In order to ensure the scientific and orderly activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. The activity plan is a concrete, thorough and highly operational plan from the purpose, requirements, methods and progress of the activities. How should we write the activity plan? The following are my collected community publicity activities (5 selected articles) for reference only. Let's have a look. Introduction of community publicity program 1

: target community analysis: Tiancheng Community is located at the junction of Tiancheng Road and Qiutao Road, which belongs to the flank of Zhakou Community and is surrounded by Pujia New Village, Jishen New Village and other communities. The community was established in 1984, with a total population of 5,91. The population structure is mainly middle-aged and elderly, and the economic ability is mostly working-class. The number of people who meet the statistics of the main group "pregnant women" in this activity is The number of children in XX-XX years is 77, and the data in other years are unknown. However, due to the relatively stable structure of the community and the small flow of migrants, it can be preliminarily judged that the number of young people in other years is close to the above data.

1. Activity background:

Community is a part of a city's population. Promoting in the community can directly communicate and serve consumers face to face, which can give consumers the greatest trust and has the best effect on brand promotion. In particular, hospitals, as a service industry, must not operate with the condescending attitude in the past, waiting for patients waiting in line to come to the door. Now the market competition is fierce. We must do all the service work from the community and the grassroots level, so that consumers can trust us and agree with us, and let them know that they have oral diseases and go directly to Hangzhou Stomatological Hospital for treatment.

target community analysis: Tiancheng Community is located at the junction of Tiancheng Road and Qiutao Road, which belongs to the flank of Zhakou Community and is surrounded by Pujia New Village, Jishen New Village and other communities. The community was established in 1984, with a total population of 5,91, the population structure is mainly middle-aged and elderly, and the economic ability is mostly working-class. The number of people who meet the statistics of the main target group "pregnant women" in this activity is 13. The number of children in XX-XX years is 77, and the data in other years are unknown. However, due to the relatively stable structure of the community and the small flow of migrants, it can be preliminarily judged that the number of young people in other years is close to the above data.

In view of the above data, this community belongs to a typical old indigenous community in Hang Cheng, so this activity should focus on maximizing social effects, supplemented by cultivating potential consumers. Strengthen the position of Hangzhou Stomatological Hospital in the eyes of Hangzhou citizens through community consultation on Yizheng activities, and realize the horizontal pull of the brand.

II. Activity mode:

Activity theme: _ _ _ _____

Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. To lay a foundation for future hospital expansion and explore new development models.

2. Because this activity involves the particularity of the community, the main goal of this activity is to pursue social publicity benefits.

3. According to the current position of the hospital, formulate appropriate publicity policies to achieve the minimum consumption of publicity expenses and generate the greatest economic and social value.

III. Activity content:

This activity has been combined with doctor's free clinic and expert lecture, and the highlight of the activity is the health education of "oral health care for pregnant women". And health care and prevention of dental diseases among adolescents.

1. Activity personnel and equipment:

Indoor lecture audio equipment. Contact the community to provide

1-2 experts, 1-3 nurses, and some on-site staff.

2. Site layout:

Hang the activity theme banner

Make the activity background wall, and arrange the on-site medical consultation area

. Health education model)

image publicity materials (picture books, X-stands, live pop, etc.)

3. Activity process:

At 8: 3, 7 staff members distributed activity leaflets around the party site and arranged the activity venue to create momentum for the activity. (Work focus: staff selection, clothing/ribbon preparation, standing position and job responsibilities.

a, outdoor stage: 9: –11: , consult doctors and nurses on time, and the activity will begin.

