Personally, I think this print advertisement of Sony headphones is very creative, which perfectly draws lessons from the modern advertising expression technique of "humorous imitation". This is a very creative metaphor, and it makes sense to replace the old name with a new one. The shooting scene of this advertising work chose the famous stone statue mountain in the United States, which was shot on location. The figures are painted stone statues of four American presidents in different periods on the rocky mountain. However, after ingenious plastic transformation, the images of the four presidents on the screen have turned their original serious expressions into vivid expressions intoxicated by them. All these changes are only due to Sony headphones. The four presidents on the famous Stone Mountain in the United States are not only refreshed, but also intoxicated and excited when listening to wonderful music.

The picture of this advertisement is steady in color, the background is blue sky and white clouds, and then the theme is rocky mountain, which is covered with dark green pine bushes. The heads of the four presidents cast high-gloss faces from different angles, leading people's visual center to the theme of the advertisement. Sony headphones on the heads of the four presidents immediately caught the attention of consumers.

In addition to bringing comfortable visual sense, the color tone of advertising pictures also gives people a relative sense of balance in the layout and composition of the pictures. The theme element of the picture is the stone mountain, and the shooting angle adopts the look-up effect of shooting under the mountain, which not only highlights the tall image of the four presidents, but also gives people a thrilling feeling, because standing under the mountain and singing according to people's impressions will produce a grand echo. Based on this cognition, the picture of the layout will take the effect of looking up from the top of the mountain. It has achieved good ideological guidance and strongly touched people's hearts.

In the text arrangement, the standard style is adopted. Slogan: Sony headphones ... can revive hard stones. Located in the middle and lower part of the screen, the font (letters) is white, because the background color is dark green, so that consumers can see the concept of the product at a glance.

Appreciating this Sony earphone advertisement as a whole, its creativity stems from the success and wonderful reference to the expression of "humorous imitation". Through the ingenious transformation of celebrities, it gives consumers a brand-new and unique visual impression and relaxed fun, improves the appeal effect of advertisements, and increases the value and attention of products. It can be said that the advertising work of Sony headphones is a model of "humorous imitation". I know you are in the same school, but I don't know which class you are in! ! I found this. I have already used it. Please refer to it and use it with caution! !