If you want to write an article with a high number of hits, you must first have an awesome title. Without an "attractive" title, even the best content is useless, because the first impression of netizens on this article is not very good. How can I let netizens click to read/view? The title of the article is like a person's dress. People will pay more attention to you if you dress differently and beautifully. Whether you look good or not, although the content of the article is wonderful, the title is not eye-catching, and no one clicks or reads it. So no matter what you do, the first impression is still very important. The following 10 wonderful cases were compiled by Aze online, hoping to help friends.
First, privacy.
Everyone has a curiosity about private content, so many media will use readers' curiosity to get headlines with words with private attributes such as internal mail, exclusive disclosure, privacy and revelation.
Demonstration case:
1. Can I peek at a girl's cell phone?
2. Reveal the secret: How did the Michael Chen team manipulate Internet public opinion?
3, broke the news: Taobao has no reason to title, users have no complaints.
4. Starting from Zhongguancun Black Shopping Guide
5. Through "Hungry", we completed the $350 million Series E financing, with a valuation of over $654.38+0 billion. The CEO sent an internal email.
Second, authority.
Everyone has the psychology of worshipping authority more or less, so when the title is labeled as expert, authoritative organization (government department, famous enterprise, prestigious school), celebrity and so on. , will naturally attract readers to open the article.
Demonstration case:
1, Ali and Xiaomi investors talk about 20 15 China business model.
2. The 36 PPT of Tencent Man vividly expounds the overall development of Internet technology in China in the past 20 years.
3. President Tsinghua's last speech before taking office: the difference between mediocrity and Excellence.
Ma Yun and Pan Shiyi became rich only after they knew him. We'll pick him up today.
5. Dong Mingzhu: Lei Jun and Apple are really gambling.
Third, the problem.
Interrogative questions can make readers wonder when they see the title, which is equivalent to arousing users' curiosity. So the titles of many articles contain questions such as how, why, how and what.
Demonstration case:
1. What are the mistakes that are easy to make when making an App for the first time?
2. What did product manager Fan Bingbing do right?
3. Which frontier of natural language processing?
4. What should ordinary people do when civil servants raise their wages?
5. With the changing news, is CEO Qiu Bing still as strong as yesterday?
Fourth, emotional incitement.
Through the language and symbols that can incite emotions, arouse readers' emotions such as nationality, affection, love, friendship, anger, dissatisfaction, resistance, excitement, competition and anxiety.
Demonstration case:
1, blown up! After the founding of the People's Republic of China, qq expression has become exquisite!
2. It was this beautiful programmer who wrote the code that made Apollo successfully land on the moon!
3, Yuan Yue: Naked creation, risking death, innovation-throw it away while young!
4. Internet home improvement is tearing up the war. Is there room for survival or love? Who is the first?
After 5 and 90, entrepreneurs play new tricks and get robbed if they don't pay attention to the market!
Verb (abbreviation of verb) interest temptation
The world is bustling, all for profit; The world is bustling for profit. Therefore, directly flaunting success, counterattack, making money and being rich as an enemy can undoubtedly "cheat" a wave of hits.
Demonstration case:
1, the big secret: you must look at seven types of people to make money first!
2. The business behind [game anchor] is worth tens of millions.
3. Does everyone love long legs and big breasts?
4. There is a backer behind entrepreneurship, and 200,000 entrepreneurial gift packages are waiting for you.
5, the most accurate "post-90 s annual salary of one million" in history is shocking.
Sixth, extreme
By using words such as the first time, the most complete, the best and the strongest, we can highlight extreme emotions and attract readers' attention.
Demonstration case:
1, teach you the best year in China.
2, the most complete joke ever, laughing and crying.
3. Baidu's 50-month year-end award angered Ali? Who is the most humanized year-end award for IT companies?
4, the strongest blockbuster year in history, I am a little excited to think about it!
5. Deep combat is the best business model in the world.
Seven, special vocabulary
Some words that can particularly arouse readers' spirit, such as: grassroots, life, sex, struggle, youth, selling cute, pretending to force.
Demonstration case:
1, the product road of grassroots entrepreneurs
2, 17 lies about sex, don't instill them in us!
3. Feelings of resignation: There is no best time in life.
4. Magic can't give you, but ambition can.
5. Bi Shumin: All the motivation comes from inner boiling.
Eight, through * * * contact with the property.
Establish contact with readers through some of the same attributes as the target users, such as school, hometown, occupation, etc.
Demonstration case:
1, broke the news: Macau Funny Canteen Competition, local tyrants are willful.
2. How does the product manager deal with emergencies at work?
Graduate students must know that reading literature is the first priority.
4, those things of Tianjin office workers ~ Hurry and sit in the right place.
5. Zhou Zuoren: The Divergence of Peking University
Nine, the current hot content
Name the title with the elements of popular variety shows, movies, TV dramas and news, and use it as a coat to package the content you want to convey.
Demonstration case:
1, you deserve Zhao Mosheng's short hair.
2. Look at the rules of survival in the workplace from "I am a singer 3".
3. Starting a business, where to learn: Although busy as a dog, my girlfriend has never left.
X. Add recommended words
Many WeChat WeChat official account will directly add dry goods, strong recommendation, depth, past experience and other recommendations before the title.
Demonstration case:
1. product experience it is easy to make mistakes when making an APP for the first time.
2. Work Skills How does the product manager handle emergencies at work?
3, dry goods Pan Shiyi: the secret of good popularity
4. Heavy RMB has depreciated, and 20 15 investment should be placed in these four areas.
5. Exclusive Ma Jiajia: Why don't traditional entrepreneurs talk easily?
These are some very good titles and interpretations. In fact, we can find that in the above example, a title can often achieve better results with two or three points.
To sum up, the purpose of the title of the article is to catch the attention of the target readers, and all kinds of techniques are for this purpose.
Finally, I'll give you an entrustment: remember not to be a title party, only the title and content can really attract users!