Definition of LOGO: Simply put, LOGO means logo or logo. In the process of corporate image transmission, logo is the most widely used, appears most frequently, and is also the most critical element. 2. What are the conditions for a good logo design? How to evaluate the quality of a logo? I think you can judge it from the following six items. 1. Good-looking (reasonable composition, beautiful colors) logos are first of all meant to be seen by others. If they are not good-looking, it will be useless no matter how good they are in other aspects. A good logo must first look good. This standard is based on the average aesthetics of the target audience (consumers, information recipients). For example, a logo for a fertilizer product (maybe red and green, with a strong color contrast) may not be considered good-looking by white-collar workers in the city, but as long as farmer friends find it good-looking, it is a good logo. This kind of aesthetic standard can be appropriately raised, which is called: improving aesthetic taste, but the premise of doing so is to fully consider the audience's acceptance ability
2. Unique (unique and representative) , identification) mark, also called "logo" by some, shows its most important function - identification. The earliest symbol of mankind should be the "totem" of various tribes in primitive society. For example, the "dragon", the symbol of the Chinese nation, is composed of the "totems" of various previous tribes. Today, when people see the "dragon", they think of China because it is very different from the symbols of other nations and is unique. It just marks one of the most important features.
3. Simplicity (concise, elegant, eye-catching and easy to remember) The purpose of the logo is to make it easy for people to remember and use. Like the classic Nike swoosh and the three lines of Adidas, this extremely simple logo is not only quickly remembered by people of different races and ages, but can also be recognized from a long distance away.
4. Meaningful (profound meaning, evocative) Meaningful means that a logo must have a certain meaning and statement. If what is mentioned above is the shell (appearance) of the logo, then the meaning is the soul (inner part) of the logo. Something without a soul is lifeless. Similarly, a sign without meaning is just like a dead tree. No matter how beautiful it is, it is just a beautiful vase.
5. It has industry characteristics (typicality, directionality). For companies, institutions or departments that are specialized in industries, a good logo is to let people roughly know which industry they belong to as soon as they see the logo. To do this is not an easy task. First of all, you have to find some specific shapes that can highly summarize the industry; secondly, these shapes must conform to the fixed imagination of the general public (or target audience) about this industry; finally, they must be organically integrated with the entire logo. , should not appear abrupt or separate. It should be noted that this requirement is mainly aimed at those professional industries, departments and institutions, and does not apply to comprehensive enterprises and government departments.
6. Easy to use (practical communication generates brand value) The logo should be displayed to the public, because the final performance effect is what people really recognize. No matter how good it is on the renderings, if it is not ideal in actual use, it can only be regarded as a sign of failure. It's like a battle. No matter how good your team is and how perfect the battle plan is, you are defeated due to various reasons in the actual battle, and everything is zero. It should be noted that the application discussed here is from two aspects: on the one hand, the performance effect of the logo on different media; on the other hand, the VI system derived from the logo. We have already talked about its use in different media. The application in the VI system is more complicated and involves a series of issues such as art, concept, and actual application effects. We will discuss this later. Here we only need to know that ease of use refers to two aspects.
3. LOGO production process (this is the key point, please read it carefully) Let’s explain the whole process of LOGO production through a simple example. First, take the (Xingyi People’s Hospital) logo combined with software Let me explain to you how to use the tool. You should first think about what is the logo that represents the hospital? "Red Cross" and then we think about what other elements we can use. We can combine the English letters of the word "Xingyi" into the element XY. Then we can use the red cross and combine it with Once the elements have been thought of, production begins. 1. Scan your manuscript into your computer. We can draw it on paper first, and then scan the manuscript into the computer. If there is no manuscript, we can also draw it directly on vector software.