Resource integration: mcn institutions can integrate online and offline resources, gather audiences from different platforms, disperse publicity and other methods and data sources. Through the clever use of related it technology, it helps medical institutions or doctors to join the advertising market quickly and conveniently, understand their own advantages, optimize the process and other tasks.
Operation management: mcn organization is responsible for helping hospitals/doctors to operate and manage social media platforms, such as formulating fan growth strategies and designing promotion schemes. In this process, the purpose of brand building and product marketing in the medical market is achieved, and the publicity effect is more obvious.
Data analysis and monitoring: mcn institutions also have stronger technical strength and data processing capabilities. These resources can make the generation and dissemination of medical field more professional, intelligent and diffuse. Through the application of advanced technology and accurate calculation model, the quality of medical content and community interaction will be improved, and corresponding services will be provided according to the needs of the audience.
Marketing promotion: mcn agencies can provide high-quality marketing services for the medical industry through agency, consultation and publicity. Mcn organizations use market resources to improve processes in the medical field, thus creating new breakthroughs for doctors and nursing workers and optimizing business value.
The role of mcn mechanism
1. Enhance the cameraman's content value, get more opportunities to take business orders, and win the opportunity to cash in and make money. In layman's terms, through the operation and promotion of capital and teams, we can ensure that online celebrities can continue to export high-quality content and expand the influence of fans, so as to realize the final commercial realization.
2.mcn organization is the behind-the-scenes team of online celebrities, looking for potential stocks that have just exploded on the Internet and sharing them with them, or further packaging and planning online celebrities who have just debuted, thus increasing the number of fans and maximizing their ability to make money.
3. However, mcn organization also has some limitations, that is, there is great uncertainty in the appearance of online celebrities, so it cannot completely copy the manufacturing model of online celebrities. Therefore, to be an mcn organization, the threshold lies in the hard strength of the team, including content planning, video editing, shooting, commercial realization, fan operation and so on.