Recently, according to the recommendation of bloggers, I watched the documentary "The culprit of unrestrained consumption", which was very shocking. It shows me how the manipulator stimulates consumption through a series of means in a society driven by interests, so as to achieve high demand and high flow of goods, thus making the goods sell well and making profits thicker. At the same time, I have a deep insight into myself and find out how I was educated under the social trend of commercial interests, so as to obey the encouragement of merchants and become a consumer contributor.

First, plan to scrap and shorten the service life of products.

For the sake of repurchase rate, merchants artificially shorten the service life and service life of goods, which makes consumers passively repeat consumption and complete a new round of repurchase, creating new profit growth points for goods, which is a waste of social resources, and at the same time, the disposal of many abandoned old products has brought pressure to the whole human society.

Planned scrapping is first used for light bulbs. At that time, several monopoly companies signed an agreement privately to artificially set up obstacles and shorten the use time of light bulbs. At present, many goods in our life adopt the built-in scrapping attribute, which can be used to explain why many things are becoming less durable.

Second, fear marketing.

By taking advantage of human fears, such as diseases, aging and death, people's fears are overweight, and this fear is used to realize commercial realization. If they are so addicted, mankind is undoubtedly destroying itself.

At present, the most popular medical beauty, anti-aging, stem cells and health care industries are attracting more and more customers in this fear marketing, and the profits of the industries are soaring.

Third, the bombing of the concept of sustainable consumption.

The advertising guidance of continuous consumption makes consumers' willingness to buy not out of the functional attributes of goods, but out of other fashionable or ostentatious components, which makes many products eliminated and replaced because they are not fashionable, which undoubtedly provides more possibilities for business sales and also causes great waste of social resources.

This is the source of IKEA's huge sales, so that sofas can be thrown away at any time like potato chips, and furniture that can be used for a long time or even passed on to the next generation has become a fast-selling product and can be eliminated at any time.

At present, with the extreme application of big data on the Internet, merchants can accurately recommend the items that consumers need, so that our purchase intention can be satisfied at any time. This concept of elimination and continuous consumption supports the great consumption cycle of society, and the credit card as a promoter invisibly encourages consumers' narcissism and becomes an infinite cycle of advanced consumption.