Business status 1:
It seems that I have been busy for a year, and by the end of the year I found that I had almost no money.
Business analysis: There are many beauty salons like this, all of which are in the process of operation and are vague about accounting. It seems that I earn a lot of money every month, and I never calculate the expenses such as purchasing goods, customer feelings, activities and gifts. The result is that every day is busy and finally empty. As a boss, the purpose of opening a shop is to make a profit, but we must do a good job in the detailed expenses of each item, and we must do it in Do not forget your initiative mind!
Running state 2:
In order to get the support of manufacturers, beauty salons will purchase goods according to the regulations of manufacturers, regardless of sales volume, blindly follow the trend, and finally beauty salons will become warehouses and products will pile up into mountains.
Business analysis: This situation is a common problem in many beauty salons. Most new stores are inexperienced and want to improve their performance. They thought they could go further by following the company, but the store was full of goods. In fact, this practice of manufacturers is understandable, because the starting point of manufacturers and operators is different, and the key lies in the beauty salon operators themselves. Whether you want to expand customers or come up with achievements, you must do what you can and do it according to your actual situation.
Running state 3:
I think if I treat beauticians as my relatives, they will follow me for a long time, but I don't know that employees will suddenly choose to leave.
Business analysis: the basic salary of beauty salons is generally between1500-2,500 yuan. Why don't beauticians go to a hotel with a basic salary of 5,000 yuan, but come to a beauty salon with a low basic salary, hoping to earn living expenses and learn a skill to lay the foundation for their future. Although the boss cares about beauticians a hundred times, he still can't let them follow him for a long time. After 2-3 years of work practice, beauticians will naturally leave because they can't see their development potential and their future.
Running state 4:
In order to improve the skills and service ability of beauticians, the boss often takes beauticians to participate in various learning and development activities, hoping that beauticians can feel their importance and follow them well. But unexpectedly, when the skills and specialties of beauticians are getting better and better, they suddenly leave their jobs, or go to a bigger store, or open their own stores, or even take away some old customers, which makes the boss regret.
Business analysis: This situation is very common in beauty salons. Hard-working beauticians will soon find a reason to leave their jobs, or try to get a raise or give everyone a hard time. As bosses, they are even more afraid that the beautician will leave, so they can only submit to humiliation. In the end, customers were reluctant to go to the store, so the boss had to go it alone. Therefore, beauty salon owners should remember that for management, they can provide more opportunities for further study, while for beauticians, they only need to practice their professional skills, not to mention participating in any expansion activities and inspirational learning at any time, which will affect the stability of beauticians. As long as beauticians are given a development path, they will go further!
Business status 5:
It is a pity to insist on operating without making money, not only because of investment, but also because of the trust of old customers.
Business analysis: The real problem of business is not product, but management and strategy. Coupled with the large flow of beauticians, fewer and fewer customers come to the store, and the calculated monthly income gap is getting bigger and bigger. The main reason is the overall construction problem. Whether it is project cooperation or team building, there must be plans and standards.
Running state 6:
Passive marketing, when performance declines, people want to do activities, and fewer and fewer customers want to expand their customers.
Business analysis: this is a taboo for beauty salons without planning. At the beginning of operation, the boss can go all out to invest; When business is getting better and better, the boss relaxes himself until he finds fewer and fewer customers, and then there is a crisis. He is either looking for someone to expand or seeking advice, and he is often "in a hurry to see a doctor." So he should always pay attention to the arrival rate of old customers and the growth rate of new customers.
Running state 7:
The activity is too strong, which leads to a situation of eating and starving for half a year.
Business analysis: Many beauty salons, with the support of cooperative manufacturers, do promotional activities and gratitude activities for their performance. Generally speaking, the performance of such activities has not increased, but the customer's consumption has been concentrated for one month. Because of the strong promotion, customers spend half a year without spending, and then provide services, which leads to the loss of passion of beauticians and customers' desire to consume, which leads to worse and worse business! This is an operational problem, which leads to fluctuations in performance and becomes passive. Only with sustained and steady growth will beauty salons make more money.
Running state 8:
A vicious circle, it is getting harder and harder to find a beautician. Without beauticians, business will get worse and worse.
Management analysis: In recent years, the management of beauty salons has become more and more difficult. If you are not careful, the beautician will leave and the customers will be lost. Many beauty salons often lose the trust of old customers because of the departure of beauticians, and at the same time they will slowly leave; Performance will naturally decline.
There will inevitably be management mistakes in the operation of beauty salons, and the key to the problem is to make up for them quickly. To make the problem disappear in the bud or growth state, all the serious consequences later are due to insufficient attention and failure to take effective measures in time.
How to run a beauty salon well
First, strategic positioning
Strategic positioning determines the direction and characteristics of beauty salon management, which is a step towards success. Simply put, it is what projects are specifically operated and what is a good project. The strategic positioning should be set before opening, but at the same time it needs to be constantly optimized and adjusted with the changes of consumption environment in the course of operation. Strategic positioning is based on the analysis of consumption environment, including the investigation and analysis of consumer groups and business circles.
Second, a reasonable product structure.
Reasonable product mix determines the profit level of beauty salons, generally including different brand product mix, different grade product mix and different product mix. Some beauty salons often have problems in product collocation: the products in the store are single, and the products are often not accepted by consumers, and the management of beauty salons is passive; The product structure grade is high or low, the product structure is single or the category is too messy, which does not meet the surrounding consumption characteristics, resulting in difficulties in subsequent operations. Beauty salon operators should make reasonable planning and combination of the brands, grades and categories of their products.
Third, personnel management.
Personnel management can improve the efficiency of personnel use and save operating expenses. Some beauty salon operators often have the following situations, which Gulan Decoration Company does not recommend: blindly deploying too many beauticians, increasing daily business needs and increasing business burden; However, in order to save operating costs and recruit apprentices, some people are at a loss and perfunctory in serving customers, and the result is not worth the candle; High natural wastage rate; Based on the principle of bringing employees, we don't pay attention to continuous training and cultivation. All these will lead to ups and downs in the operation of beauty salons. Beauty salon operators should optimize and improve the personnel structure, assessment management and training guidance.
Fourth, the promotion method
The purpose of promotion is to increase the passenger flow and the unit price of customers, so as to improve the overall operating performance of beauty salons. It is a good operating mode widely used at present. But at present, many beauty salons are caught in many strange circles: promotion for promotion, without other auxiliary means to support; Small promotion or poor design, lack of attraction; One promotion method and content all year round, the promotion language is exaggerated, and other fees are charged in actual operation, which makes customers strongly disgusted and rejected. These phenomena have led to the promotion of beauty salons, but they are not popular. The less popular they are, the more popular they are. Beauty salon operators should pay attention to promotion planning, activity design and promotion implementation.
Five, rational sales behavior
Sales work is a disharmonious phenomenon in the sales behavior of beauty salon operators: forcibly attracting customers, buying and selling; Exaggerate, promise and cheat customers; Pay more attention to sales than service; These behaviors have not brought bad influence to their own beauty salons, but also brought negative influence to the beauty industry. The performance of beauty salons in this respect is worrying under the pressure of operation.
It has been said that even in declining industries, there are always profitable businesses. The same is true of beauty salons. No matter how bad the environment is and how fierce the competition is, as long as you are at home, you will not collapse or prosper! Only by continuous optimization and improvement can beauty salon operators achieve sustainable development.