The Significance of Data Analysis in Cosmetic Industry

According to the National Bureau of Statistics "National Economic Industry Classification and Code (GBT 4754-2002)", this report industry:

Industry classification code: 2672

Name of industry classification: cosmetics manufacturing industry

Interpretation of indicators and formulas

1. Year-on-year growth: the growth rate of a month or quarter this year compared with the same period last year;

2. Year-on-year increase or decrease: the growth or increase in a month or quarter of this year compared with the same period of last year;

3. Per capita product sales revenue = product sales revenue/annual average number of all employees;

4. Total assets per capita = total assets/average number of employees per year;

5. Unit product sales revenue = product sales revenue/number of enterprise units;

6. Total assets per unit = total assets/number of enterprise units;

7. Total cost = sales cost+sales expenses+management expenses+financial expenses;

8. Cost structure: the proportion of sales cost, sales expenses, management expenses and financial expenses to the total cost;

9. Loss surface = number of loss-making enterprises/number of enterprises *100%;

10. Loss depth = total loss/total profit of loss-making enterprises *100%;

1 1. Gross margin = (product sales revenue-product sales cost)/product sales revenue *100%;

12. Sales profit rate = total profit/product sales revenue *100%;

13. Cost profit rate = total profit/total cost *100%;

14. Asset profit rate = total profit/total assets *100%;

15. ROE = total profit/(total assets-total liabilities) *100%;

16. Interest guarantee multiple = (total profit+financial expenses)/financial expenses;

17. Property right ratio = total liabilities/(total assets-total liabilities);

18. total assets turnover rate = product sales revenue/total assets *100%;

19. Turnover rate of current assets = product sales revenue/annual average balance of current assets *100%;

20. Turnover rate of finished products = product sales cost/capital occupation of finished products.

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The first chapter analyzes the development of cosmetics manufacturing industry in China.

The first section is the basic characteristics of China cosmetics manufacturing industry.

I. Definition of industry

Second, the position of industry in the national economy.

Third, the characteristics of cosmetics manufacturing industry analysis

Section II Analysis of the Development Environment of Cosmetic Manufacturing Industry in China

I. Macroeconomic Operation of China in 20 10

Second, China's macroeconomic development and operation trend

Three, cosmetics manufacturing related policies and impact analysis

Section 3 20 10 Important Information of Cosmetic Manufacturing Industry in China (Market Trend)

Chapter II Operation Analysis of Cosmetic Manufacturing Industry 2009-20 10

Section 1 General Operation of the Industry in 2009 -20 10

1.Asset scale in 2003 -20 10

Number of enterprises in 2003 -20 10

Sales revenue in 2003 -20 10

Total profit in 2003 -20 10

5.2003 gross profit margin -20 10

6.2003 profit rate -20 10

Section 2 Industry Operation in 2009 -20 10 (enterprise nature)

1.2003-20 10 asset scale (by enterprise nature)

Number of enterprises in 2003-20 10 (by nature of enterprises)

Sales revenue in 2003-20 10 (by enterprise nature)

Total profit in 2003 -20 10 (by enterprise nature)

5. Gross profit rate in 2003 -20 10 (according to enterprise nature)

2003-20 10 annual profit rate (by enterprise nature)

Section III Industry Operation in 2009 (Enterprise Scale) 20 10

1.2003-20 10 asset scale (by enterprise scale)

Number of enterprises in 2003-20 10 (by enterprise scale)

Sales revenue of 2003-20 10 (by enterprise scale)

Total profit in 2003 -20 10 (according to enterprise scale)

5. Gross profit margin from 2003 to 20 10 (by enterprise scale)

2003-20 10 annual profit rate (by enterprise scale)

Chapter III Cost Analysis of Cosmetic Manufacturing Unit 20 10

First of all, it makes a comparative analysis of the asset occupancy index of unit products of cosmetics manufacturing industry in different regions.

Second, the comparative analysis of income indicators of unit product output value of cosmetics manufacturing industry in different regions

Third, the comparative analysis of profit and tax indicators per unit product of cosmetics manufacturing industry in different regions

Fourth, comparative analysis of unit product cost index of cosmetics manufacturing industry in different regions

5. Comparative analysis of unit product cost index of cosmetics manufacturing industry in different regions.

Chapter IV Comparative Analysis of the Total Economic Output of Cosmetic Manufacturing Industry 20 10

First, comparative analysis of loss indicators of cosmetics manufacturing industry in different regions

Second, the comparative analysis of assets and liabilities indicators in various regions of cosmetics manufacturing industry.

Thirdly, the comparative analysis of income and output value indicators of cosmetics manufacturing industry in different regions.

Fourthly, the comparative analysis of cost and expense indicators in various regions of cosmetics manufacturing industry.

V. Comparative Analysis of Capital Index of Cosmetic Manufacturing Industry in Different Regions

Comparative analysis of profit and tax indicators of cosmetics manufacturing industry in different regions

Seven. Comparative analysis of market share of assets index of cosmetics manufacturing industry in different regions

8. Comparative analysis of market share of income and profit indicators of cosmetics manufacturing industry in different regions

X. Comparative analysis of market share of funds used by cosmetics manufacturing industry in different regions

XI。 Comparative analysis of cost sharing of cosmetics manufacturing industry in different regions

12. Comparative analysis of per capita efficiency index of cosmetics manufacturing industry in different regions

Chapter V Financial Operation and Competitiveness Analysis of Key Enterprises

List of enterprises: (you can choose 10)

1. Jiangsu longrui group co., ltd

2. Unilever (China) Limited

3. Mary Kay (China) Cosmetics Co., Ltd.

Avon (China) Manufacturing Co., Ltd.

5. Shiseido Liyuan Cosmetics Co., Ltd

6. Hubei Bao Si Daily Chemical Co., Ltd.

7. Wang Ba (Guangzhou) Limited

8. shanghai jahwa United Limited.

9. Nivea (Shanghai) Limited

10 Sunrider (China) Co., Ltd.

1 1. Suzhou Shangmei International Cosmetics Co., Ltd.

12. Wendeng xiafu beauty products co., ltd.

13. Songze Cosmetics (Shenzhen) Co., Ltd.

14. Beijing Dabao Cosmetics Co., Ltd.

15. Jiangsu girl spring co., ltd.

16. Shenyang New Life Industry Co., Ltd.

17. Shanghai Kao Co., Ltd.

18. Sofitel Company Limited

19. Ke Mei Cosmetics Shanghai Co., Ltd.

20. Shanghai Zhuoduozi Zhongxin Cosmetics Co., Ltd..

Section 1 Enterprise 1

I. Basic information