This book is a summary of the sports marketing strategy of Mengniu Dairy in recent years, including the fierce Olympic Games and marketing war with its competitors, following the series of "Inside Mengniu", and reveals for the first time the unique trick that Mengniu relies on to fight back-sports marketing. This book was jointly created by Mr. Sun Xianhong, the author of Inside Mengniu, and Mr. Zhu Xiaoming, the special consultant of Mengniu Sports Marketing, and once again unveiled the veil of Mengniu!