sales to meet the targeted needs of consumers. Product Positioned as an improved new product.