The publicity is mainly based on doctors' free consultation and combined with community lectures in preventive health care department. Give souvenirs at the same time

b, indoor stage: 3: –5: pm

In order to solve the oral problems of pregnant women and ensure their health and the normal development of the fetus, the hospital provided the service of "health experts coming to the door" and sent famous experts from the province to Tiancheng community to carry out health education on "oral health care for pregnant women". Through the introduction of professional knowledge, advocate the health concept of caring for teeth from pregnant women. Inform the public, especially pregnant women, that oral health care during pregnancy is not only related to the health of pregnant women, but also affects the health and development of the fetus, which is a big problem affecting the health and oral health of a new generation of a nation, so care for teeth should start from pregnant women. )

All pregnant women who come to the lecture and our hospital provide them with all consultation, examination and treatment services, and establish a health file for each pregnant woman free of charge and pay regular return visits. During her pregnancy, all those who come to our hospital to visit our hospital are free of registration fees (except experts and special clinics) and give souvenirs at the same time < P > 4. Activity hype:

1. Pre-hype: < P > Advertising and news of print media activities one week in advance < P > Publicity of radio programs one week in advance < P > Online publicity one week in advance (Hangzhou Net Home News) < P > Post-hype:

full live broadcast by radio

TV news report

activity report and news of print newspaper

V, Highlights of the event:

1 "Smiling Angel" promotion ambassador

Time: 19: -2: 3 the night before the event

Location: representative communities in Hangzhou

Description: As a powerful auxiliary means for the promotion in the early stage of the event, medical propagandists went deep into the community. Conduct face-to-face activities and publicity

2 Give away 1 oral health check-up cards for teenagers (news transcript theme)

Time: One week before the activities, it will be held at the same time as the "smiling angel"

Location: major representative communities in Hangzhou

Description: Our hospital can make oral health check-up cards for teenagers, and you can come to our hospital for health check-up 3 times for free. Registration fee is free (excluding specialist outpatient service)

3 Establishment of "Hangzhou Teenage Dental Disease Prevention and Treatment Center"

Time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Location: Hangzhou Stomatological Hospital (Qingchun Road Branch)

Description: Establish a long-term development system for our dean and strengthen cooperation with major universities in Hangzhou.

activity cost budget

venue rental fee provided by the community

management fee. At present, there is no

chair provided by our hospital. Or the community provides

room and board

transportation

publicity

media service

souvenir cost

unpredictable transportation

End XX.11.1

Hangzhou Stomatological Hospital activities (media). Implementation case

Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ News) Launch

radio advertisements from _ _ _ _ _ _ _ _ _ _:

____ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Launch on time as planned

Launch time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Starting from now, starting from you and me, starting from every family, we will protect our living environment with practical actions of civilized sacrifice, vigorously advocate civilized sacrifice, and actively create a festive atmosphere of "civilized sacrifice, peace and clarity".

second, the theme of the activity

promoting civilized sacrifice

third, the activity time

9: a.m. on March 29th

fourth, the activity place

z community activity room (call the Whale Park neighborhood committee at 8:4:)

fifth, the form of the activity

By making paper flowers and distributing leaflets. Educate and guide community residents to change their ideas, get rid of bad habits, bid farewell to the old forms of worship, such as burning money and incense, and cherish the memory of their old friends in a more civilized, healthy and scientific way.

VI. Participants

Class 4, Grade 4, Z Primary School (for safety reasons, each child must be accompanied by a parent).

VII. Activity Requirements

1. During the activity, all students should obey the instructions, use civilized language and make no noise.

2. Organize relevant materials and upload them (photos and summaries) on the school website.

3. As it is a group activity, please observe the time and gather at the appointed time. Community Publicity Program 3

Since the launch of the Fire Publicity Month, according to the unified deployment of the Bureau, the leaders of the center have attached great importance to it. In combination with the actual situation of the center, we have carefully organized and carried out the fire publicity month, formulated the activity plan of the fire publicity month, and carefully organized and implemented it. Through a series of activities such as civil air defense, we have achieved good results. The main work done in the publicity month is summarized as follows:

1. Strengthen organizational leadership and pay attention to actual results

According to the Notice of Wuxi Housing, Insurance and Housing Management Bureau on Launching Fire Prevention Publicity Month and Winter Fire Prevention Work, the center set up a leading group for fire prevention publicity month activities with director Xia as the team leader and deputy secretary Li Hongbin as the deputy team leader, guiding all employees to fully understand the importance and necessity of launching fire prevention safety publicity month activities, earnestly conveying the spirit of the document, and formulating fire prevention according to the specific conditions of the center.

