Employment prospects in Xiamen
Investigation on the Development of Animation Industry in Xiamen
The mineral water drunk in the reception room of Thumb Company is actually Thumb brand-animation and game enterprises in Xiamen have developed by leaps and bounds in recent years, "burning" a lot of money, but they have also begun to form their own unique brands. Recently, I visited a number of well-known animation and game companies in Xiamen to see how Xiamen's "Mandong" is doing now.
In Japan, it is said that a comic book often earns more than selling a car. If the rapid development of Xiamen's creative industry is based on people's growing love for it, it is better to say it directly, because it can bring considerable economic benefits. In just two or three years, the number of animation enterprises in Xiamen has increased from 13 to nearly 30, and the output value has increased from 30 million yuan in 2005 to about 300 million yuan.
A work can earn money for generations.
In fact, engaging in animation is a matter of "burning money", and any animation work must cost at least tens of millions of yuan. It is understood that the investment cost of 98 episodes of Xiamen Jade Bird Company's Virtue Garden exceeds 65.438+million yuan, and the investment of 500 episodes of Thumb is nearly 100 million yuan. "If it is a two-dimensional animation, the cost per minute is about1.5,000 to 20,000 yuan. If it is a 3D animation, the cost per minute is at least 30,000 yuan. " Zhang Huide, chairman of Xiamen Thumb Animation Co., Ltd. said that strong financial support is essential to invest in the animation industry.
Since it wants to "pour blood", its return on investment must be very exciting. "If the work is excellent and the payback period is not too long, the cost can be recovered in two years." Zhang Huide said that he is optimistic about the creative industry, because it is a cause of "one investment, a hundred years of return". Anime "stars" like Brother Yixiuge, Mickey Mouse and Donald Duck have earned enough money for generations, but they are still not out of date. Transformers' initial investment was only about $70 million, and now it has achieved a return of nearly $10 billion.
At the same time, animation works are very different from other commodities in management. The copyright of each work is valid for 70 years, which is not affected by service recall, and there is no trade barrier problem of dumping and anti-dumping. It is an industry with "soft power".
Derivatives make more money.
An ordinary schoolbag, selling a few hundred dollars is great; However, once Mickey Mouse's logo is affixed to the schoolbag, 200 yuan will be required after the discount in the specialty store. The way of making money in creative industries is "backward", and the production and broadcasting of works is only the basis for the rapid development of enterprises.
"If I earn 1 yuan in broadcasting, then I probably earn 20 yuan in derivatives." Zhang Huide said that as long as the brand can be labeled, animation can be extended, from CDs, records and toys to medicine, tourism and real estate, and animation can be "packaged" in all fields. The mineral water that the reporter drank in the reception room of Thumb Company turned out to be "Thumb Brother"!
At the same time, I also saw the investment manual of Thumb Food. Thumb animation candy house has begun to vigorously develop national chain stores. Although the initial fee is only 1 1,000 yuan, it is also a big market to expand to all parts of the country. This has also played a good publicity effect on the thumb brand. Once the brand effect is brought into play, the developed derivative products can be by going up one flight of stairs, and the cartoon characters will become "stars" with the same brand value.
It is understood that several companies with their own products in Xiamen have developed related derivative products simultaneously. Now, in Xiamen's boutiques and toy stores, you can already see "Hey! The cute puppet of Star Fox in Star Fox. Xiamen Phoebe Cartoon Animation Technology Co., Ltd. has also developed its own brand in the fields of toys, stationery and clothing. In the process of making The Story of Spring, I plan to open an animation franchise store.
Game returns don't lose animation
With the rapid development of animation enterprises in Xiamen. Game companies in Xiamen have also accelerated their own research and development. In terms of online games, Yu Fengxing developed his own "Shushan Online", Gibit had his own "Wen Wen", and Sanwu Internet also developed "Navigation-Music of the Sea". Some small companies are making their own games. In terms of mobile games, there are also many cutting-edge enterprises in Xiamen, such as the research and development level of new thermal power has been at the forefront of the country.
Online games mainly rely on point cards for profit, while mobile games mainly rely on value-added services. Referring to the return on investment of the game, Zhou Jie, the game marketing manager of the "Three Five" Internet, said that World of Warcraft recovered more than100000 USD in a quarter, which not only leveled the cost quickly, but also made a slight surplus. As long as it is done well, there is great room for development. Dai, Commercial Director of New Thermal Power Company, elaborated the development prospect of mobile games with the continuous expansion of mobile phone users. Cry of the Island developed by the company played a "trick"-the dust in the "mobile phone" can be blown away with your mouth. Although such a small setting is not enough to make money, the game company will not "play" casually.
Summary:
I encountered this problem five years ago, and now I can give you some pertinent opinions. In my opinion, it is better to choose public colleges and universities. Private schools are not bad, but will the employment unit you are looking for recognize the academic qualifications of these schools after graduation? So this is a question worthy of your consideration. Although the state has it, the enterprise employment system is another matter.
Profession is not a factor limiting one's development. What you learn may not be useful, but it is often your quality, not your major, so don't worry too much. Employment is a macro matter. Maybe you didn't see it clearly today, but it will be fine tomorrow. Maybe next year you will see it is very bad. Grassland science, for example, used to be popular all over the country, but now? Nobody wants it because it is saturated. The job market will soon be the stock market, which has changed a lot, but at present, the job market for engineering majors is relatively large and good.
Judging from the location of the school, Xiamen is a national coastal economic development city, which is relatively developed, with considerable employment prospects and extensive contacts, and can benefit from it. I recommend Xiamen.
In addition, I think the prospect of interior design can be better, because it is more targeted, more specific and more realistic. I know what to do in the future, and I think it can be related to your hobby of animation design.
On the other hand, finding a job depends on one's ability. The external cause is the job market, but the internal cause is more important. Maybe you are not as good as some sought-after majors after graduation, but if your ability is good, you will naturally catch up with those who once looked excellent after three to five years of study. For example, in the Nokia Creative Competition, an agricultural student finally won the 1 prize in the Nokia Creative Competition. He graduated from a major with low employment in the country, and got the first place by his hobby and ability. You can check this. /07/113/13. After the answer, I personally think it is perfect. I hope the questioner can read it carefully.