1. Operate with traditional medical aesthetics business thinking

Although light medical aesthetics belong to the same medical aesthetics industry, their profit models and business logic are completely different. The traditional medical aesthetic approach is more like a leek-cutting carnival; while the light medical aesthetic track is more about cultivating one's own fields meticulously and waiting for the fruits of the harvest.

The operating characteristics of traditional medical aesthetics are "emphasis on marketing and light on operations". Because most of them are one-time consumption, the business focus is to continuously acquire new customers through various marketing methods. Light medical beauty institutions "focus on operations but not marketing". Because light medical beauty has the characteristics of high repurchase, the business focus is to continuously expand and stabilize its traffic pool through the internal operation system to achieve long-term profitability.

2. Only pursue institutional revenue and ignore value gains

The investment value of light medical beauty institutions is that it can not only make money, but also be valuable, but many beauty industry CEOs have ignored it at this point. Make money: After the light medical beauty institution has gone through a period of team integration and customer accumulation, it will enter a stable period of operation. After deducting operating costs and compliance costs, it is the net profit of the institution.

3. Excessive focus on initial consultation volume, transaction rate and customer price

The business logic of Qingyi Medical Beauty is to continuously accumulate member customers. The definition of member customers: they have sustained consumption needs, stable consumption capabilities, mature consumption concepts, and good brand loyalty.

The number of member customers is the core value and purpose of the operation of light medical beauty institutions. Don't pay too much attention to phased indicators and focus on long-term development. (Just like the same revenue of 1 million yuan, institution A can achieve it by one 1 million customer, and institution B can achieve it by 50 customers of 20,000 yuan. Obviously, the future development of institution B has more potential and benign.

) If you are a novice or don’t quite understand these things, you should try to participate as little as possible to avoid being deceived!