2. Strengthen publicity and education, and raise awareness of fire safety

1. Focusing on the theme of "All people are on fire control, life is paramount, and everyone can enter safely", the center publicizes fire protection knowledge to employees by using internet and slogans, and carries out fire warning education by using pictures and audio-visual products, so as to further improve employees' awareness of fire safety.

2. Organize all employees to give a special lecture on fire protection knowledge, mainly focusing on the hazards of fire, the concept and classification of fire, the necessary conditions for combustion, fire prevention in daily life, the classification and use of fire extinguishers, and the precautions on how to escape from a fire, so as to popularize fire protection knowledge to the employees and enhance their fire safety awareness and self-prevention and self-rescue ability.

Third, organize a fire drill in combination with the "Fire Fighting" campaign.

In combination with the current "Fire Fighting" campaign, the center organized all the center staff to carry out a fire drill, so that the employees mastered the use of fire fighting facilities and appliances and the skills of self-help and escape.

IV. Summing up experience and commending the advanced

After the fire prevention publicity month, all departments earnestly summed up experience, set a typical example and commended the advanced. The leading group also included the fire prevention publicity activities carried out by various departments in the work assessment in December, which was linked to the annual bonus distribution.

Our center has achieved certain results by carrying out the fire safety publicity month. We should take this opportunity, adhere to the policy of putting prevention first, further improve the fire safety responsibility system and form a long-term mechanism for fire safety management. Community publicity program 4

aims to actively promote the socialization process of fire control work, effectively raise the awareness of fire control safety of the whole people, enhance the ability of the whole society to resist fire, and prevent and reduce fire accidents, especially the occurrence of vicious fire accidents with group deaths and injuries. According to the arrangement of the Notice of Sichuan Provincial Fire Corps on Preparing for the 119 Fire Publicity Campaign, and in combination with the actual situation of our city, the "119" Fire Publicity Month activity plan is formulated.

1. Activity time:

From November 1st to 3th.

second, the theme of the activity:

publicizing the Fire Protection Law, creating peace and harmony.

III. Organization and leadership:

The "119" was established in the city, with Hu Guangming, deputy mayor of the municipal government as the team leader, Kang Jiping, deputy secretary general of the municipal government, Li Yongping, deputy director of the propaganda department of the municipal party committee, and Wang Rui, deputy director of the municipal public security bureau, as the deputy team leader, and the heads of the municipal trade unions, radio and television, safety supervision, civil affairs, industry and commerce, culture, labor security, planning and construction, urban management, tourism, women's Counties (cities, districts) should also set up corresponding organizations.

IV. General requirements for activities:

All levels and relevant departments should attach great importance to it, carefully plan and make overall arrangements, and carry out a series of novel, diverse and content-rich fire protection publicity activities in various forms, in an all-round and three-dimensional way, highlighting the publicity depth, expanding the publicity breadth, improving the social effect achieved by the publicity, creating a good atmosphere for the whole society to understand and care about fire protection and jointly create a new situation of socialization of fire protection work, and promoting.

V. Activity arrangement:

(1) Highlight important time and do a good job in large-scale centralized publicity activities. November 9th is the day of centralized fire protection publicity. Fire departments at all levels and key fire protection units should effectively carry out fire safety publicity activities according to the publicity work plan and process.

1. Invite party committees or government leaders at all levels to participate in centralized publicity activities, publish signed articles in relevant publications and make TV speeches;

2. The Municipal Fire Brigade, Shunqing Fire Brigade and Squadron are in Beihu Park Square, and other fire brigades are in their respective places.