In China, the types of promotional cards are mostly divided into the following three categories:
(1) Promotional cards. Including flyers, foldouts, postcards, New Year's cards, corporate introduction cards, sales letters, etc., used for product reminders, event introductions, corporate promotions, etc.
(2) Sample. Including various brochures, product catalogs, corporate publications, and picture albums. Systematic display of products, including preface, speech, departments, various products, introduction of results, future prospects and introduction of services, etc., to establish the overall image of an enterprise.
(3) Instructions. It is generally attached to the product packaging to let consumers know the performance, structure, ingredients, quality and usage of the product.
From this point of view, it is difficult to achieve comprehensive and detailed effects and achieve the purpose of targeted publicity when advertisements with such extensive content are published on other media. Promotional cards are a complete form of publicity, targeted at sales seasons or popular periods, targeted at relevant companies and personnel, targeted at trade fairs, trade fairs, and targeted at purchasing consumers, to expand the visibility of businesses and products. , promote products and enhance buyers' understanding of products, strengthening the effectiveness of advertising.
Festival greeting card design
Festival greeting cards are a kind of blessing card for the company for the festival. It is a special medium that reflects the company's care and enhances customer communication.
The design of greeting cards should not be too commercial, nor does it require too much promotional information. The important thing is to express holiday blessings and wishes.
Invitation card design
Invitation cards are mostly needed by companies to invite guests to participate in exhibitions, so they should focus on highlighting the corporate image and the purpose of the invitation. The format is more elegant than other types of promotional leaflets. In order to be flexible and have a profound impact on people, sometimes the invitation card also serves the purpose of corporate promotion, so it is necessary to use your brains in the design to make it retain value.
Folding leaflet design< /p>
Folding leaflets are part of the corporate VI system and play the role of promoting the culture and spirit of the corporate world and representing the good image of the company.
The design of the leaflet should pay attention to emphasizing the culture and philosophy of the company. The overall visual style should be consistent with the corporate VI system, and at the same time, the relationship between graphics and text should be reasonably allocated
How to express the promotional card
(1) Cover design: The cover (including the back cover) of the promotional card should capture the characteristics of the product, use photography or other forms to reflect the brand, trademark, company name, contact address, etc., and also It is necessary to attract consumers through artistic expression;
(2) Inner page design: The design of the inner page should reflect the characteristics of all aspects of the product in detail, and should be illustrated with pictures and texts. Use the composition of points, lines, and surfaces to guide design. For highly professional, sophisticated and complex products, physical photos and working principle diagrams should coexist to facilitate use and modification.
(3) Color design: The cover image needs to be strong and eye-catching, and the inner pages should be relatively soft and easy to read. At the same time, color elements are used to attract the audience's vision, allowing the audience to think and view the work along with the designer's thinking.
For complex graphics and text, it is required to pay attention to order and highlight the key points. A unified large composition can be made for many pages. The cover and interior should create coherence and integrity of form and content, unify the style and atmosphere, and revolve around a theme. Promotional cards are an important media in commercial and trade activities. Commonly known as small advertisements. It conveys commercial information to consumers through mail. Abroad, it is called "mail advertising", "direct mail advertising", etc. Promotional cards are targeted, independent and holistic. They are widely used in the industrial and commercial circles.
1. Targeted
Promotional cards in my country can be divided into three categories: one is promotional cards (including flyers, foldouts, postcards, New Year's cards, corporate introduction cards, sales letters, etc.), which are used to prompt products, introduce activities, and corporate promotions, etc. ; The other type is samples (including various brochures, product catalogs, corporate publications, picture albums), which systematically display products, including a preface, a speech from the director or manager, various departments, various products, introduction of achievements, future prospects and introduction of services, etc. , establish the overall image of a company; the last category is the instruction manual, which is usually attached to the product packaging to let consumers understand the performance, structure, ingredients, quality and usage of the product.
From this perspective. It is difficult for such advertisements with extensive content to achieve comprehensive and detailed effects and targeted publicity in other media. However, promotional cards are targeted at relevant companies and personnel during the sales season or popular period. For trade fairs and trade fairs, mail, distribute, and give away goods to consumers to expand the visibility of companies and products and enhance buyers’ understanding of the products.
2. Independence
The promotional card is self-contained and does not need to rely on other media. It is not subject to the publicity environment, public characteristics, information arrangement, layout, printing, paper and other restrictions of other media. It is also called "non-media advertising". The sample and the brochure have a cover and an inner page. They have the integrity of the cover, the format, and the printing of the promotional card. , mailing and gift objects are all independent.
Precisely because the promotional card has the characteristics of being highly targeted and independent, it should be fully used for product advertising, from conception to image expression. From format to printing and paper, high requirements are put forward, making consumers put it down.
Just like when we get a beautiful card or a beautiful book, we need to keep it properly. Rather than just throwing it away. Exquisite promotional cards will also be preserved for a long time. Play a long-lasting role.
A. Paper
The paper for promotional cards is selected according to different forms and uses. Generally, coated paper, cardboard, glass card, etc. are used.
B. Format
The formats of promotional cards include 32-karat gold, 24-karat gold, 16-karat gold, 8-karat gold, etc. There are also long formats and new forms formed by folding. Large formats are suitable for posting, while small formats are suitable for mailing. carry.
C. Folding
There are two main folding methods: "parallel folding" and "vertical folding", and various forms have evolved from this. The sample uses "vertical folding", while the single-page promotional card can use both. "Parallel folding" means that each fold is folded in a parallel direction, such as a six-page origami paper. Divide a piece of paper into three parts, and fold the left and right sides inward on one side. This is called "folding a purse" If the left side is folded inwards and the right side is folded backwards, it is called "organ folding". The organ folding method of more than six pages is called "repeated folding", which is also a common folding method.
D. The overall design
Based on the determined novel, unique, beautiful and practical format and folding method, the promotional card cover (including the back cover) should capture the characteristics of the product and use realistic photography or other forms and Brand name, trademark, and company name, contact address, etc., in the form of positioning and artistic expression. To attract consumers; the design of the inner pages should reflect the product content in detail and be both illustrated and textual. For highly professional and sophisticated products, photos of the actual product and working principle diagrams should coexist to facilitate use and maintenance. The cover image needs to be in strong and eye-catching colors; the colors on the inside pages should be relatively soft and easy to read. For complex graphics and text. It is required to pay attention to the order of arrangement. and highlight key points. For many pages. Can make a unified large composition. The cover and interior should create coherence and integrity of form and content. Unified style and atmosphere. around a theme.